Web's Largest listing of crowdsourcing and crowdfunding events
Web's Largest Directory of Sites2,412 crowdsourcing and crowdfunding sites
Bottom-line of John Winsor's book is that relevant innovation might not come from information and knowledge, but even further from the inspiration and intuition derived from a deep customer...
In parallel to convincing the readers that crowdsourcing is here to stay, the author raises some thought-provoking questions in this article, about the challenges and impact of crowdsourcing and...
This panel discussion entitled, "Distributed Creativity: The Softer Skills of Human Intelligence" was initiated by experts from companies who have employed various crowdsourcing...
Tuesday’s “Future of Crowdsourcing Summit”, orchestrated as a single event with simultaneous productions in San Francisco and Sydney linked by video and social media, was well executed and received positively as speakers, panelists and a highly engaged audience discussed the adoption, opportunities and consequences of crowdsourcing.
Does crowdsourcing, however, have the potential to be truly transformational at a macroeconomic level?
When Jeff Howe coined the term crowdsourcing back in 2006, he defined it as »the act of a company or institution taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people in the form of an open call » (this definition is still on Wikipedia). Today, other buzzwords like co-creation and open innovation flood the marketing and innovation blogs. To know what’s happening with crowdsourcing, let’s just take a look at how the platforms based on crowdsourcing principles evolve. Let’s take a look at different types of platforms using crowdsourcing principles : virtual ad agencies, creativity platforms and (still) the crowd-sourcers.
VIRTUAL AD AGENCIES
I recently found an interesting blog post about discussing well-known crowdsourcing websites. Peter La Motte, president of GeniusRocket, describes how his websites’ model is not an open crowdsouring platform anymore, but rather « an agency powered by the crowd «. This means that ideas and storyboards are crowdsourced, but they only go into production when the client has given feedback and approves the project. This is the main difference with open platforms like Poptent or eYeka, who are open platforms for various creative people who can choose which projects they want to participate in. Other virtual ad agencies include Victors&Spoils, founded by John Winsor (a review of his book Flipped here), and Tongal. I like Tongal’s video because it explains how the crowd is leveraged to select and refine ideas:
While there needs to be standards developed to do things like protect people’s rights as new ways of working are developed, crowdsourcing is not an industry. Crowdsourcing is a tool. Instead...
This radical wave that's sweeping over the industry has only just begun. Like any tidal wave of change, the more nimble, forward thinking agencies and holding companies will thrive and the...
Much more insight on their thoughts, process and back ground.
Conversations in Design is a site dedicated to the Interior Design Show's 2nd annual design symposium on the 27th of January 2011. Dubbed as "Conversations in Design: Crowdsourcing...
By working with Victors & Spoils, DW+H is tapping into 6,000 of the brightest creative minds to develop a new name and logo that reflect its positive change philosophy. "We respect DW+H...
Founded in 2010, the industry website, Crowdsourcing.org, is a neutral organization dedicated solely to crowdsourcing and crowdfunding. As one of the most influential and credible authorities in the crowdsourcing space, Crowdsourcing.org is recognized worldwide for its intellectual capital, crowdsourcing and crowdfunding practice expertise and unbiased thought leadership.
