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document Open Innovation, ToolsCrowdsourced audio branding certainly offers some creative options in the development of audio assets. But brands should beware that audio branding isn’t simply an event. Without strategy and...
article Crowd Creativity, Open InnovationOpen innovation and co-creation are getting bigger and bigger. InnoCentive just released a whitepaper about Open Innovation (go here to download it) and eYeka is about to release one about online...
document Distributed Knowledge
For the brands and marketers, Crowdtap provides them with an online dashboard that gives them a real-time look into their social communities, helping them see how consumers are interacting and...
document Crowd Creativity, Open Innovation, Tools
In the coming months, the brewer will also develop a series of crowd-sourced buildings under its Heineken Open Design Explorations initiative following the success of a nightclub it built with...
article Crowd CreativityApril saw two creative networks – Vimeo and Talenthouse – launch separate brand-oriented initiatives aimed at tapping the talents of the crowd. brand-e asked the Campaigns Panel to evaluate the...
document Crowd CreativityThis article shares some valuables lessons for brand holders like the GAP and also provides some valuable lessons for Logo Designers.
site Distributed Knowledge / OpinionBrand Tags is a collective experiment in brand perception. All tags are generated by people like you and do not reflect the opinions of the site owner or any 3rd party.
document Crowd Creativity, Distributed KnowledgeThis few ways are very tangible but there is a risk attached – if you don’t pay professionals you can’t be certain of high quality results, and you may attract criticism for asking people to work...
document Distributed Knowledge, Open Innovation
UNIQLO show how Facebook fanpages can be more successful than traditional brand pages at driving positive consumer engagement about the brand, products and stores. However, half of consumers...
document Distributed Knowledge, Open Innovation
There is no doubt that mass knowledge will be always useful for problem resolution. In the case of branding problem solution, special attention and care should be taken when using crowdsourcing...
document Distributed Knowledge, Open Innovation
The social media crowdsourcing campaign from casual dingin firm Nando’s was less successful. US comedian and beat-boxer, Reggie Watts, featured in the campaign launch ad, creating a series of...