Cowdsourcing.org The Industry Website

Register Login
or sign in with

Web's Largest listing of crowdsourcing and crowdfunding events

Events

Advertise

 

Web's Largest Directory of Sites

2,800 crowdsourcing and crowdfunding sites


Search results for: Insights in Action

Content Type
Most Relevant Latest Trending Most Commented Most Viewed
Krux and Crowd Science Collaborate to Deliver Deep Consumer Insights and Seamless Targeting Solutions to Publishers
document 

Krux and CrowdScience' alliance will provide publishers and website operators with deeper levels of audience insight, uncovering valuable pools of advertising inventory in a way not possible...

Pablo BracciniDec 14, 2011 10:42 pm GMT1897 views
10
Krux and Crowd Science Collaborate to Deliver Deep Consumer Insights and Seamless Targeting Solutions to Publishers
Acsys Interactive Releases Crowdsourced Survey Results for Future of Hospital Marketing
document 

By 2013, hospital marketers predict that traditional and digital marketing channels will flip-flop in terms of importance. This long-awaited, but fast-moving shift is the result of a confluence of...

Pablo BracciniMay 10, 2011 04:32 pm GMT2948 views
10
Acsys Interactive Releases Crowdsourced Survey Results for Future of Hospital Marketing
A Field Guide to Brand Advocates (Practical Insights for Marketers)
document Distributed Knowledge, Open Innovation

BzzAgent worked with the University of Rhode Island College of Business Administration to explore the habitat of the brand advocate. Through this field guide, you'll learn: Who makes up...

Fritz SchaeferJun 12, 2011 02:37 pm GMT1909 views
60
A Field Guide to Brand Advocates (Practical Insights for Marketers)
"Voluntweeters”: Self-Organizing by Digital Volunteers in Times of Crisis
document 

The empirical examination of the products and motivations of crisis tweeters who emerged in the aftermath of the 2010 Haiti Earthquake reveals important features of self-organizing in a highly...

Benjamin FosselAug 11, 2011 04:13 pm GMT1661 views
10
Brazil Hosts The First International Conference on Crowdsourcing, Communities and Co-Creation

A small gathering congregated in São Paulo this weekend, ahead of the first International Conference on Crowdsourcing, being hosted tomorrow at the offices of one of Brazil’s largest telcos, Vivo. Having not long returned from Europe, presenting at CrowdConvention in Berlin in June, Europe’s first ever Crowdsourcing event [link], the privilege once more be part of a small quorum of crowdsourcing evangelists sharing their insights and experience to another group of inquisitive on-lookers and practitioners alike, this time south of the equator, is one that is not overlooked.

Under the enthusiastic and tenacious leadership of Marina Miranda, Managing Director of mutopo, Latin America the event is sure to be a success. Based out of mutopo’s São Paulo Office, Miranda has secured contributions from enterprise sponsors Telefônica, vivo, Microsoft BizSpark, Tecnisa and Boa Vista and raised ticket sales of ~300, great for a first event in a new market. Miranda has also been able to secure a notable cast of speakers representing both local companies and the international market.

mutopo’s core business is social production with a mission to help organizations think through crowdsourcing applications and to support the implementation of initiatives often involving the introduction of other crowdsourcing tool providers to help 

Brazil, having experienced a huge uptake over the last twelve months both in the use of crowdsourcing and crowdfunding and in terms of the number of new platforms launched, was ready and primed for its first event. The last twelve months have seen an increased adoption of crowdsourcing as a model to support open innovation, as a model for the production of creative works and for solutions requiring the crowd to collect and organize information.

Read more

Flavio GutAug 29, 2011 12:12 am GMT6171 views
02
Total Global Crowdfunding To Nearly Double in 2012 to $3b (massolution Research Report)
Crowdfunding

LOS ANGELES, California – May 8, 2012 - massolution™, a research firm specializing in crowdsourcing and crowdfunding solutions, released its first comprehensive Crowdfunding Industry Report. After collecting data from more than 170 crowdfunding platforms (CFPs) and other sources, the results revealed that CFPs raised almost $1.5 billion and successfully funded more than one million campaigns in 2011 and will raise nearly $3b in 2012. The majority of these campaigns were in the donation-based category totaling 1,067 campaigns, and North America was the largest market for fundraising at $837 million.

Read more

Carl EspostiMay 08, 2012 12:39 pm GMT11983 views
10
Making the Crowd Work for You
Cloud Labor, Crowd Creativity, Distributed Knowledge

Eli Perez writes in to discuss the variety of ways businesses can put the crowd to work for them. He highlights four specific platforms: Needle, Field Agent, SpigitEngage, and Compendium. 

Read more

Crowdsourcing.orgAug 17, 2012 06:33 pm GMT7127 views
10
Four Years of SAVE Awards

Jessica Day, Communications Director at IdeaScale, an open innovation company which runs the SAVE Awards, writes in to discuss some of the successes that have come from the initiative and offers suggestions for companies and organizations that are considering turning to crowdsourcing for their idea generation.

Read more

Crowdsourcing.orgAug 22, 2012 08:58 pm GMT8063 views
10
Spigit's Social Innovation Offerings
Distributed Knowledge, Tools

Spigit is a Social Innovation software company that helps its clients crowdsource ideas. Its customers – who number over a thousand – include industry giants like Allstate, Coca Cola, and Nike. Last week, the company was named as the 67th-fastest growing private company in America by Inc. Magazine, having achieved a three-year growth rate of 3780 percent. We caught up with the company's executive vice president and CMO Shail Khiyara to discuss the announcement and a new platform Spigit recently launched.

Read more

Anton RootAug 31, 2012 05:32 pm GMT5712 views
11
Turning to the 2013CF Report to Make Sense of the Crowdfunding Industry
Crowdfunding

Just a few weeks after the release of 2013CF, the phones began ringing again with requests from media looking for insight into the crowdfunding landscape and this powerful new force that is changing the nature of our relationships, not just with capital and cash, but with each other.

Read more

Crowdsourcing.orgApr 30, 2013 05:56 pm GMT6280 views
10
"Participation is the New Brand:" Chaordix at Crowdsourcing Week

Continuing our in-depth preview with an interview with one of the presenters at Crowdsourcing Week, Shelley Kuipers, founder of Chaordix. Kuipers will be speaking about Growing Global Brands with Crowdsourcing.

Read more

Eric MackMay 15, 2013 04:24 pm GMT4845 views
200
Crowdsourcing Implications for Medium and Large Businesses
Distributed Knowledge, Open Innovation

Lisa Barone’s “7 Ways to Incorporate Crowdsourcing into Your Business” originally published by OutspokenMedia.com recently sparked quite a discussion amongst the online crowdsourcing community.  While Barone’s article covers a list of crowdsourcing applications for SMBs and start-ups, we should also consider the implications of crowdsourcing for bigger businesses and large enterprises. Crowdsourcing is definitely impacting a wide range of business models, but its use and applicability varies according to the size of the entity.

Read more

Carl EspostiDec 11, 2010 07:34 pm GMT13864 views
10
Crowdtap
site Distributed Knowledge / Customer Engagement

Launched in early 2010, Crowdtap is the first ever pay-per-action site geared towards social marketing, research as well as giving brands the opportunity to collaborate with consumers on-demand....

Tim SatterthwaiteJan 20, 2011 02:31 am GMT2281 views
10
Crowdtap
Crowdsourcing’s Hall of Fame

There are a myriad of possibilities in the search for crowdsourcing milestones that announced its advent and its adoption as a model for online production, problem solving and for organizing for collective action: Commercial applications, advertising campaigns that succeed or backfire, funding for entrepreneurial ventures. This list of one dozen focuses on the pinnacles that demonstrate crowdsourcing’s highest potential: For public good, scientific research and technological innovation.


Each of these events involves a seminal moment when crowdsourcing came into greater public awareness being driven from calls to action that resulted in ever increasing numbers of individuals working together in a manner that has raised our collective consciousness.


We have selected our landmark crowdsourcing events based on criteria that make them notable because of their scale, their impact and the extent of their outreach to a wider audience both demographically and geographically. See if you agree with our choices!

Read more

Carl EspostiMar 28, 2011 05:44 am GMT8615 views
770
SXSWrapup (Part 8): Is Crowdsourcing the Problem or the Solution?
document Distributed Knowledge, Open Innovation

The crowd does indeed exude wisdom from time to time, but it often takes experts to recognize, unearth, and apply these smarts. Finding ways to extract the best elements from both sides of the...

Rebecca GutierrezApr 16, 2011 06:11 pm GMT1845 views
00
SXSWrapup (Part 8): Is Crowdsourcing the Problem or the Solution?
Crowd DNA
site Open Innovation / R & D

Crowd DNA is a full service research and strategy agency based in Shoreditch, London. They have an in-house team of highly skilled and super friendly researchers (qualitative and quantitative) and...

Archenette EvangelioAug 26, 2011 10:56 pm GMT1378 views
40
Crowd DNA
How Gamification Drives Crowdsourcing
Tools

When Seth Priebatsch, CEO at SCVNGR, delivered his audaciously provocative presentation at TED he was talking about how to motivate the crowd when money isn’t the currency. You can call the approach of rewarding certain online behaviors (or penalizing others) 'Gamification', 'Game Mechanics', or 'Social Rewards', all are being equally banded about and are receiving lots of buzz. Whatever you call it, it’s all about the motivation of the masses...we’ll call it Gamification.

The options for presenting a range of digital incentives and rewards is theoretically infinite but the primary design elements include motivational triggers such as: positive (and possibly immediate) feedback (e.g. a sound that quickly becomes recognizable upon the successful completion of a task); noticeable advancement through the “game” upon successfully performing the work (e.g. progression to a new level); awarding points, badges, and status levels, etc. (see Gowalla, GetGlue or Foursquare).

Gamification however can be about much more than just driving online engagement by awarding users tokens that represent their various levels of achievement – some refer to this type of consumer engagement as 'Pouring Chocolate on Broccoli' (a very Germanic expression meaning to simply spice something up that is a bit boring). Used in this manner, the greater potential of using Gamification is somewhat lost.

Read more

Claudia PelzerSep 04, 2011 03:50 am GMT23499 views
20
Nokia call on the crowd to remake its iconic ringtone

When you hold the lofty position of being the number one manufacturer of both mobile phone handsets and smartphones with a 13 and 17 point lead respectively in market share, you might think “why change a winning formula”;  however for Nokia, innovation is the DNA not just part of it! Nokia maintains a healthy lead in the rankings charts for 2010 as reported by both IDC and Strategy Analytics however with Samsung’s annual sales growth trumping Nokia’s by a factor of over four times, Nokia’s number one position is threatened unless it can improve its annual sales growth figures.

One recent attempt to do this was to make an open call for innovation, inviting, for the first time, the crowd to create a new version of its iconic ringtone, which has been its trademark since 1994.

In partnership, Nokia selected the small Finnish startup, AudioDraft which was founded in July 2010. AudioDraft specializes in contest based challenges that crowdsource music and sound design. The contest attracted thousands of talented sound designers and music producers from all over the world, with Nokia paying $ 10,000 for the winner. The new ringtone will be available on some 100 million devices and will be heard over 1 billion times a day.

Read more

Carl EspostiSep 11, 2011 07:27 am GMT5199 views
00
Turning Customer Intelligence Into Gold
document 

A closed-loop sales and marketing system is a critical step toward ever more sophisticated use of customer intelligence. As marketers evolve their use of customer intelligence and build extensive...

Jayne AnnNov 21, 2011 06:26 am GMT774 views
30
Turning Customer Intelligence Into Gold
Crowdfunding Rockstars: The Revolights Team

This editorial is part of a series of interviews with the most successful crowd-funded campaigns on Kickstarter. The full series will feature experience and insider tips from top 20 campaign founders.

 

Read more

Diana TsaiMar 04, 2012 03:17 pm GMT4428 views
00
Back to top Search More