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Search results for: Brand

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Personal Branding: The five elements of being seen as a thought leader through crowdsourcing
document Crowd Creativity, Distributed Knowledge, Tools

These crowdsourcing efforts are a great opportunity for so-called “personal branding” and “thought leadership” for the average marketer.

Archenette EvangelioDec 10, 2010 08:09 pm GMT4954 views
00
Personal Branding: The five elements of being seen as a thought leader through crowdsourcing
two’s company. three’s a crowdsource: a look at audio branding through the crowdsourcing lens
document Open Innovation, Tools

Crowdsourced audio branding certainly offers some creative options in the development of audio assets. But brands should beware that audio branding isn’t simply an event. Without strategy and...

Fiona MaresNov 11, 2011 04:01 pm GMT1674 views
10
two’s company. three’s a crowdsource: a look at audio branding through the crowdsourcing lens
The 6 Best Global Brands use creative crowdsourcing
article Crowd Creativity, Open Innovation

Open innovation and co-creation are getting bigger and bigger. InnoCentive just released a whitepaper about Open Innovation (go here to download it) and eYeka is about to release one about online...

Yannig RothMar 26, 2012 09:11 am GMT4157 views
200
The 6 Best Global Brands use creative crowdsourcing
Brand-To-Fan Platform Crowdtap Expands To Facebook & Mobile, Sees Revenue Soar
document Distributed Knowledge

For the brands and marketers, Crowdtap provides them with an online dashboard that gives them a real-time look into their social communities, helping them see how consumers are interacting and...

Rebecca GutierrezApr 21, 2012 12:52 am GMT2575 views
10
Brand-To-Fan Platform Crowdtap Expands To Facebook & Mobile, Sees Revenue Soar
Heineken eyes 'Apple of beer brands' status
document Crowd Creativity, Open Innovation, Tools

In the coming months, the brewer will also develop a series of crowd-sourced buildings under its Heineken Open Design Explorations initiative following the success of a nightclub it built with...

Jason RobbinsJun 25, 2012 05:46 am GMT1522 views
80
Heineken eyes 'Apple of beer brands' status
Crowdfunding: 3 Ways to Become a Brand Leader
article Crowdfunding, Distributed Knowledge, Open Innovation

Enterprises are embracing the crowdfunding movement and using custom branded platforms to elevate their brands. SOURCE LINK to the full article:...

Brock WillisApr 16, 2013 05:16 pm GMT2944 views
00
Crowdfunding: 3 Ways to Become a Brand Leader
Campaigns Panel: Brands tapping creativity
article Crowd Creativity

April saw two creative networks – Vimeo and Talenthouse – launch separate brand-oriented initiatives aimed at tapping the talents of the crowd. brand-e asked the Campaigns Panel to evaluate the...

Claire MackayMay 24, 2013 08:52 am GMT1338 views
00
Campaigns Panel: Brands tapping creativity
Sustainable Brands® Expands Innovation Open Business Competition to London
document Open Innovation

“We are pleased to be bringing our SB Innovation Open to the UK as part of our Sustainable Brands conference this year,” states KoAnn Vikoren Skrzyniarz, founder of Sustainable Brands. “We’ve...

Tonya Van Dijk Sep 06, 2013 01:12 pm GMT1054 views
10
Sustainable Brands® Expands Innovation Open Business Competition to London
Branding Best Practices Learned From the GAP Logo Debacle
document Crowd Creativity

This article shares some valuables lessons for brand holders like the GAP and also provides some valuable lessons for Logo Designers.

Carl EspostiOct 21, 2010 04:04 am GMT2094 views
10
Branding Best Practices Learned From the GAP Logo Debacle
Eyeka Launches in the US so Big Brands can Crowd-source creative feedback
document Crowd Creativity, Distributed Knowledge

It's a good thing that Eyeka's launching in the US. It's a great opportunity for big brands in the US and for Eyeka as well. The article is really informative!

Tim SatterthwaiteJan 22, 2011 07:24 pm GMT1524 views
10
Eyeka Launches in the US so Big Brands can Crowd-source creative feedback
Branding on a Dime: A Guide to 11 Crowdsourcing Websites
document Crowd Creativity, Distributed Knowledge, Open Innovation

Flowtown's guide to 11 crowdsourcing websites includes the following: 1. CrowdSPRING 2. 99 Designs 3. NameThis 4. Kluster 5. PopTent 6. CrowdFlower 7. Flickr Creative Commons 8....

Luis Enrique MoralesFeb 07, 2011 07:24 am GMT2121 views
10
Branding on a Dime: A Guide to 11 Crowdsourcing Websites
Brand Tags
site Distributed Knowledge / Opinion

Brand Tags is a collective experiment in brand perception. All tags are generated by people like you and do not reflect the opinions of the site owner or any 3rd party.

Fritz SchaeferMar 28, 2011 06:19 pm GMT946 views
10
Brand Tags
Brands Still Need Agencies, but Agencies Also Need the Crowd
document Crowd Creativity, Distributed Knowledge, Open Innovation

With the ease of online conversation today, the crowd makes it much easier for customers to have a voice in brand-building. The downside is that brands run a greater risk of backlash when they...

Rebecca GutierrezApr 08, 2011 07:21 pm GMT2332 views
10
Brands Still Need Agencies, but Agencies Also Need the Crowd
Five ways brands are using crowdsourcing in 2011
document Crowd Creativity, Distributed Knowledge

This few ways are very tangible but there is a risk attached – if you don’t pay professionals you can’t be certain of high quality results, and you may attract criticism for asking people to work...

Tonya Van Dijk May 19, 2011 01:34 pm GMT1978 views
30
Five ways brands are using crowdsourcing in 2011
Can You Crowdsource Brand Strategy?
document Crowd Creativity, Distributed Knowledge, Open Innovation

Josh has turned to the Topliners community for ideas, turning and bringing it to the table would be a great help.As we all know that crowdsourcing has the biggest impact-solution to this type of...

Luis Enrique MoralesMay 21, 2011 05:23 am GMT2229 views
11
Can You Crowdsource Brand Strategy?
5 Ways To Crowdsource Your Brand Using Facebook
document Crowd Creativity, Distributed Knowledge, Open Innovation

The wisdom of the masses might direct you to the right path, where you can offer fans the chance to get involved in a familiar environment within your Facebook page, without having to leave...

Fritz SchaeferJun 24, 2011 02:58 pm GMT1630 views
10
5 Ways To Crowdsource Your Brand Using Facebook
Trademarkia Adds Reviews To 140 Years Of Brands, Kicking Off Conversations And Controversy
document Crowd Creativity, Distributed Knowledge, Open Innovation

Trademarkia's new review system is actually allowing consumers to come together to celebrate companies or prodcuts that have been long obsolete, and that's definitely got cultural...

Luis Enrique MoralesAug 02, 2011 12:51 am GMT1354 views
00
Trademarkia Adds Reviews To 140 Years Of Brands, Kicking Off Conversations And Controversy
UNIQLO “by fans for fans” approach to Facebook engagement demonstrates how to crowdsource brand love
document Distributed Knowledge, Open Innovation

UNIQLO show how Facebook fanpages can be more successful than traditional brand pages at driving positive consumer engagement about the brand, products and stores. However, half of consumers...

Fritz SchaeferOct 01, 2011 03:35 pm GMT4158 views
00
UNIQLO “by fans for fans” approach to Facebook engagement demonstrates how to crowdsource brand love
Anagrama: Crowdsourcing for Branding?
document Distributed Knowledge, Open Innovation

There is no doubt that mass knowledge will be always useful for problem resolution. In the case of branding problem solution, special attention and care should be taken when using crowdsourcing...

Fiona MaresOct 03, 2011 05:38 am GMT1303 views
40
Anagrama: Crowdsourcing for Branding?
Friends Don't Let Friends Crowdsource A Brand
document Distributed Knowledge, Open Innovation, Tools

As a research and engagement tool and as one part of an overall brand and marketing strategy, crowdsourcing has its place. It's fast. It's cheap. It appeals to populist sentiment....

Benjamin FosselOct 03, 2011 05:56 am GMT2326 views
00
Friends Don't Let Friends Crowdsource A Brand
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