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Search results for: Global brand

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The 6 Best Global Brands use creative crowdsourcing
article Crowd Creativity, Open Innovation

Open innovation and co-creation are getting bigger and bigger. InnoCentive just released a whitepaper about Open Innovation (go here to download it) and eYeka is about to release one about online...

Yannig RothMar 26, 2012 09:11 am GMT3749 views
10
The 6 Best Global Brands use creative crowdsourcing
Kia to crowdsource global brand campaign
article Crowd Creativity

KIA has used crowdsourcing site eYeka to invite ideas on what it means to “have the power of surprise” from consumers across the globe and it attracted more than 250-video submissions from...

Sebastian BlancaOct 24, 2012 09:58 pm GMT1696 views
10
Kia to crowdsource global brand campaign
Martin Roll: The Brand Paradox - Be Big and Act Small
document Distributed Knowledge

Brands can be aggressive competitors when they are big corporations with vast resources, whereas they can be leading innovators when they are small and nimble with a high level of flexibility and...

Harshida PatelJan 09, 2012 09:34 am GMT664 views
10
Martin Roll: The Brand Paradox - Be Big and Act Small
Global Coupon Launches Campaign with Indiegogo to Expand Reach of Global Digital Marketing Platform
document Crowdfunding

As the largest, social and entrepreneurial global crowdfunding site,Global Coupon selected Indiegogo for one of its initial funding campaigns as it offers a collaborative community of individuals...

Tim SatterthwaiteAug 15, 2012 04:09 pm GMT915 views
00
Global Coupon Launches Campaign with Indiegogo to Expand Reach of Global Digital Marketing Platform
Brands Still Need Agencies, but Agencies Also Need the Crowd
document Crowd Creativity, Distributed Knowledge, Open Innovation

With the ease of online conversation today, the crowd makes it much easier for customers to have a voice in brand-building. The downside is that brands run a greater risk of backlash when they...

Rebecca GutierrezApr 08, 2011 07:21 pm GMT1962 views
10
Brands Still Need Agencies, but Agencies Also Need the Crowd
txteagle Renames as Jana, Expands Mobile Global Research and Marketing
document Distributed Knowledge, Open Innovation

Jana is the new name and brand of technology company txteagle. Inspired by the Sanskrit word for “people”. Their mission is to offer global organizations unparalleled access to emerging market...

Fritz SchaeferOct 10, 2011 07:15 am GMT2069 views
10
txteagle Renames as Jana, Expands Mobile Global Research and Marketing
James Brown’s got a brand new video
document Crowd Creativity

The prize for the overall winner of this crowdsourcing campaign will be the chance to work on a project in an office around the Saatchi & Saatchi global network. In addition, Universal Music...

Harshida PatelMay 25, 2012 11:24 am GMT961 views
10
James Brown’s got a brand new video
Heineken eyes 'Apple of beer brands' status
document Crowd Creativity, Open Innovation, Tools

In the coming months, the brewer will also develop a series of crowd-sourced buildings under its Heineken Open Design Explorations initiative following the success of a nightclub it built with...

Jason RobbinsJun 25, 2012 05:46 am GMT1202 views
10
Heineken eyes 'Apple of beer brands' status
10 of the 11 Best Global Brands Use Creative Crowdsourcing
Crowd Creativity, Open Innovation

Earlier this year, Yannig Roth began to list all the creative crowdsourcing initiatives he could find, applied to Interbrand’s ranking of the 100 Best Global Brands. The result was this living post on his blog, which he's given us permission to re-post here. 

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Crowdsourcing.orgJul 18, 2012 09:19 pm GMT10182 views
10
How Content Crowdsourcing is Humanizing Brands
document Distributed Knowledge

One of the industries that content crowdsourcing complements in a significant way is the healthcare industry. GE healthcare recently launched a global awareness campaign on Facebook, Twitter,...

Fiona MaresAug 25, 2012 12:09 am GMT1226 views
10
How Content Crowdsourcing is Humanizing Brands
"Participation is the New Brand:" Chaordix at Crowdsourcing Week
Cloud Labor, Crowd Creativity, Distributed Knowledge

Continuing our in-depth preview with an interview with one of the presenters at Crowdsourcing Week, Shelley Kuipers, founder of Chaordix. Kuipers will be speaking about Growing Global Brands with Crowdsourcing.

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Eric MackMay 15, 2013 04:24 pm GMT1110 views
30
Global Creative Agency WABI-SABI Wins Creative Contest For UNICEF Using Microsoft Tag
document Crowd Creativity

WABI-SABI Inspiration Lab's 1×2 campaign turns the typical 2×1 supermarket sale into a fundraising opportunity by encouraging consumers to buy one product for themselves and the equivalent of...

Sebastian BlancaJul 03, 2011 10:10 am GMT1087 views
00
Global Creative Agency WABI-SABI Wins Creative Contest For UNICEF Using Microsoft Tag
Chaordix Transforming Market Research, Brand Loyalty and Innovation with Crowd Intelligence™
article Open Innovation

Unique Engagement and Data Analysis Methods Provide Dramatically Better and Faster Results New York, London, Calgary – November 2, 2011 Chaordix, the global standard in crowdsourced marketing...

ChaordixNov 02, 2011 10:54 pm GMT2209 views
10
Chaordix Transforming Market Research, Brand Loyalty and Innovation with Crowd Intelligence™
Engagement Media Technologies Launches Interactive Platform For Global, Real-Time Communication Outlets
document Distributed Knowledge

StringFly™ is designed to empower users to create relevant and meaningful content centered on a branded experience or sponsored assignment. StringFly™ delivers a multimedia experience with...

Tonya Van Dijk Feb 20, 2012 08:11 pm GMT1475 views
00
Engagement Media Technologies Launches Interactive Platform For Global, Real-Time Communication Outlets
Why Do Famous Brands Prefer Crowdsourcing For Their Logo Design?
document Cloud Labor

Sites like MycroBurst and 99designs are providing affordable solutions for companies to fulfill their design needs. Here are some benefits of crowdsourcing for famous brands: 1. Meet...

Fritz SchaeferFeb 29, 2012 01:48 pm GMT1991 views
10
Why Do Famous Brands Prefer Crowdsourcing For Their Logo Design?
Interview With Atlanta Startup: B2CGrid Crowdsourcing To Build Bigger Brands
document Cloud Labor

An interview with B2CGrid founder and CEO Michael B Moore. B2CGrid is looking to help crowdsource branding and bridge together a community of likeminded people that can help create and boost...

Fritz SchaeferAug 11, 2012 03:25 pm GMT826 views
00
Interview With Atlanta Startup: B2CGrid Crowdsourcing To Build Bigger Brands
Why Entrepreneurship and Crowdfund Investing Go Hand-in-Hand in Recognition of Global Entrepreneurship Week
article Crowdfunding

Crowdfunding will be one of the most transparent, efficient and necessary investment channels in the future. Each company funded will create jobs. The more companies funded, the greater amount of...

Claire MackayNov 13, 2012 10:59 pm GMT777 views
10
Why Entrepreneurship and Crowdfund Investing Go Hand-in-Hand in Recognition of Global Entrepreneurship Week
Tongal boosts crowdsourcing platform
blog Distributed Knowledge

“With the capital infusion, we will accelerate our sales and marketing to serve more brands,” says Rob Salvatore, crowdsourcing site-Tongal CEO. “We also will build more community tools to ensure...

Luis Enrique MoralesJan 19, 2013 01:12 pm GMT662 views
10
Tongal boosts crowdsourcing platform
Heineken Leads the Way for Global Brands in Crowdsourcing
Crowd Creativity, Open Innovation, Tools

Recently, I spoke with Mark van Iterson, head of global design at Heineken, about the company's "Remix our Future" contest to crowdsource a design for a new Heineken bottle for the anniversarry, as well as its co-created concept club that debuted at Design Week in Milan and the company's dedication to crowdsourcing in general.

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Eric MackJan 24, 2013 01:16 pm GMT5375 views
10
CAKE and Tipalti Team up to Offer Complete Online Marketing Campaign Tracking, Global Payment Capabilities to Affiliate and Advertising Networks
document Tools

Tipalti's powerful payment engine is now fully integrated with CAKE's publisher and affiliate interface. This integrated solution streamlines the entire payout process, offering...

Benjamin FosselApr 10, 2013 04:40 am GMT1594 views
130
CAKE and Tipalti Team up to Offer Complete Online Marketing Campaign Tracking, Global Payment Capabilities to Affiliate and Advertising Networks
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