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The enhanced system will store location-based radar and laser signals taken from the Cobra iRadar user community and intelligently share this information with other users. Isn't this awesome?...
OnForce is the #1 source for on-site tech talent in field services in the cloud. By partnering with OnForce, service buyers can connect with thousands of highly skilled service professionals to...
Beth Trask, who leads the Eco-Challenge Series for EDF, said “Crowdsourcing is an exciting new way to uncover fresh ideas for solving pressing environmental problems in the electronics and...
The Cobra iRadar app will store location-based radar and laser signals crowdsourced from the Cobra iRadar user community and intelligently share this information with other users.
Utah’s reputation as a mini tech sector will be well represented at this year’s show, with local companies presenting items such as protective film for smartphones and high-end speaker cable.
Last year LG Electronics, the world's second-largest manufacturer of television sets and one of the world’s largest electronic conglomerates, known for its use of top Korean music and film stars and its stunning TV spots, launched its first open communication forum called the Life's Good lab. Its aim was to intensify the interaction between the company and their consumers in Brazil and Latin America as a whole and to also infuse the company with fresh ideas. The initiative was a success building a community of over 118,000 fans on its Facebook Page who generated more than 15,000 ideas. This initial success provided the backdrop for LG Electronics to explore further ways of using crowdsourcing and social media to engage its audience. This year, LGE have chosen to use their social media outreach to promote Korean culture by using their Facebook fan Page to launch a video contest
LG has been using Facebook as a platform to connect with its audience while, at the same time, collect new ideas. The next step, according to the company, is to keep in touch with the fans of LG and to create a place where they can express and post not only their ideas but expressions about the brand.
To explain better what this strategy means for the company I talked to Paulo Santamaria, responsible for Regional Digital Marketing at LG. Santamaria said that the objective of the strategy is to revitalize the LG brand and to improve customer preference. He wishes to emphasize LG’s brand image as young, passionate and energetic. “Our target demographic are the younger generation, fans of good music, the generation that is really attached to technology, growing up in the new social media culture”.
A 22-year old industrial design student from Brisbane "Andrew Dane" has won Commonwealth Bank's 'future of banking' crowdsourced IdeaBank contest with a proposal that would...
CEO Eric Hellman issued a statement today: “Amazon Payments has informed us that they will no longer process pledge payments for Unglue.it, forcing us to suspend all active ungluing campaigns.”...
Rather than coming out with their own concept, the company wishes to get a community engaged and involved around the creation of their product. They say they're moving away from a traditional...
The “Breakthrough Health Tech Challenge” aims to tap the creativity of innovators worldwide, both within and beyond the health care industry, to bring concepts and solutions that help address...
Today, as the Ouya Android-based open source gaming console begins taking orders from regular consumers, we are witnessing a major milestone in how a product launch can tap Kickstarter to go all the way from concept to retail store shelves.
At age 22, Anthony Ng Monica has already completed two successful crowdfunding campaigns to fund his startup, Swogo. We recently caught up with the young, tech-savvy CEO to learn more about his business, crowdfunding for equity, and why buying a laptop can be so damn frustrating.
Since launching in 2009, Quirky has rapidly changed the way the world thinks about product development. We bring two brand new consumer products to market each week, by enabling a fluid...
Crowdsourcing is often embraced as a model for open innovation to introduce ideas and influence change from outside the organization. To find out more about how leading companies are using crowdsourcing as a model to drive competitive advantage, I spoke with John Bernier, a Manager within the Emerging Platforms group at Best Buy, and former lead of Best Buy’s Twelpforce initiative, their innovative service that empowers employees from across the country to answer customer questions in real time via Twitter.
One company is tapping the crowd inviting them to help design and create products that align with their own tastes and values. From clothing and accessories to electronics and eco-friendly products, Daily Grommet is driving crowdsourced production using a concept called Citizen Commerce. Crowdsourcing.org recently caught up with Kate Reynolds McLeod, Product Discovery Manager of Daily Grommet.
Some of the findings in this study are as follows: - an increase in the average subjectivity of reviews is associated with an increase in sales for products; - some products like digital...
The National Confederation of Industry of Brazil (Confederação Nacional da Indústria - CNI) reaffirmed the commitment of the private sector to invest in technological development and to recognize that innovation is a consumer demand and the imposition of a market. This position is expressed in the document Commitment to Innovation, released during the recent Brazilian Congress of Innovation Industry earlier this month.
In the document, CNI boil down the items that are considered strategic to the advancement of innovation in the country. Among the actions, it highlights the country's need to enroll a greater number of people in vocational and technical courses in engineering and also to create effective programs and sectoral innovation structuring projects supporting research and development.
To explore this issue, I interviewed Hans van Hellemondt, founder of Battle of Concepts Brazil, an organization that has been working with several global brands all of which have a presence in Brazil including names such as Whirlpool, Philips, Vopak and Akzo Nobel. Battle of Concepts is a tool, among many other things, that connects industry and students with a common objective: to develop open innovation. Being an easy to use platform, it is freely available to any college student or young professional below the age of 30 that hold university degrees.
Users’ ability to innovate is increasing radically as a result of the steadily improving quality of computer software and hardware, and improved access to easy-to-use tools and components for...
When Seth Priebatsch, CEO at SCVNGR, delivered his audaciously provocative presentation at TED he was talking about how to motivate the crowd when money isn’t the currency. You can call the approach of rewarding certain online behaviors (or penalizing others) 'Gamification', 'Game Mechanics', or 'Social Rewards', all are being equally banded about and are receiving lots of buzz. Whatever you call it, it’s all about the motivation of the masses...we’ll call it Gamification.
The options for presenting a range of digital incentives and rewards is theoretically infinite but the primary design elements include motivational triggers such as: positive (and possibly immediate) feedback (e.g. a sound that quickly becomes recognizable upon the successful completion of a task); noticeable advancement through the “game” upon successfully performing the work (e.g. progression to a new level); awarding points, badges, and status levels, etc. (see Gowalla, GetGlue or Foursquare).
Gamification however can be about much more than just driving online engagement by awarding users tokens that represent their various levels of achievement – some refer to this type of consumer engagement as 'Pouring Chocolate on Broccoli' (a very Germanic expression meaning to simply spice something up that is a bit boring). Used in this manner, the greater potential of using Gamification is somewhat lost.
Kicker Studio , a Design Consultancy made up of Designers, Researchers, Innovators and Makers.They create meaningful, lasting relationships to products by creating interfaces that feel like a...
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Founded in 2010, the industry website, Crowdsourcing.org, is a neutral organization dedicated solely to crowdsourcing and crowdfunding. As one of the most influential and credible authorities in the crowdsourcing space, Crowdsourcing.org is recognized worldwide for its intellectual capital, crowdsourcing and crowdfunding practice expertise and unbiased thought leadership.
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