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The BuildTheTip campaign aims to immortalize the defensive play made by Richard Sherman in the NFC Championship game against the 49ers, when Sherman tipped the ball away from Michael Crabtree in the end zone. Had Crabtree made the catch, the 49ers would likely have advanced.
We take a look at the crowdsourced Super Bowl ads that aired during yesterday's game.
Check out the top crowdsourcing and crowdfunding news from the last 24 hours. In this edition: oDesk and Elance merge, Zach Braff's Kickstarter-funded film goes to Sundance, and rival football fans crowdfunding public taunts.