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Crowdsourcing Online Advertising with Video
document Crowd Creativity, Distributed Knowledge

Here are two companies who are doing cool things with crowdsourced online advertising in the video space: Poptent calls itself a “social network around crowdsourcing video”. They allow their...

Luis Enrique MoralesFeb 14, 2011 06:42 am GMT3022 views
01
Crowdsourcing Online Advertising with Video
New Study Forecasts Digital Advertising to Grow to 70 Percent of SMB Marketing Budgets
document Crowd Creativity, Distributed Knowledge

BIA/Kelsey's new study on American SMB goes on to say that by 2015 SMBs will allocate 30 percent of their marketing budgets to traditional advertising (down from 52 percent in 2010), with the...

Pablo BracciniSep 05, 2011 09:38 am GMT4784 views
00
New Study Forecasts Digital Advertising to Grow to 70 Percent of SMB Marketing Budgets
Trada Announces First Crowdsourced Facebook Advertising Platform
document Distributed Knowledge, Open Innovation, Tools

Building on its highly successful paid search crowdsourcing platform, Trada’s Facebook marketplace extended its one-of-a-kind crowd-driven approach to building superior performance-based campaigns....

Fritz SchaeferNov 09, 2011 10:32 pm GMT1577 views
10
Trada Announces First Crowdsourced Facebook Advertising Platform
Crowdsourced Pay-Per-Click Advertising Comes To Facebook
document Distributed Knowledge, Tools

The result for the advertisers is an ever-evolving campaign that is constantly optimized and features rotating ad creative to counter the decline in clicks that most ads suffer from over time....

Fritz SchaeferNov 11, 2011 02:14 pm GMT1393 views
10
Crowdsourced Pay-Per-Click Advertising Comes To Facebook
Trada brings its crowdsourced advertising powerhouse to Facebook ads
document Distributed Knowledge, Open Innovation

Trada has had some amazing success with its crowdsourced advertising model since its inception, and it’s sticking with crowdsourcing, moving forward, whee others are simply investigating it. By...

Tim SatterthwaiteNov 19, 2011 04:19 am GMT1272 views
10
Trada brings its crowdsourced advertising powerhouse to Facebook ads
Crowdsourced Advertising: How We Outperform Madison Avenue
article Crowd Creativity

This article covers such successful and failed crowdsourced advertising contests as Doritos' Crash the Super Bowl campaign, Chevy Tahoe's crowdsourcing venture, and Heinz's failed...

Daren C. BrabhamMay 24, 2012 11:25 am GMT1637 views
110
Crowdsourced Advertising: How We Outperform Madison Avenue
Free Crowdfunding Platform and Project Advertising
article Crowdfunding

Limited time offer from Crowdfunding-Website-Reviews.com Free introduction to the new classified section of Crowdfunding-Website-Reviews.com The first and most visited crowdfunding review site...

Howard OrloffNov 04, 2012 05:40 pm GMT2638 views
10
Free Crowdfunding Platform and Project Advertising
The Ups and Downs of Crowdsourcing
document Crowd Creativity, Distributed Knowledge

Crowdsourcing has two faces and companies that take this into consideration will effectively weigh and apply it in the correct areas. In the advertising industry for example, we see that some firms...

Ruth BaxterMar 14, 2011 09:40 am GMT2105 views
30
The Ups and Downs of Crowdsourcing
Innovation in Advertising: Ignacio Oreamuno and Giant Hydra
blog Distributed Knowledge

More recently, Ignacio Oreamuno developed and launched Giant Hydra. Giant Hydra is a unique technology that enables ad agencies and clients to access a global pool of creative professionals for...

Archenette EvangelioAug 31, 2011 03:56 pm GMT1571 views
10
Innovation in Advertising: Ignacio Oreamuno and Giant Hydra
Crowd-Sourced Advertising Start-up Adds Partner Manager
document Distributed Knowledge, Open Innovation

Zooppa is the world's leading source of user-generated advertising. With a creative community of over 125,000 members, Zooppa has worked with global brands like Samsung, AT&T, Nike and...

Tim SatterthwaiteOct 22, 2011 03:45 pm GMT1449 views
10
Crowd-Sourced Advertising Start-up Adds Partner Manager
OBJE: Crowd-Sourcing Could Change Online Advertising Forever
document Crowd Creativity, Tools

By enlisting the very consumers that advertisers hope to attract, this type of software could result in a new generation of less intrusive, more engaging online advertising that pays consumers....

Samuel BennettJan 30, 2012 02:15 pm GMT1689 views
10
OBJE: Crowd-Sourcing Could Change Online Advertising Forever
Goodbuzz.org launches a Crowd Advertising App
document Distributed Knowledge

The idea is simple, advertisers post their advertisement to the Goodbuzz website and deposit a tip (a sum of money) for people who like the advertisement and want to spread the message to friends...

Pablo BracciniFeb 06, 2012 08:46 am GMT1239 views
90
Goodbuzz.org launches a Crowd Advertising App
Crowdsourced Advertising: It’s Not Just Cheap Labor
document Crowd Creativity

Below are two examples of how a brand and an agency have incorporated elements of crowdsourcing to take their campaigns to the next level: Siemens gains a global perspective. In February of...

Pablo BracciniFeb 18, 2012 12:33 am GMT2536 views
10
Crowdsourced Advertising: It’s Not Just Cheap Labor
4 Quick Thoughts On Crowdsourcing, Advertising from a Media Innovator
blog Distributed Knowledge

Bernhard Glock, global media leader and marketing innovator, has recently joined the Zooppa team as an Advisory Board Member. Glock brings to their crowdsourced advertising startup over 25 years...

Fiona MaresMar 23, 2012 01:27 pm GMT2783 views
00
4 Quick Thoughts On Crowdsourcing, Advertising from a Media Innovator
Jelli Launches Advertising Platform
document Tools

Jelli, the company behind an eponymous social media/“crowdsourcing” approach to radio station programming, announced an advertising platform that uses the same terrestrial radio and social...

Jayne AnnMay 04, 2012 10:07 am GMT846 views
10
Jelli Launches Advertising Platform
Startup Spotlight: Zooppa hosts online advertising contests for big brands
document Crowd Creativity

According to the founder and CEO Wil Merritt, “Only Zooppa has matched the creative qualities of crowdsourcing content (authenticity, selection, low cost and speed) with the power of social media...

Rebecca GutierrezJul 05, 2012 10:54 pm GMT1158 views
60
Startup Spotlight: Zooppa hosts online advertising contests for big brands
Free Advertising from Crowdfunding-Website-Reviews.com
article Crowdfunding

Until Mid-December Crowdfunding Website Reviews will be offering free advertising on the highest traffic crowdfunding website review site for both platforms and projects

Howard OrloffNov 09, 2012 11:58 pm GMT1710 views
00
Free Advertising from Crowdfunding-Website-Reviews.com
MDG Advertising’s Infographic Grants “It Was a Very Good Year for Social Giving”
document Crowdfunding

“Our infographic illustrates that using social media, online social movements, and crowdfunding platforms for fundraising is driving donations in a digital direction,” said Joanne Del Gigante,...

Sebastian BlancaDec 13, 2012 12:17 am GMT945 views
10
MDG Advertising’s Infographic Grants “It Was a Very Good Year for Social Giving”
CAKE and Tipalti Team up to Offer Complete Online Marketing Campaign Tracking, Global Payment Capabilities to Affiliate and Advertising Networks
document Tools

Tipalti's powerful payment engine is now fully integrated with CAKE's publisher and affiliate interface. This integrated solution streamlines the entire payout process, offering...

Benjamin FosselApr 10, 2013 04:40 am GMT2319 views
00
CAKE and Tipalti Team up to Offer Complete Online Marketing Campaign Tracking, Global Payment Capabilities to Affiliate and Advertising Networks
The New Mad Men Of Advertising Are... Everywhere
article Crowd Creativity

Crowdsourced participation in the traditional world of television advertising is a big deal. With more screens, more channels and more media platforms, it's also become much harder for...

Tim SatterthwaiteJun 15, 2013 01:10 pm GMT741 views
00
The New Mad Men Of Advertising Are... Everywhere
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