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document Distributed KnowledgeFoursquare gave its users a brief glimpse of this in its Explore tab, which it introduced last month. The Explore tab allows you to tell Foursquare what you’re looking for, be it a restaurant or...
document Distributed Knowledge
The most interesting part about Foursquare Lists is their potential if executed correctly; Obviously this is a huge marketing opportunity for brands. “With Lists, brands, businesses, celebrities,...
document Distributed Knowledge, Open Innovation, Tools
Foursquare is a location-based social networking website for mobile devices,helps you explore the world around you, up with friends, discover new places.Now they're poised to relaunch Add...
document Distributed Knowledge, Tools
Here are some of the more noticeable changes:
•You can now comment, right on the homepage.
•Present some you may like on the right of the homepage.
•When your friend checks out your check-in...
document Distributed Knowledgefoursquare provided the following explanation for why Des Moines was a winner: "We were super impressed by this Des Moines city list made by Drake University's Social Media Strategies...
document Distributed KnowledgeFoursquare also sited Google Maps’ pricing as a reason they were looking to make a switch. OpenStreetMap is one of the largest online group projects on the web. Google’s relationship with the...
document Distributed Knowledge
"Starting today, we're embracing the OpenStreetMap movement, so all the maps you see when you go to foursquare.com will look a tiny bit different (we think the new ones are really...
document Distributed Knowledge
Foursquare says it is using the OpenStreetMap platform as “we love the idea of open data,” but reveals that “the new Google Maps API pricing was the reason we initially started looking into other...
document Distributed Knowledge, ToolsHere are a few highlights from the graphic itself:
There have been 4.7 million check-ins on "Main Street."
The businesses with the most check-ins in their respective categories...
document Distributed Knowledge, ToolsApple isn't the only tech company moving to OpenStreetMap. In an announcement on Feb. 29, check-in website Foursquare said that they are embracing MapBox as its new mapping partner:
document Distributed Knowledge
Drivers can now quickly navigate to places they’ve found online and in other apps, simply by copying an address and pasting it into their TomTom Navigation app. So, no need to type–the app will...
document Open InnovationA large slug of new money could help Foursquare to build out a local sales force to compete more aggressively against Groupon and its ilk. Right now, Foursquare has about 60 employees, while...
document Distributed Knowledge, Tools
There are a bunch of other web sites and apps that try to help people find nearby wifi locations. All the ones you've seen have had various shortcomings, like outdated or incomplete...
document Distributed Knowledge, Tools
The BlindSquare application is available for global use or wherever Foursquare data is available. The app also utilizes data from OpenStreetMap — an wiki-map of the world that anyone can edit....
Crowd Creativity, ToolsThere has never been a better time to be a small business looking to market itself. Traditionally, one of the biggest struggles for small businesses has been running cost effective advertising campaigns. Having the budget and expertise to create a high quality logo, develop effective ad copy, identify the proper advertising channels, etc. has been out of reach for most small businesses. The result was that small businesses either opted out of advertising altogether, which caused them to miss the opportunity to market to a large target market, or they wasted money running ad campaigns that were ineffective.
The advent of crowdsourcing is changing the face of advertising for small businesses. Businesses owners now have the ability to tap into a huge talent pool that has the time and expertise to help them create and manage sophisticated and profitable advertising campaigns.
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document Distributed Knowledge, Open Innovation“Find the Future: The Game,” devised by renowned game designer Jane McGonigal, is a series of “quests” delivered via an app on players’ mobile devices that can be completed at the Library’s 42nd...
ToolsWhen Seth Priebatsch, CEO at SCVNGR, delivered his audaciously provocative presentation at TED he was talking about how to motivate the crowd when money isn’t the currency. You can call the approach of rewarding certain online behaviors (or penalizing others) 'Gamification', 'Game Mechanics', or 'Social Rewards', all are being equally banded about and are receiving lots of buzz. Whatever you call it, it’s all about the motivation of the masses...we’ll call it Gamification.
The options for presenting a range of digital incentives and rewards is theoretically infinite but the primary design elements include motivational triggers such as: positive (and possibly immediate) feedback (e.g. a sound that quickly becomes recognizable upon the successful completion of a task); noticeable advancement through the “game” upon successfully performing the work (e.g. progression to a new level); awarding points, badges, and status levels, etc. (see Gowalla, GetGlue or Foursquare).
Gamification however can be about much more than just driving online engagement by awarding users tokens that represent their various levels of achievement – some refer to this type of consumer engagement as 'Pouring Chocolate on Broccoli' (a very Germanic expression meaning to simply spice something up that is a bit boring). Used in this manner, the greater potential of using Gamification is somewhat lost.
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blog Distributed Knowledge, Open Innovation, Tools
Liquid Fare is a New York-based mobile app development company founded in 2010 to fill the unique needs of iPhone and Android smartphone users. Their latest version app, features real-time...