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article Crowd CreativityKirshenbaum Bond Senecal held its first crowdsourcing competition in October 2009 as part of an effort to cultivate what executives like to call an “invention culture.” Three months later, a...
document Crowd Creativity
Havas, a leading advertising holding group, sees enormous potential in a new model for advertising agencies. They have announced acquisition of Victors & Spoils, the world’s first creative...
article Crowd Creativity, Distributed KnowledgeBy working with Victors & Spoils, DW+H is tapping into 6,000 of the brightest creative minds to develop a new name and logo that reflect its positive change philosophy. "We respect DW+H...
document Distributed KnowledgeBased on these predictions and of the current creative crowdsourcing scenario, it's clear that the creativity of the crowd will surely be given more priority.
document Crowd Creativity, Distributed KnowledgeHere are two companies who are doing cool things with crowdsourced online advertising in the video space:
Poptent calls itself a “social network around crowdsourcing video”. They allow their...
document Crowd Creativity, Distributed KnowledgeCrowdsourcing has two faces and companies that take this into consideration will effectively weigh and apply it in the correct areas. In the advertising industry for example, we see that some firms...
blog Distributed Knowledge
More recently, Ignacio Oreamuno developed and launched Giant Hydra. Giant Hydra is a unique technology that enables ad agencies and clients to access a global pool of creative professionals for...
blog Crowd Creativity, Open Innovation, ToolsThe audio is a discussion with between Gitanjali Sriram, Founding Partner Naked Communications and Manik Kinra, Co Founder Jade Magnet.
Gitanjali has worked with some of the biggest brands...
document Distributed Knowledge, Open Innovation, ToolsBuilding on its highly successful paid search crowdsourcing platform, Trada’s Facebook marketplace extended its one-of-a-kind crowd-driven approach to building superior performance-based campaigns....
document Distributed Knowledge, Tools
The result for the advertisers is an ever-evolving campaign that is constantly optimized and features rotating ad creative to counter the decline in clicks that most ads suffer from over time....
document Crowd CreativityWieden & Kennedy, Portland, Ore., obviously went for the first. The perennial appeal of Old Spice has given that shop the top spot among creative agencies. Deutsch, L.A., which came in second,...
document Crowd Creativity
Below are two examples of how a brand and an agency have incorporated elements of crowdsourcing to take their campaigns to the next level:
Siemens gains a global perspective. In February of...
document Cloud Labor
According to Peter LaMotte from GeniusRocket, " I think it has to do with comparison to what else is out there. The paths that have always been there have been “go local”, meaning...
site Crowd Creativity / Design
IamaSource (I am a Source) is marketplace based on the concept of crowdsourcing applied to the design world.
A new solution for anyone who needs a graphic or creative work, prepared exactly as...
document Crowd Creativity
Photographers joining the ImageBrief marketplace receive briefs from image buyers for review and response. If they win the brief, the photographer receives 70% of the total license fee offered by...
blog Crowd Creativity
Here are five reasons why ad agencies are critically important:
Objectivity
Big-picture thinking
Discipline
Creativity
Experience
article Crowd Creativity, Open Innovation, ToolsA new concept called transaction-based advertising is replacing the traditional retail advertising to cater to Small and Medium Enterprises (SMEs) that have small advertising budgets....
document Distributed Knowledge, Open Innovation
Zooppa is the world's leading source of user-generated advertising. With a creative community of over 125,000 members, Zooppa has worked with global brands like Samsung, AT&T, Nike and...
site Crowd Creativity / AdvertisingCreads is an advertising agency based on principles of crowdsourcing. Over 40,000 designers are gathered across the world to create the perfect design for brands such as logo design, name and...
article Open Innovation
Some ad agencies are adapting open innovation fairly well. Take Doritos, a Frito-Lay brand. They increased the innovation pipeline (the next important shift) by inviting thousands of fans to...