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Search results for: IdeasBrewery

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Heineken Launches Contest to ‘Reinvent Beer Experience’

Heineken’s Ideas Brewery launched an open innovation challenge on Tuesday, aiming to “reinvent the draught beer experience.” This is the Ideas Brewery’s second contest. The competition aims to make beer drinking more entertaining and stimulating.

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Anton RootAug 02, 2012 09:05 pm GMT6210 views
10
Heineken launches senior crowdsourcing campaign
article 

Heineken has rolled out the second stage of its innovation challenge for creatives, innovators and designers to develop ideas on how to reinvent the beer drinking experience for the 60+ drinker....

Jayne AnnMay 05, 2013 02:49 am GMT1807 views
10
Heineken launches senior crowdsourcing campaign
Ideas Brewery 60+Challenge Workshop Short Full HD
video 

By the end of the Challenge, almost 150 ideas were submitted online at www.ideasbrewery.com, which were then reduced to a shortlist of six finalists, who impressed the multi-functional HEINEKEN...

Claire MackayAug 15, 2013 02:19 pm GMT804 views
40
 Ideas Brewery 60+Challenge Workshop Short Full HD
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