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Crowdsourcing Online Advertising with Video
document Crowd Creativity, Distributed Knowledge

Here are two companies who are doing cool things with crowdsourced online advertising in the video space: Poptent calls itself a “social network around crowdsourcing video”. They allow their...

Luis Enrique MoralesFeb 14, 2011 06:42 am GMT3141 views
11
Crowdsourcing Online Advertising with Video
New Study Forecasts Digital Advertising to Grow to 70 Percent of SMB Marketing Budgets
document Crowd Creativity, Distributed Knowledge

BIA/Kelsey's new study on American SMB goes on to say that by 2015 SMBs will allocate 30 percent of their marketing budgets to traditional advertising (down from 52 percent in 2010), with the...

Pablo BracciniSep 05, 2011 09:38 am GMT6009 views
40
New Study Forecasts Digital Advertising to Grow to 70 Percent of SMB Marketing Budgets
Crowdsourced Pay-Per-Click Advertising Comes To Facebook
document Distributed Knowledge, Tools

The result for the advertisers is an ever-evolving campaign that is constantly optimized and features rotating ad creative to counter the decline in clicks that most ads suffer from over time....

Fritz SchaeferNov 11, 2011 02:14 pm GMT1481 views
00
Crowdsourced Pay-Per-Click Advertising Comes To Facebook
Crowdsourced Advertising: How We Outperform Madison Avenue
article Crowd Creativity

This article covers such successful and failed crowdsourced advertising contests as Doritos' Crash the Super Bowl campaign, Chevy Tahoe's crowdsourcing venture, and Heinz's failed...

Daren C. BrabhamMay 24, 2012 11:25 am GMT1725 views
00
Crowdsourced Advertising: How We Outperform Madison Avenue
The Ups and Downs of Crowdsourcing
document Crowd Creativity, Distributed Knowledge

Crowdsourcing has two faces and companies that take this into consideration will effectively weigh and apply it in the correct areas. In the advertising industry for example, we see that some firms...

Ruth BaxterMar 14, 2011 09:40 am GMT2194 views
30
The Ups and Downs of Crowdsourcing
Crowd-Sourced Advertising Start-up Adds Partner Manager
document 

Zooppa is the world's leading source of user-generated advertising. With a creative community of over 125,000 members, Zooppa has worked with global brands like Samsung, AT&T, Nike and...

Tim SatterthwaiteOct 22, 2011 03:45 pm GMT1524 views
10
Crowd-Sourced Advertising Start-up Adds Partner Manager
Trada Announces First Crowdsourced Facebook Advertising Platform
document 

Building on its highly successful paid search crowdsourcing platform, Trada’s Facebook marketplace extended its one-of-a-kind crowd-driven approach to building superior performance-based campaigns....

Fritz SchaeferNov 09, 2011 10:32 pm GMT1652 views
00
Trada Announces First Crowdsourced Facebook Advertising Platform
Trada brings its crowdsourced advertising powerhouse to Facebook ads
document 

Trada has had some amazing success with its crowdsourced advertising model since its inception, and it’s sticking with crowdsourcing, moving forward, whee others are simply investigating it. By...

Tim SatterthwaiteNov 19, 2011 04:19 am GMT1346 views
00
Trada brings its crowdsourced advertising powerhouse to Facebook ads
OBJE: Crowd-Sourcing Could Change Online Advertising Forever
document Crowd Creativity, Tools

By enlisting the very consumers that advertisers hope to attract, this type of software could result in a new generation of less intrusive, more engaging online advertising that pays consumers....

Samuel BennettJan 30, 2012 02:15 pm GMT1764 views
10
OBJE: Crowd-Sourcing Could Change Online Advertising Forever
Goodbuzz.org launches a Crowd Advertising App
document Distributed Knowledge

The idea is simple, advertisers post their advertisement to the Goodbuzz website and deposit a tip (a sum of money) for people who like the advertisement and want to spread the message to friends...

Pablo BracciniFeb 06, 2012 08:46 am GMT1316 views
00
Goodbuzz.org launches a Crowd Advertising App
4 Quick Thoughts On Crowdsourcing, Advertising from a Media Innovator
blog Distributed Knowledge

Bernhard Glock, global media leader and marketing innovator, has recently joined the Zooppa team as an Advisory Board Member. Glock brings to their crowdsourced advertising startup over 25 years...

Fiona MaresMar 23, 2012 01:27 pm GMT2834 views
00
4 Quick Thoughts On Crowdsourcing, Advertising from a Media Innovator
Jelli Launches Advertising Platform
document Tools

Jelli, the company behind an eponymous social media/“crowdsourcing” approach to radio station programming, announced an advertising platform that uses the same terrestrial radio and social...

Jayne AnnMay 04, 2012 10:07 am GMT891 views
60
Jelli Launches Advertising Platform
Startup Spotlight: Zooppa hosts online advertising contests for big brands
document Crowd Creativity

According to the founder and CEO Wil Merritt, “Only Zooppa has matched the creative qualities of crowdsourcing content (authenticity, selection, low cost and speed) with the power of social media...

Rebecca GutierrezJul 05, 2012 10:54 pm GMT1229 views
00
Startup Spotlight: Zooppa hosts online advertising contests for big brands
Free Crowdfunding Platform and Project Advertising
article 

Limited time offer from Crowdfunding-Website-Reviews.com Free introduction to the new classified section of Crowdfunding-Website-Reviews.com The first and most visited crowdfunding review site...

Howard OrloffNov 04, 2012 05:40 pm GMT2728 views
160
Free Crowdfunding Platform and Project Advertising
MDG Advertising’s Infographic Grants “It Was a Very Good Year for Social Giving”
document Crowdfunding

“Our infographic illustrates that using social media, online social movements, and crowdfunding platforms for fundraising is driving donations in a digital direction,” said Joanne Del Gigante,...

Sebastian BlancaDec 13, 2012 12:17 am GMT1025 views
00
MDG Advertising’s Infographic Grants “It Was a Very Good Year for Social Giving”
CAKE and Tipalti Team up to Offer Complete Online Marketing Campaign Tracking, Global Payment Capabilities to Affiliate and Advertising Networks
document 

Tipalti's powerful payment engine is now fully integrated with CAKE's publisher and affiliate interface. This integrated solution streamlines the entire payout process, offering...

Benjamin FosselApr 10, 2013 04:40 am GMT2465 views
00
CAKE and Tipalti Team up to Offer Complete Online Marketing Campaign Tracking, Global Payment Capabilities to Affiliate and Advertising Networks
The New Mad Men Of Advertising Are... Everywhere
article Crowd Creativity

Crowdsourced participation in the traditional world of television advertising is a big deal. With more screens, more channels and more media platforms, it's also become much harder for...

Tim SatterthwaiteJun 15, 2013 01:10 pm GMT820 views
00
The New Mad Men Of Advertising Are... Everywhere
5 Tips for Crowdsourcing Advertising for Small Businesses
Crowd Creativity, Tools

There has never been a better time to be a small business looking to market itself. Traditionally, one of the biggest struggles for small businesses has been running cost effective advertising campaigns. Having the budget and expertise to create a high quality logo, develop effective ad copy, identify the proper advertising channels, etc. has been out of reach for most small businesses. The result was that small businesses either opted out of advertising altogether, which caused them to miss the opportunity to market to a large target market, or they wasted money running ad campaigns that were ineffective.


The advent of crowdsourcing is changing the face of advertising for small businesses. Businesses owners now have the ability to tap into a huge talent pool that has the time and expertise to help them create and manage sophisticated and profitable advertising campaigns.

Read more

Niel RobertsonFeb 21, 2011 09:21 pm GMT7501 views
00
Innovation in Advertising: Ignacio Oreamuno and Giant Hydra
blog 

More recently, Ignacio Oreamuno developed and launched Giant Hydra. Giant Hydra is a unique technology that enables ad agencies and clients to access a global pool of creative professionals for...

Archenette EvangelioAug 31, 2011 03:56 pm GMT1616 views
10
Innovation in Advertising: Ignacio Oreamuno and Giant Hydra
Transaction-based advertising tailored for the SME segment
article Crowd Creativity, Open Innovation, Tools

A new concept called transaction-based advertising is replacing the traditional retail advertising to cater to Small and Medium Enterprises (SMEs) that have small advertising budgets....

Crowdsourcing IndiaOct 08, 2011 10:56 am GMT3920 views
00
Transaction-based advertising tailored for the SME segment
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