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Search results for: Advertising agency

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Validation for the World’s First Creative Ad Agency Built on Crowdsourcing Principles
document Crowd Creativity

Havas, a leading advertising holding group, sees enormous potential in a new model for advertising agencies. They have announced acquisition of Victors & Spoils, the world’s first creative...

Rebecca GutierrezApr 29, 2012 11:25 pm GMT1478 views
00
Validation for the World’s First Creative Ad Agency Built on Crowdsourcing Principles
An Ad Agency Crowdsources Its Own Employees’ Morale
article 

Kirshenbaum Bond Senecal held its first crowdsourcing competition in October 2009 as part of an effort to cultivate what executives like to call an “invention culture.” Three months later, a...

Rebecca GutierrezSep 07, 2012 05:33 am GMT2203 views
00
An Ad Agency Crowdsources Its Own Employees’ Morale
Kiss goodbye to traditional agencies: blur Group gazes into the Crowd for 2011
document Distributed Knowledge

Based on these predictions and of the current creative crowdsourcing scenario, it's clear that the creativity of the crowd will surely be given more priority.

Vince CooperDec 23, 2010 05:09 am GMT2065 views
10
Kiss goodbye to traditional agencies: blur Group gazes into the Crowd for 2011
Crowdsourcing Online Advertising with Video
document Crowd Creativity, Distributed Knowledge

Here are two companies who are doing cool things with crowdsourced online advertising in the video space: Poptent calls itself a “social network around crowdsourcing video”. They allow their...

Luis Enrique MoralesFeb 14, 2011 06:42 am GMT3349 views
11
Crowdsourcing Online Advertising with Video
The Ups and Downs of Crowdsourcing
document Crowd Creativity, Distributed Knowledge

Crowdsourcing has two faces and companies that take this into consideration will effectively weigh and apply it in the correct areas. In the advertising industry for example, we see that some firms...

Ruth BaxterMar 14, 2011 09:40 am GMT2289 views
30
The Ups and Downs of Crowdsourcing
Crowdsourcing and Advertising Agencies
blog Crowd Creativity, Open Innovation, Tools

The audio is a discussion with between Gitanjali Sriram, Founding Partner Naked Communications and Manik Kinra, Co Founder Jade Magnet. Gitanjali has worked with some of the biggest brands...

Jade MagnetNov 07, 2011 02:37 pm GMT3552 views
10
Crowdsourcing and Advertising Agencies
Crowdsourced Pay-Per-Click Advertising Comes To Facebook
document Distributed Knowledge, Tools

The result for the advertisers is an ever-evolving campaign that is constantly optimized and features rotating ad creative to counter the decline in clicks that most ads suffer from over time....

Fritz SchaeferNov 11, 2011 02:14 pm GMT1557 views
00
Crowdsourced Pay-Per-Click Advertising Comes To Facebook
Industry First: Noted Advertising Agency Uses Crowdsourcing to Complete Its Own Rebranding
article 

By working with Victors & Spoils, DW+H is tapping into 6,000 of the brightest creative minds to develop a new name and logo that reflect its positive change philosophy. "We respect DW+H...

Samuel BennettAug 28, 2012 01:14 pm GMT2224 views
10
Industry First: Noted Advertising Agency Uses Crowdsourcing to Complete Its Own Rebranding
SMT Agency
site Tools

We are a digital advertising company specializing in Crowdfunding. SMT Agency is specialized in bringing practical solutions to help companies and people planning on starting crowdfunding...

SMT AgencyJul 07, 2014 01:01 pm GMT386 views
10
SMT Agency
Innovation in Advertising: Ignacio Oreamuno and Giant Hydra
blog 

More recently, Ignacio Oreamuno developed and launched Giant Hydra. Giant Hydra is a unique technology that enables ad agencies and clients to access a global pool of creative professionals for...

Archenette EvangelioAug 31, 2011 03:56 pm GMT1672 views
10
Innovation in Advertising: Ignacio Oreamuno and Giant Hydra
Transaction-based advertising tailored for the SME segment
article Crowd Creativity, Open Innovation, Tools

A new concept called transaction-based advertising is replacing the traditional retail advertising to cater to Small and Medium Enterprises (SMEs) that have small advertising budgets....

Crowdsourcing IndiaOct 08, 2011 10:56 am GMT3986 views
00
Transaction-based advertising tailored for the SME segment
Crowd-Sourced Advertising Start-up Adds Partner Manager
document 

Zooppa is the world's leading source of user-generated advertising. With a creative community of over 125,000 members, Zooppa has worked with global brands like Samsung, AT&T, Nike and...

Tim SatterthwaiteOct 22, 2011 03:45 pm GMT1604 views
10
Crowd-Sourced Advertising Start-up Adds Partner Manager
Trada Announces First Crowdsourced Facebook Advertising Platform
document 

Building on its highly successful paid search crowdsourcing platform, Trada’s Facebook marketplace extended its one-of-a-kind crowd-driven approach to building superior performance-based campaigns....

Fritz SchaeferNov 09, 2011 10:32 pm GMT1748 views
00
Trada Announces First Crowdsourced Facebook Advertising Platform
Viral Video Charts: Top Creative Agencies 2011
document 

Wieden & Kennedy, Portland, Ore., obviously went for the first. The perennial appeal of Old Spice has given that shop the top spot among creative agencies. Deutsch, L.A., which came in second,...

Jason RobbinsDec 30, 2011 03:30 am GMT1865 views
10
Viral Video Charts: Top Creative Agencies 2011
Crowdsourced Advertising: It’s Not Just Cheap Labor
document 

Below are two examples of how a brand and an agency have incorporated elements of crowdsourcing to take their campaigns to the next level: Siemens gains a global perspective. In February of...

Pablo BracciniFeb 18, 2012 12:33 am GMT2666 views
100
Crowdsourced Advertising: It’s Not Just Cheap Labor
A New Agency Model: An Interview With Peter LaMotte from GeniusRocket
document 

According to Peter LaMotte from GeniusRocket, " I think it has to do with comparison to what else is out there. The paths that have always been there have been “go local”, meaning...

Luis Enrique MoralesAug 22, 2012 03:53 am GMT2041 views
10
A New Agency Model: An Interview With Peter LaMotte from GeniusRocket
Creads
site Crowd Creativity / Advertising

Creads is an advertising agency based on principles of crowdsourcing. Over 40,000 designers are gathered across the world to create the perfect design for brands such as logo design, name and...

Lucile CreadsJan 17, 2013 04:01 pm GMT969 views
60
Creads
How Ad Agencies Can Make the Shift to Open Innovation
article Open Innovation

Some ad agencies are adapting open innovation fairly well. Take Doritos, a Frito-Lay brand. They increased the innovation pipeline (the next important shift) by inviting thousands of fans to...

Adam FrazerMar 22, 2013 03:31 am GMT2506 views
10
How Ad Agencies Can Make the Shift to Open Innovation
Webinar: Crowdsourcing from an agency's point of view
article Crowd Creativity

Marketers are starting to notice crowdsourcing. What are the implications for creative and media agencies? Are crowdsourcing platforms foes, friends or frenemies to the industry? And most...

Yannig RothJun 07, 2013 05:01 pm GMT1045 views
40
Webinar: Crowdsourcing from an agency's point of view
[Webinar] Crowdsourcing? The agency creative no bulls' view (with Toru Fujii)
video Crowd Creativity

In this webinar, Toru Fujii, Senior Creative Director for ADK shares his honest views and experience with crowdsourcing. SOURCE: http://www.eyeka.net/resources/webinars#agency-creatives-view

Archenette EvangelioJun 21, 2013 06:07 am GMT1139 views
100
[Webinar] Crowdsourcing? The agency creative no bulls' view (with Toru Fujii)
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