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Search results for: Heineken

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Design A Nightclub For Heineken
document Crowd Creativity, Distributed Knowledge, Open Innovation

The 20 designers who most impress the judges will then ‘embark on a creative journey with Heineken.’ Working in groups, alongside industry experts, these finalists will tour nightclubs in their...

Fritz SchaeferAug 05, 2011 11:58 am GMT2548 views
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Design A Nightclub For Heineken
Heineken Challenges You To Design The Bottle Of The Future
document Cloud Labor, Distributed Knowledge

Mark van Iterson, Global Head of Design at Heineken, said: “Since we first launched in 1873, Heineken has continued to bring people together over social occasions so what better way to inspire...

Sebastian BlancaDec 16, 2011 01:33 am GMT2765 views
10
Heineken Challenges You To Design The Bottle Of The Future
Heineken Crowdsources Its “Nightclub Of The Future”
document Crowd Creativity

This gets their “genius marketing” designation for two reasons. First, Heineken has tried to appeal to the Milan crowd by highlighting what they know: design. Like it or not, it speaks directly to...

Claire MackayApr 19, 2012 06:34 am GMT1510 views
10
Heineken Crowdsources Its “Nightclub Of The Future”
Milan Design Week - Heineken Open Design Explorations Edition 1: The Club
video Crowd Creativity

Discover the Heineken concept club: The result of a year-long journey of 19 up and coming designers from 4 continents that co-created a visionary Heineken pop-up club, launched on April 17th during...

Harshida PatelMay 09, 2012 01:56 pm GMT1769 views
10
Milan Design Week - Heineken Open Design Explorations Edition 1: The Club
Heineken eyes 'Apple of beer brands' status
document Crowd Creativity, Open Innovation, Tools

In the coming months, the brewer will also develop a series of crowd-sourced buildings under its Heineken Open Design Explorations initiative following the success of a nightclub it built with...

Jason RobbinsJun 25, 2012 05:46 am GMT1688 views
10
Heineken eyes 'Apple of beer brands' status
Heineken seeks draught ideas
document Open Innovation

Heineken has clearly bought into co-creation. The brand got into bed with emerging designers from around the world to design a new nightclub, and, as part of last year’s Flow festival in Helsinki,...

Jayne AnnAug 02, 2012 08:19 am GMT1109 views
10
Heineken seeks draught ideas
VISUALIZATION: Heineken US Open 2013 Marketing Analysis
blog Distributed Knowledge, Open Innovation

Perform visualization of the given data and derive insights for Heineken compared to Budweiser before, during and after the event & provide Heineken with most relevant/interesting observations...

CrowdANALYTIXOct 03, 2013 11:49 am GMT1777 views
10
VISUALIZATION: Heineken US Open 2013 Marketing Analysis
Heineken Launches Innovative New Global Design Project
document Distributed Knowledge, Open Innovation

‘Open Design Explorations Edition 1: The Club’ is the first project in a strategic, new design initiative that will extend Heineken’s commitment to innovation by going beyond the design of beer...

Fritz SchaeferAug 18, 2011 01:32 am GMT2292 views
00
Heineken Launches Innovative New Global Design Project
Heineken Open Design Invite
video Crowd Creativity, Open Innovation

Are you an up-and-coming designer with a unique vision for the nightclub of the future? Heineken invites you to co-create a concept nightclub that will be unveiled to the world during Milan Design...

Fritz SchaeferAug 18, 2011 06:14 am GMT2567 views
10
Heineken Open Design Invite
Heineken wins CCA Co-Creation Award
document 

The Open Design Explorations connects clubbers, young talented designers and expert coaches with the Heineken team in the development of a pioneering nightclub.

Jason RobbinsNov 28, 2011 01:40 pm GMT2008 views
10
Heineken wins CCA Co-Creation Award
HEINEKEN HOLDING : Design Talents invited by Heineken® to envision a concept nightclub Result to be unveiled at Milan Design Week 2012
document 

Heineken sees this project as the first of several exploratory design initiatives, and will continue to inspire ongoing creative thinking on the topic of the future of club design. Guests,...

Sebastian BlancaFeb 26, 2012 02:21 pm GMT2370 views
10
HEINEKEN HOLDING : Design Talents invited by Heineken® to envision a concept nightclub Result to be unveiled at Milan Design Week 2012
Heineken's Bottle Design Contest Find its Winners
document 

Heineken's crowdsourcing competition was based on Facebook , where aspiring designers had to submit an image symbolizing how people will connect “in the next 140 years.” The two winning...

Samuel BennettMar 30, 2012 08:41 am GMT2446 views
10
Heineken's Bottle Design Contest Find its Winners
Heineken Needs Help Designing a Greener Six Pack
document 

In Heineken’s contest, not only can everyone access ideas like the Space Saver , a new multipack with stackable bottle, but they can also vote for their favorite ideas. Participants are also...

Jason RobbinsApr 13, 2012 01:18 pm GMT1368 views
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Heineken Needs Help Designing a Greener Six Pack
Heineken Ideas Brewery - Reach for the stars!
video Open Innovation

In what seems to become a common practice lately, Heineken doesn’t leave the challenge to its R&D people, but invites everyone to give it a try on Ideas Brewery, an open-innovation platform,...

Jason RobbinsApr 13, 2012 02:21 pm GMT1972 views
10
Heineken Ideas Brewery - Reach for the stars!
Heineken Ideas Brewery - Reinvent the Draught Beer Experience - The Long Edit
video 

To make the brief more interesting, HEINEKEN invited internationally renowned comedians Adam Fields and Samba Schutte, to take a crack at solving the challenge.

Jayne AnnAug 02, 2012 08:47 am GMT1581 views
10
Heineken Ideas Brewery - Reinvent the Draught Beer Experience - The Long Edit
Heineken Leads the Way for Global Brands in Crowdsourcing
Crowd Creativity, Open Innovation, Tools

Recently, I spoke with Mark van Iterson, head of global design at Heineken, about the company's "Remix our Future" contest to crowdsource a design for a new Heineken bottle for the anniversarry, as well as its co-created concept club that debuted at Design Week in Milan and the company's dedication to crowdsourcing in general.

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Eric MackJan 24, 2013 01:16 pm GMT9232 views
10
Heineken wants your ideas about engaging the 60+
article Distributed Knowledge

The Dutch brewer is crowdsourcing observations from fans on the consumption occasions of older shoppers using its innovation platform the Ideas Brewery. A spokeswoman for Heineken, says: “We...

Adam FrazerMar 02, 2013 03:07 am GMT2266 views
10
Heineken wants your ideas about engaging the 60+
Heineken Pours Out Brand Initiatives As It Sets Bottle-Design Judging for Milan
article Crowd Creativity

Heineken marketing and design types are huddling these days to prepare for the final phase of this year's annual Your Future Bottle Design Challenge. A team of brand people and design experts...

Claire MackayMar 30, 2013 03:04 am GMT2135 views
10
Heineken Pours Out Brand Initiatives As It Sets Bottle-Design Judging for Milan
Hic! Crowdsourced city lounge by Heineken
article Crowd Creativity

Heineken is set to unveil its inaugural interactive Pop-Up City Lounge during the London Design Festival. Following a huge crowdsourcing campaign, the beer brand commissioned 20 international...

Jayne AnnSep 14, 2014 07:31 am GMT1459 views
00
Hic! Crowdsourced city lounge by Heineken
Five Co-creation Examples: E.ON, Coca-Cola, MTV, Tata Group and Heineken
document 

Here are the five co-creation examples to get inspired: *MTV India-The effect of content and co-creation is also reflected by earnings. *Tata Group-Tanishq, the jewellery arm of the Tata...

Rebecca GutierrezFeb 26, 2012 08:06 am GMT3853 views
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Five Co-creation Examples: E.ON, Coca-Cola, MTV, Tata Group and Heineken
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