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document Distributed KnowledgeTargeted crowdsourcing is likely to receive more attention if the success rates continue. Marketers need to ensure that they're able to get sufficient exposure to the right audience on social...
document Crowd CreativityWith 3,881 views since it's first online publication, Melanie's blog has clearly pointed out Harley-Davidson's decision to crowdsource their ads is something extraordinary. A thumbs...
document Crowdfunding, Distributed KnowledgeThe audience’s ability to influence artistic projects through their use of Web 2.0 tools have brought crowdsourcing forward as a legitimate and now common place method for artistic creation....
blog Distributed Knowledge
Yesterday the Joint Select Committee on Deficit Reduction, better known as the "super committee," met publicly for the first time to outline its mission and adopt rules to govern its...
document CrowdfundingExecutive producer Lucas Crandles produced a pilot episode using a "shoestring" budget but decided to use the crowdfunding website Mobcaster.com after meeting the website's founders,...
document Distributed Knowledge
The reason for the migration is twofold:Reddit’s AMAs can draw upwards of a million readers and they stick around for four to five minutes on average.“In terms of scale,it is not unlike going on...
document Distributed KnowledgeThis essay explores the dimensions of audience participation in Spanish television channels and their websites. Using a methodology of exploratory analysis, over one hundred activities of audience...
document Crowdfunding In summation, the SciFund challenge is not only a great way to raise funds, but it allows scientists to connect with the public in a huge way. These posts will provide public education and...
document Distributed Knowledge, Open Innovation
ZOD! was launched in Feb. 2002 from The House of Zodiac with a unique positioning of “Club Wear”. A differentiated product line and category breaking marketing initiatives made ZOD! Club Wear the...
document Distributed KnowledgeCivicboom was founded by Elizabeth Hodgson, who has 14 years communications and editorial experience, and it was born out of a citizen journalist website, Indiconews.com, that she had set up. “This...
document Crowdfunding
Someone who’s high on realizing a dream but low on funds starts a campaign on a crowd funding site. He or she explains the project and solicits contributions in various dollar denominations. Each...
document Crowd Creativity
"Viki's mission is to bring down language barriers around great content, and there's no better way to do it than through music, which is universally loved," said Razmig...
document Crowdfunding
Started out of Huge Inc’s secretive Labs program, Togather is a new platform that wants to empower authors to book (and fill) talks, signings and lectures based on demand from fans. They call it...
document Crowdfunding
Operating out of New York, the group behind the idea headed out onto the streets of Brooklyn with a violin and a double bass, along with a handful of melodies ranging from Bach to Lady Gaga.Each...
video Distributed KnowledgeEthan Zuckerman, head of Civic Media Center at MIT Media Lab, gives a lecture at Pawa254 in Nairobi, Kenya: Exploring The New Relationship Between Journalists and 'The People Formerly Known As...
article Crowd Creativity, Distributed KnowledgeAnd in response – sort of – crowdsourcing outfit Talenthouse (2 million members around the globe and counting) has launched a new online platform together with Nokia, adidas and vitaminwater which...