2,950 crowdsourcing and crowdfunding sites
There are a myriad of possibilities in the search for crowdsourcing milestones that announced its advent and its adoption as a model for online production, problem solving and for organizing for collective action: Commercial applications, advertising campaigns that succeed or backfire, funding for entrepreneurial ventures. This list of one dozen focuses on the pinnacles that demonstrate crowdsourcing’s highest potential: For public good, scientific research and technological innovation.
Each of these events involves a seminal moment when crowdsourcing came into greater public awareness being driven from calls to action that resulted in ever increasing numbers of individuals working together in a manner that has raised our collective consciousness.
We have selected our landmark crowdsourcing events based on criteria that make them notable because of their scale, their impact and the extent of their outreach to a wider audience both demographically and geographically. See if you agree with our choices!
How do you organize ideas and control the quality of what is produced by crowdsourcing? These were the main questions from the audience that followed a discussion at Social Media Brazil, which took place last week in São Paulo. A first for the industry, the social media event provided a forum this year for a good debate about crowdsourcing and crowdfunding. According to Rafael Zatti, creator of Ideias.me, when consumers work together to produce a new product they effectively take part of the process. And in this process the community itself becomes the quality control. “When a project is well structured, the community is self-regulating.”
Last year LG Electronics, the world's second-largest manufacturer of television sets and one of the world’s largest electronic conglomerates, known for its use of top Korean music and film stars and its stunning TV spots, launched its first open communication forum called the Life's Good lab. Its aim was to intensify the interaction between the company and their consumers in Brazil and Latin America as a whole and to also infuse the company with fresh ideas. The initiative was a success building a community of over 118,000 fans on its Facebook Page who generated more than 15,000 ideas. This initial success provided the backdrop for LG Electronics to explore further ways of using crowdsourcing and social media to engage its audience. This year, LGE have chosen to use their social media outreach to promote Korean culture by using their Facebook fan Page to launch a video contest
LG has been using Facebook as a platform to connect with its audience while, at the same time, collect new ideas. The next step, according to the company, is to keep in touch with the fans of LG and to create a place where they can express and post not only their ideas but expressions about the brand.
To explain better what this strategy means for the company I talked to Paulo Santamaria, responsible for Regional Digital Marketing at LG. Santamaria said that the objective of the strategy is to revitalize the LG brand and to improve customer preference. He wishes to emphasize LG’s brand image as young, passionate and energetic. “Our target demographic are the younger generation, fans of good music, the generation that is really attached to technology, growing up in the new social media culture”.
Martijn Arets, author of Brand Expedition, is using crowdfunding to sell stock in the translation and production of his book. To bring his story of 20 prominent European brands to an English-speaking audience, Arets chose Symbid as his crowdfunding platform of choice. With Symbid, investors become actual shareholders in the project — meaning, the more books Arets sells, the more they earn.
“What I think is great about crowdfunding is that people who invest (minimum is €20 euro) become ambassadors of your project,” Arets told Crowdsourcing.org. “That’s a totally different story when you go to a bank: they don’t care a thing about what you do, as long as you will return their money (plus interest) on time.”
Crowdsourcing.org spoke with Arets to learn more about his crowdfunding project.
Late last month, GoodWorldCreations LLC officially launched HelpersUnite, a crowdfunding platform that links creative and commercial ventures with charitable causes and events. In stark contrast to popular crowdfunding platforms like Kickstarter and IndieGoGo, which do not allow charitable giving, HelpersUnite requires project creators to donate at least five percent (5%) of funds raised to a cause of their choice. Crowdsourcing.org spoke with Luan Cox, co-founder and CEO of HelpersUnite, to learn more about her fresh, charitably inclined take on crowdfunding.
“Space Race Blastoff opens NASA’s history and research to a wide new audience of people accustomed to using social media,”David Weaver,NASA’s associate administrator for communications,said in a...
Group funded arts projects are a way to combat this stagnation and give a voice to those underrepresented in the world of theatre via such popular funding sites as WeFund, Sponsume, IndieGoGo,...
The award-winning aVocre pp is an advanced communications tool that services an increasingly demanding market eager to communicate globally and instantly. Some of its1.1 updates are as...
buzz boxx entertainment releases “The AWESOME or Not Sponsor Select-A-Roo!” Survey – a 10-minute questionnaire that nationally crowdsources viewers’ feedback and importantly top picks for...
Earlier today, Crowdsourcing.org streamed a roundtable discussion between Michael “Hutch” Hutchinson and members of the CommunityLeader executive team on what crowdfunding can do for various businesses. The panelists were also on board for a simultaneous live chat with the audience to answer questions about the discussion. We are posting the full video of the discussion, as well as the transcript of the chat that took place during and following the video stream.
You may have a great idea for a crowdfunding project, but your campaign doesn't seem to resonate with the crowd, and fails to take off. Our contributing expert Rose Spinelli writes in with advice on how to make your campaign stick in the audience's mind.
Planning a crowdfunding campaign is no easy task. It begins with choosing the right platform, but there are many other steps campaign owners need to consider before launching their projects. In this week's Rose Recommends column, crowdfunding expert Rose Spinelli discusses why choosing the right platform is crucial, and what to do to convince potential backers that your campaign is worth their time and money.
Even the best campaigns can struggle if they don't have an email audience to tap into throughout the campaign. Crowdfunding expert Rose Spinelli looks at a campaign that is struggling to gain traction, and offers some tips on how to build up an email audience. Read her advice and leave your own questions in the comments!
A virtual venue for creators and prospective backers to convene and converse, CROWDPOWER TV will be the first true television channel devoted entirely to raising awareness of crowdfunding and...
Crowdsourcing is in its infancy and like any emerging industry, there lies a great deal of learning ahead regarding the do's and don’ts of crowdsourcing. How to embrace the new opportunities, leverage the platforms, build your own, manage and incentivize the community if you are running a crowdsourcing business or discerning what work to crowdsource and what type of initiative not to crowdsource, you need to understand and avoid crowdsourcings seven deadly sins?
There are a myriad of possibilities in the search for crowdsourcing milestones that announced its advent and its adoption as a model for online production, problem solving and for organizing for...
We have seen a few examples of where crowdsourcing can lead to unpredictable outcomes or maybe an outcome that the crowd wants but where the minority knows better. This time we have the German's to thank for helping us raise a smile! If you want the crowd to be really creative and you are giving them free reign to use their imagination, you’d better be prepared for what they throw at you. This example might make you reconsider... Pril, a premium diswashing detergent by Germany based consumer brand giant Henkel is currently running a design contest asking consumers to relaunch the package design for a limitied edition campaign. Following a typical formulae, the 'My Pril’ platform allows users to submit their own layout and vote for the best design from the range of contributions.
BRINGING YOU CROWDSOURCING NEWS FROM AROUND THE WORLD
Crowdsourcing is clearly not going away. Any company that believes it can operate with a closed-walls philosophy is missing the point of social business. The crowd, or groups external to the firm, provide interesting, sometimes path-breaking, sometimes huge numbers of ideas, insights and solutions. Crowdsourcing is part of the future of making and selling things. No question.
Still, there are a couple of questions niggling away at the back of my mind. There are more than two but these two beg an answer.
The first is how do we improve crowdsourcing? We know it's better than relying solely on internal resources for a variety of tasks, from routine to innovatory, but if crowdsourcing is to become a fixed operational resource, a part of the furniture so to speak, then we need to know how to measure and improve the process. That's akin to saying how do we professionalise it.
The second question is where does it lead us to? CNN recently announced it will upgrade its iReport crowdsourced news services. The end result will be a social network for news, a community that simultaneously creates, distributes and consumes news. This makes perfect sense. We are already blurring the line between production, marketing and consumption but we need to think where this is headed in other segments of the market.
As crowdfunding becomes an ever more popular method for raising funds online, new sites continue to emerge that appeal to localities previously unexposed to the transformative fundraising model. One such site is Fondomat, the first crowdfunding enterprise in the Czech Republic. It’s also the “cheapest crowdfunding website to use for both creative projects and charity-based fundraising in the world,” boasts Fondomat co-founder Conrad Watts. Crowdsourcing.org spoke with Watts to get the inside scoop on his new crowdfunding venture.