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Search results for: IdeasBrewery

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Heineken launches senior crowdsourcing campaign
article Open Innovation

Heineken has rolled out the second stage of its innovation challenge for creatives, innovators and designers to develop ideas on how to reinvent the beer drinking experience for the 60+ drinker....

Jayne AnnMay 05, 2013 02:49 am GMT1728 views
10
Heineken launches senior crowdsourcing campaign
Can crowdsourcing really crack corporate sustainability?
document Open Innovation, Tools

The latest application of crowdsourcing by the likes of Unilever and Heineken also differs from some of the early adopters in one other key respect. The new digital platforms are not self-contained...

Jayne AnnApr 25, 2012 12:12 am GMT2654 views
10
Can crowdsourcing really crack corporate sustainability?
Heineken Launches Contest to ‘Reinvent Beer Experience’
Open Innovation, Tools

Heineken’s Ideas Brewery launched an open innovation challenge on Tuesday, aiming to “reinvent the draught beer experience.” This is the Ideas Brewery’s second contest. The competition aims to make beer drinking more entertaining and stimulating.

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Anton RootAug 02, 2012 09:05 pm GMT6004 views
10
HEINEKEN Ideas Brewery - 60 Seconds For the 60+
video Open Innovation

Take on the challenge to recreate beer, the packaging and the serve to better fit the lifestyles and needs of the 60+ generation! Submit your idea and you might be one of the 6 runners-up who...

Jayne AnnMay 05, 2013 03:07 am GMT748 views
10
HEINEKEN Ideas Brewery - 60 Seconds For the 60+
Ideas Brewery 60+Challenge Workshop Short Full HD
video Open Innovation

By the end of the Challenge, almost 150 ideas were submitted online at www.ideasbrewery.com, which were then reduced to a shortlist of six finalists, who impressed the multi-functional HEINEKEN...

Claire MackayAug 15, 2013 02:19 pm GMT750 views
40
 Ideas Brewery 60+Challenge Workshop Short Full HD
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