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The 20 designers who most impress the judges will then ‘embark on a creative journey with Heineken.’ Working in groups, alongside industry experts, these finalists will tour nightclubs in their...
The Open Design Explorations connects clubbers, young talented designers and expert coaches with the Heineken team in the development of a pioneering nightclub.
Mark van Iterson, Global Head of Design at Heineken, said: “Since we first launched in 1873, Heineken has continued to bring people together over social occasions so what better way to inspire...
Heineken sees this project as the first of several exploratory design initiatives, and will continue to inspire ongoing creative thinking on the topic of the future of club design. Guests,...
Heineken's crowdsourcing competition was based on Facebook , where aspiring designers had to submit an image symbolizing how people will connect “in the next 140 years.” The two winning...
In Heineken’s contest, not only can everyone access ideas like the Space Saver , a new multipack with stackable bottle, but they can also vote for their favorite ideas. Participants are also...
This gets their “genius marketing” designation for two reasons. First, Heineken has tried to appeal to the Milan crowd by highlighting what they know: design. Like it or not, it speaks directly to...
Discover the Heineken concept club: The result of a year-long journey of 19 up and coming designers from 4 continents that co-created a visionary Heineken pop-up club, launched on April 17th during...
In the coming months, the brewer will also develop a series of crowd-sourced buildings under its Heineken Open Design Explorations initiative following the success of a nightclub it built with...
Heineken has clearly bought into co-creation. The brand got into bed with emerging designers from around the world to design a new nightclub, and, as part of last year’s Flow festival in Helsinki,...
‘Open Design Explorations Edition 1: The Club’ is the first project in a strategic, new design initiative that will extend Heineken’s commitment to innovation by going beyond the design of beer...
Are you an up-and-coming designer with a unique vision for the nightclub of the future? Heineken invites you to co-create a concept nightclub that will be unveiled to the world during Milan Design...
Here are the five co-creation examples to get inspired: *MTV India-The effect of content and co-creation is also reflected by earnings. *Tata Group-Tanishq, the jewellery arm of the Tata...
In what seems to become a common practice lately, Heineken doesn’t leave the challenge to its R&D people, but invites everyone to give it a try on Ideas Brewery, an open-innovation platform,...
The crowdsourced pop-up club is one of a number of experimental design initiatives Heineken has been playing with lately. The brand also turned to the crowd recently to come up with a unique design...
To make the brief more interesting, HEINEKEN invited internationally renowned comedians Adam Fields and Samba Schutte, to take a crack at solving the challenge.
As three’s the charm, the Heineken Ideas Brewery is launching its third initiative: The 60+ Challenge. The previous challenges invited the public to reinvent the draught beer experience, and...
Recently, I spoke with Mark van Iterson, head of global design at Heineken, about the company's "Remix our Future" contest to crowdsource a design for a new Heineken bottle for the anniversarry, as well as its co-created concept club that debuted at Design Week in Milan and the company's dedication to crowdsourcing in general.
Moving forward with the crowdsourcing concept, Heineken has now asked people to visit its Facebook page and use elements of its bottles, advertisements and labels from the past 140 years to “remix”...
The Dutch brewer is crowdsourcing observations from fans on the consumption occasions of older shoppers using its innovation platform the Ideas Brewery. A spokeswoman for Heineken, says: “We...
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