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Heineken has rolled out the second stage of its innovation challenge for creatives, innovators and designers to develop ideas on how to reinvent the beer drinking experience for the 60+ drinker....
The latest application of crowdsourcing by the likes of Unilever and Heineken also differs from some of the early adopters in one other key respect. The new digital platforms are not self-contained...
Heineken’s Ideas Brewery launched an open innovation challenge on Tuesday, aiming to “reinvent the draught beer experience.” This is the Ideas Brewery’s second contest. The competition aims to make beer drinking more entertaining and stimulating.
Take on the challenge to recreate beer, the packaging and the serve to better fit the lifestyles and needs of the 60+ generation! Submit your idea and you might be one of the 6 runners-up who...
Founded in 2010, the industry website, Crowdsourcing.org, is a neutral organization dedicated solely to crowdsourcing and crowdfunding. As one of the most influential and credible authorities in the crowdsourcing space, Crowdsourcing.org is recognized worldwide for its intellectual capital, crowdsourcing and crowdfunding practice expertise and unbiased thought leadership.
