2,936 crowdsourcing and crowdfunding sites
Jovoto's Bastian Unterberg talked about the famous Betacup open innovation challenge. The challenge was an open call to scale action wherein 430 ideas were submitted and more than 5,000...
Social Media Week in Berlin (19-23 September 2011) will bring together jovoto, a creative crowdsourcing platform for collaborative idea generation together with Start Next, a crowdfunding platform for artists, designers and inventors to undertake a unique experiment to merge the power of creative crowdsourcing with the power of crowdfunding. Together jovoto and Start Next will kick-off a cross-platform initiative to crowdfund and then produce, works of art. The concept is; three weeks of proposals to identify artists, four weeks funding followed by two weeks of art.
They believe that everyone is an artist and that everyone has the ability to create art. jovoto and Start Next will help fund artists and then enable the distribution their work over the Internet so that they can reach the broadest possible audience. The development and implementation of creative ideas through the Internet is increasingly becoming a collaborative act. Creative crowdsourcing can involve the broadcast of a creative endeavor inviting creatives to provide individual works. Alternatively, art can be formed as a result of the collective participation of many artists. Artists like Aaron Koblin have demonstrated how it’s possible to create unique work by tapping into large communities of artists, often involving thousands of individuals. Crowdsourcing both provides the opportunity for new talent to be found and new forms of art to be created.
Choosing the winner just makes everyone else the losers. This is the common creed regarding contests and sweepstakes. For a single shot, no problem, but if you want to permanently keep a community happy, the “winner takes all” principle leads quickly to affect the commitment of the members and potentially diminish the creativity of the platform. Perhaps it is precisely this approach that is driving good designers to join 12Designer competitions. It is precisely these subtleties in the motivational construct of members that Eva Missling, founder of 12Designer, wanted to find. Click here for German.
Check out this great video from the German crowdsourcing company jovoto. They’re holding a contest for Coke at the moment, and it’s a great interview of the company’s VP of Design, David Butler....
Just nine months after the first crowd convention in San Francisco, a second event took place June 15 for the first time on European soil. Organized by Clickworker, 150 guests gathered for a day to hear 24 speakers and to discuss the market opportunities for crowdsourcing projects in Germany.
Wer nur den Sieger kürt, macht alle anderen zu Verlierern. So lautet das gängige Credo hinsichtlich Wettbewerben und Gewinnspielen. Für Single- shots kein Problem, aber wer dauerhaft eine Community...
When Jeff Howe coined the term crowdsourcing back in 2006, he defined it as »the act of a company or institution taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people in the form of an open call » (this definition is still on Wikipedia). Today, other buzzwords like co-creation and open innovation flood the marketing and innovation blogs. To know what’s happening with crowdsourcing, let’s just take a look at how the platforms based on crowdsourcing principles evolve. Let’s take a look at different types of platforms using crowdsourcing principles : virtual ad agencies, creativity platforms and (still) the crowd-sourcers.
VIRTUAL AD AGENCIES
I recently found an interesting blog post about discussing well-known crowdsourcing websites. Peter La Motte, president of GeniusRocket, describes how his websites’ model is not an open crowdsouring platform anymore, but rather « an agency powered by the crowd «. This means that ideas and storyboards are crowdsourced, but they only go into production when the client has given feedback and approves the project. This is the main difference with open platforms like Poptent or eYeka, who are open platforms for various creative people who can choose which projects they want to participate in. Other virtual ad agencies include Victors&Spoils, founded by John Winsor (a review of his book Flipped here), and Tongal. I like Tongal’s video because it explains how the crowd is leveraged to select and refine ideas:
A small gathering congregated in São Paulo this weekend, ahead of the first International Conference on Crowdsourcing, being hosted tomorrow at the offices of one of Brazil’s largest telcos, Vivo. Having not long returned from Europe, presenting at CrowdConvention in Berlin in June, Europe’s first ever Crowdsourcing event [link], the privilege once more be part of a small quorum of crowdsourcing evangelists sharing their insights and experience to another group of inquisitive on-lookers and practitioners alike, this time south of the equator, is one that is not overlooked.
Under the enthusiastic and tenacious leadership of Marina Miranda, Managing Director of mutopo, Latin America the event is sure to be a success. Based out of mutopo’s São Paulo Office, Miranda has secured contributions from enterprise sponsors Telefônica, vivo, Microsoft BizSpark, Tecnisa and Boa Vista and raised ticket sales of ~300, great for a first event in a new market. Miranda has also been able to secure a notable cast of speakers representing both local companies and the international market.
mutopo’s core business is social production with a mission to help organizations think through crowdsourcing applications and to support the implementation of initiatives often involving the introduction of other crowdsourcing tool providers to help
Brazil, having experienced a huge uptake over the last twelve months both in the use of crowdsourcing and crowdfunding and in terms of the number of new platforms launched, was ready and primed for its first event. The last twelve months have seen an increased adoption of crowdsourcing as a model to support open innovation, as a model for the production of creative works and for solutions requiring the crowd to collect and organize information.
On Monday, in a packed convention hall in Sao Paulo, Brazil, over three hundred practitioners, eager entrepreneurs, and curious bystanders’, watched, listened and scribbled intensely as the 1st International Conference on Crowdsourcing, Communities and Co-creation got underway. The full agenda accommodated a line-up of crowdsourcing professionals who presented their business models, provided real-world examples and shared insights into the must-knows and the dos and don’ts of crowdsourcing.
The conference itself was the idea of Shaun Abrahamson and Marina Miranda from Mutopo when a few months ago, following calls for assistance and participation, Marina’s large network of connections in Brazil, the US and in Europe started to quickly produce: sponsors, a venue, speakers and then ticket sales.
Crowdsourcing and crowdfunding have been increasingly on the agenda in Brazil over the last twelve months and this was Brazil’s first chance to gather in one place to meet face-to-face to look for the answers to the one question that appeared to capture it all -- the central issue -- “what crazy things can you do in Brazil with the crowd?” As Shaun Abrahamson opened the conference he quote Facebook’s CEO, Mark Zuckerberg, “While the last five years have been about getting connected, the next 5 years are going to be about all the crazy things you can do now that all those people are connected”. There seems to be a lot of crazy things you can do, for sure!
A new job category has emerged within many companies – community manager, or social media manager. What exactly is involved in this job? What are the qualifications? How can it be done well? And...
This discussion is across fields to take a further look at the implications of the crowd in our work. As crowd-funding and crowd-sourcing start to be more common and the ‘crowd’ is relied upon...
A video featuring some of the speakers in Brazil's 1st International Conference on Crowdsourcing, Communities and Co-creation last August 29th 2011. The speakers included in this video are...
I like visualizations, as much as I like to write about the trend of crowdsourcing. Since the term might be overused sometimes, what do you think about getting back to some facts about...
Mark your calendars now: on February 24, social production consultancies Mutopo and Lovely Day will host the first Re:Working Conference in uptown Manhattan, with Crowdsourcing.org as a media partner. Speakers will discuss the rapidly changing landscape of work and business, one where technology and the crowd increasingly supplant physical workspaces and formal organizations.
Earlier this year, Yannig Roth began to list all the creative crowdsourcing initiatives he could find, applied to Interbrand’s ranking of the 100 Best Global Brands. The result was this living post on his blog, which he's given us permission to re-post here.
Crowdsourcing has now also reached the advertising sector. Platforms like Jovoto are used to post pitches - enabling creative professionals around the world to contribute. Find out more:...
Yannig Roth writes in with advice for those looking to apply crowdsourcing to marketing -- a quickly-emerging field that sits somewhere between open innovation and creative crowdsourcing. His post explains what the crowdsourcing experience can look like, and shares some of the best practices to follow.
Author Shaun Abrahamson has spent the last decade conducting large scale brainstorms with online crowds. Over the last three years, he's identified three main patterns for crowdsourced brainstorms.