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video Distributed Knowledge, Open InnovationIn this video Daren explains that the way crowdsourcing works is that a company has a problem it wants to solve and it broadcasts that problem through on-line communities to a ‘crowd”. The crowd...
blog Distributed KnowledgeDaren C Brabham, Ph.D.is an assistant professor in the School of Journalism & Mass Communication at the University of North Carolina at Chapel Hill, where he teaches and conducts research in...
document Crowd Creativity, Distributed KnowledgeThe article is very comprehensive. It truly helps in explicating DAren Brabham's work, Crowdsourcing as a model for problem solving, which was published in Convergence: The International...
Distributed KnowledgeThe term “crowdsourcing” desperately needs some boundaries. Too many people have liberally applied the term to all manner of online—and offline—phenomena, but I argue crowdsourcing is, in fact, quite a narrowly defined concept. It is important to rein in crowdsourcing, because if the term rests on muddy foundations, people will continue to draw unstable, untested conclusions about the power and purpose of this model. I have dedicated my young academic career to the study of crowdsourcing, and I want to assert a clearer definition of crowdsourcing here for the sake of continued scholarly study and practical application.
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Distributed KnowledgeIt’s kind of ironic that Forbes decided to Crowdsource its list of “Names you need to know in 2011” feature (here), and received the suggestion via Facebook from Martha Bebinger that Jeff Howe had better be included!
Jeff, who coined the term “crowdsourcing,” in a 2006 article for Wired magazine and who wrote the book, 2008’s Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business is working on his second book about what lies beyond crowdsourcing.
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article Crowd CreativityThis article covers such successful and failed crowdsourced advertising contests as Doritos' Crash the Super Bowl campaign, Chevy Tahoe's crowdsourcing venture, and Heinz's failed...
document Crowd Creativity, Distributed Knowledge“It eliminates a lot of market risk,” explains Daren Brabham, a University of North Carolina crowdsourcing expert. The voting predicts which items are likely to sell. That’s certainly been the case...
Distributed Knowledge
In input-gathering public relations campaigns, amateurs truly are engaging the product in a small way, casting thousands or millions of votes to determine the product they will have an opportunity to purchase next. But this “engagement of the masses” in product development does not translate to real crowdsourcing activities. Really, those with specific interests or professional training are more likely to participate in crowdsourcing contests. These are not everyday people who pick up a video camera and try to produce a commercial.
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Cloud Labor, Crowd Creativity, Open InnovationOrganizations implement crowdsourcing applications in the hopes that the participation of an online community — a crowd — results in the design of goods or the solving of problems for the organization. Thus, it is important to understand how and why individuals in the crowd participate in these arrangements in order to maximize the crowd’s abilities. Crowds participate in crowdsourcing willingly, and they are not always driven by the opportunity to make money in the process. An organization that understands what motivates its crowd to participate and fulfills these needs will sustain a productive crowdsourcing platform.
In the past few years, research has been conducted specifically on the crowds of some well-known crowdsourcing applications to determine what motivates them to participate. These findings indicate that crowds are motivated by a diverse set of extrinsic and intrinsic rewards, and individuals in the same crowd can be motivated for different reasons. Some common crowdsourcing motivators include the desire to earn money, to develop one’s creative skills, to network with other creative professionals, to build a portfolio for future employment, to challenge oneself to solve a tough problem, to pass the time when bored, to contribute to a large project for the common good, and to have fun.
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article Crowd CreativityThis paper discusses a public participation model utilizing “crowdsourcing,” which is a Web-based, distributed problem solving model already in use by a number of online businesses, a model which...
Cloud Labor, CrowdfundingWe continue our look at industry-leading research by our sister organization massolution. In this edition, we look at the four underlying models of engaging the crowd, and what makes them possible.
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document Crowd CreativityThe results of the study indicated that the desire to make money, develop individual skills, and to have fun were the strongest motivators for participation at iStockphoto, and that the crowd at...
Crowd CreativityIn 2000, a college student named Jake Nickell entered a t-shirt design contest hosted by Dreamless.org, a (now defunct) online forum for web programmers and graphic designers. The winning design would become the official t-shirt of a Dreamless event in London. Out of about 100 entries, Nickell’s design won the contest.
Jacob DeHart, another college student with a passion for design, also entered the competition. Though his design didn’t win, he and Nickell (who had met through the forum) began to talk about how much fun it was to participate in the contest. “Dreamless was all about art and design and a lot of artists on there had 'battles' and shared/critiqued their work with each other,” wrote Nickell in a blog post entitled ‘ Threadless.com: The History’. “It was all around a very creative environment for hobbyists and professionals alike to unleash some creativity in their free time.” That got the two thinking: what if they held an ongoing design contest where the winning t-shirts would go on sale? Soon, Threadless was born.
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article Crowd CreativityTargeting PR campaigns to specific publics online is challenging. The global reach of the Internet challenges a public relations practitioner’s confidence that an online message targeted at a set...
article Distributed KnowledgeThis paper analyzes the discourse of amateurism as it relates to crowdsourcing. This paper's findings are twofold: (1) crowdsourcing is discussed in the popular press as a process driven by...
article Crowd CreativityBased on 17 interviews with members of the crowd at Threadless, the present study adds qualitatively rich data on a new crowdsourcing case to an existing body of quantitative data on motivations...
article Distributed KnowledgePublic involvement is a central concern for urban planners, but the challenge for planners is how best to implement such programs, given many difficulties inherent in the typical public involvement...
article Crowd CreativityThis article is an overview of crowdsourcing and also contributes a four-part typology of crowdsourcing applications based on problem type. These four types are: 1) Knowledge Discovery and...