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Search results for: Daren Brabham

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Best Practices for Government Crowdsourcing Programs
Cloud Labor, Distributed Knowledge

Daren Brabham, a USC professor and crowdsourcing thought leader, recently wrote a report for the IBM Center for The Business of Government about the use of crowdsourcing in government. We take a look at some of the best practices he highlights for those considering opening up to the crowd.

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Anton RootOct 01, 2013 10:28 pm GMT7645 views
10
Crowdsourcing as a Model for Problem Solving
video Distributed Knowledge, Open Innovation

In this video Daren explains that the way crowdsourcing works is that a company has a problem it wants to solve and it broadcasts that problem through on-line communities to a ‘crowd”. The crowd...

Carl EspostiSep 21, 2010 04:36 am GMT14445 views
10
Crowdsourcing as a Model for Problem Solving
Crowdsourcing
blog Distributed Knowledge

Daren C Brabham, Ph.D.is an assistant professor in the School of Journalism & Mass Communication at the University of North Carolina at Chapel Hill, where he teaches and conducts research in...

Carl EspostiSep 04, 2010 01:56 pm GMT11115 views
10
Crowdsourcing as Problem Solving
document Crowd Creativity, Distributed Knowledge

The article is very comprehensive. It truly helps in explicating DAren Brabham's work, Crowdsourcing as a model for problem solving, which was published in Convergence: The International...

Archenette EvangelioJan 30, 2011 03:18 am GMT3107 views
50
Crowdsourcing as Problem Solving
Jeff Howe aka “Mr. Crowdsourcing” has himself been crowdsourced!
Distributed Knowledge

It’s kind of ironic that Forbes decided to Crowdsource its list of “Names you need to know in 2011” feature (here), and received the suggestion via Facebook from Martha Bebinger that Jeff Howe had better be included!

 

Jeff, who coined the term “crowdsourcing,” in a 2006 article for Wired magazine and who wrote the book, 2008’s Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business is working on his second book about what lies beyond crowdsourcing.

 

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Carl EspostiNov 11, 2010 08:01 pm GMT4235 views
81
Crowdsourced Advertising: How We Outperform Madison Avenue
article Crowd Creativity

This article covers such successful and failed crowdsourced advertising contests as Doritos' Crash the Super Bowl campaign, Chevy Tahoe's crowdsourcing venture, and Heinz's failed...

Daren C. BrabhamMay 24, 2012 11:25 am GMT1814 views
00
Crowdsourced Advertising: How We Outperform Madison Avenue
Why A Furniture Start-Up Turned To Crowdsourcing
document 

“It eliminates a lot of market risk,” explains Daren Brabham, a University of North Carolina crowdsourcing expert. The voting predicts which items are likely to sell. That’s certainly been the case...

zain-ul-abideenDec 04, 2010 06:16 pm GMT2439 views
10
Why A Furniture Start-Up Turned To Crowdsourcing
Reining in Crowdsourcing

The term “crowdsourcing” desperately needs some boundaries. Too many people have liberally applied the term to all manner of online—and offline—phenomena, but I argue crowdsourcing is, in fact, quite a narrowly defined concept. It is important to rein in crowdsourcing, because if the term rests on muddy foundations, people will continue to draw unstable, untested conclusions about the power and purpose of this model. I have dedicated my young academic career to the study of crowdsourcing, and I want to assert a clearer definition of crowdsourcing here for the sake of continued scholarly study and practical application.

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Daren C. BrabhamFeb 07, 2011 03:49 pm GMT4881 views
351
The Myth of Amateur Crowds
Distributed Knowledge

In input-gathering public relations campaigns, amateurs truly are engaging the product in a small way, casting thousands or millions of votes to determine the product they will have an opportunity to purchase next. But this “engagement of the masses” in product development does not translate to real crowdsourcing activities. Really, those with specific interests or professional training are more likely to participate in crowdsourcing contests. These are not everyday people who pick up a video camera and try to produce a commercial.

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Daren C. BrabhamApr 13, 2011 02:00 am GMT5077 views
430
Motivations for Crowdsourcing

Organizations implement crowdsourcing applications in the hopes that the participation of an online community — a crowd — results in the design of goods or the solving of problems for the organization. Thus, it is important to understand how and why individuals in the crowd participate in these arrangements in order to maximize the crowd’s abilities. Crowds participate in crowdsourcing willingly, and they are not always driven by the opportunity to make money in the process. An organization that understands what motivates its crowd to participate and fulfills these needs will sustain a productive crowdsourcing platform.

In the past few years, research has been conducted specifically on the crowds of some well-known crowdsourcing applications to determine what motivates them to participate
. These findings indicate that crowds are motivated by a diverse set of extrinsic and intrinsic rewards, and individuals in the same crowd can be motivated for different reasons. Some common crowdsourcing motivators include the desire to earn money, to develop one’s creative skills, to network with other creative professionals, to build a portfolio for future employment, to challenge oneself to solve a tough problem, to pass the time when bored, to contribute to a large project for the common good, and to have fun.

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Daren C. BrabhamOct 10, 2011 06:04 am GMT11774 views
530
Crowdsourcing Public Participation in Transit Planning: Preliminary Results from the Next Stop Design Case
article Crowd Creativity

This paper discusses a public participation model utilizing “crowdsourcing,” which is a Web-based, distributed problem solving model already in use by a number of online businesses, a model which...

Daren C. BrabhamMay 24, 2012 11:22 am GMT26510 views
30
Crowdsourcing Public Participation in Transit Planning: Preliminary Results from the Next Stop Design Case
Four Models for Engaging the Crowd
Cloud Labor, Crowdfunding

We continue our look at industry-leading research by our sister organization massolution. In this edition, we look at the four underlying models of engaging the crowd, and what makes them possible.

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Crowdsourcing.orgMar 07, 2013 08:36 pm GMT6629 views
11
Crowdsourcing as a Model for Problem Solving
document Crowd Creativity, Distributed Knowledge, Open Innovation

Very comprehensive! It's a must that you read this to understand what crowdsourcing is, how it works and its potential.

Tim SatterthwaiteJan 30, 2011 08:54 am GMT9015 views
31
Crowdsourcing as a Model for Problem Solving
Moving the Crowd at iStockphoto: The Composition of the Crowd and Motivations for Participation in a Crowdsourcing Application
document Crowd Creativity

The results of the study indicated that the desire to make money, develop individual skills, and to have fun were the strongest motivators for participation at iStockphoto, and that the crowd at...

Pablo BracciniMar 27, 2011 04:20 pm GMT2030 views
10
Moving the Crowd at iStockphoto: The Composition of the Crowd and Motivations for Participation in a Crowdsourcing Application
Inside Threadless.com

In 2000, a college student named Jake Nickell entered a t-shirt design contest hosted by Dreamless.org, a (now defunct) online forum for web programmers and graphic designers. The winning design would become the official t-shirt of a Dreamless event in London. Out of about 100 entries, Nickell’s design won the contest.

Jacob DeHart, another college student with a passion for design, also entered the competition. Though his design didn’t win, he and Nickell (who had met through the forum) began to talk about how much fun it was to participate in the contest. “Dreamless was all about art and design and a lot of artists on there had 'battles' and shared/critiqued their work with each other,” wrote Nickell in a blog post entitled ‘
Threadless.com: The History’. “It was all around a very creative environment for hobbyists and professionals alike to unleash some creativity in their free time.” That got the two thinking: what if they held an ongoing design contest where the winning t-shirts would go on sale? Soon, Threadless was born.

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Eric BlattbergNov 01, 2011 05:43 am GMT8022 views
10
Managing Unexpected Publics Online: The Challenge of Targeting Specific Groups with the Wide-Reaching Tool of the Internet
article Crowd Creativity

Targeting PR campaigns to specific publics online is challenging. The global reach of the Internet challenges a public relations practitioner’s confidence that an online message targeted at a set...

Daren C. BrabhamMay 24, 2012 10:48 am GMT5131 views
00
Managing Unexpected Publics Online: The Challenge of Targeting Specific Groups with the Wide-Reaching Tool of the Internet
The Myth of Amateur Crowds: A Critical Discourse Analysis of Crowdsourcing Coverage
article Distributed Knowledge

This paper analyzes the discourse of amateurism as it relates to crowdsourcing. This paper's findings are twofold: (1) crowdsourcing is discussed in the popular press as a process driven by...

Daren C. BrabhamMay 24, 2012 10:55 am GMT5135 views
00
The Myth of Amateur Crowds: A Critical Discourse Analysis of Crowdsourcing Coverage
Moving the Crowd at Threadless: Motivations for Participation in a Crowdsourcing Application
article Crowd Creativity

Based on 17 interviews with members of the crowd at Threadless, the present study adds qualitatively rich data on a new crowdsourcing case to an existing body of quantitative data on motivations...

Daren C. BrabhamMay 24, 2012 11:01 am GMT2907 views
00
Moving the Crowd at Threadless: Motivations for Participation in a Crowdsourcing Application
Crowdsourcing the Public Participation Process for Planning Projects
article 

Public involvement is a central concern for urban planners, but the challenge for planners is how best to implement such programs, given many difficulties inherent in the typical public involvement...

Daren C. BrabhamMay 24, 2012 11:06 am GMT1527 views
00
Crowdsourcing the Public Participation Process for Planning Projects
Crowdsourcing: A Model for Leveraging Online Communities
article Crowd Creativity

This article is an overview of crowdsourcing and also contributes a four-part typology of crowdsourcing applications based on problem type. These four types are: 1) Knowledge Discovery and...

Daren C. BrabhamMay 24, 2012 11:11 am GMT3785 views
10
Crowdsourcing: A Model for Leveraging Online Communities
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