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document Cloud Labor
Jumping on the crowdsourcing bandwagon, Wrigley’s Orbit gum contest leverages infographics technology and the design skillz of EVB (Evolution Bureau) digital artist Joshua Davis, known for...
document Crowd CreativityThe contest notice was sent out in the spring to college students across the country majoring in design and art and communications programs. The company received hundreds of entries in what it...
article Distributed KnowledgeBrands are increasingly crowdsourcing elements of their marketing activity but the food maker has gone further than most by collaborating on all aspects of promotional strategy.
Krister Zackari,...
document Distributed KnowledgeLet’s do it! mobilizes the crowd using a combination of social networks and old-fashioned media campaigning. Basically, the organization will try anything short of summoning Captain Planet to get...
document Distributed Knowledge, Tools
The principle behind Get.com is simple. A shopper searching for a product types in a question, for example; what is the best electric toothbrush for sensitive gums under $100? A crowdsourced...
document Distributed KnowledgeThe company’s hope is that it will be able to collect new facts that haven’t been printed in the wrappers before and that its consumers will have fun with the competition. People whose facts make...
document CrowdfundingTo date, Dog Pile Maze has been funded entirely out of pocket by the developers of Dogington Post. Now, they have turned to the Kickstarter Community to ask for crowdfunding to improve the...
article Crowd CreativityMarketing experts have observed that tighter budgets due to the economic slowdown have nudged brands to look toward smarter, cost-effective solutions to crowdsource content.
For Mondelez,...
article Crowd CreativityPerfetti Van Melle owned chewing gum brand, Happydent White is inviting entries for a new fliptop pack design through Talenthouse India, the crowdsourcing platform for creative folks. The oral care...