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Search results for: Jovoto

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Jovoto
site Open Innovation / Idea Generation

Jovoto is a global platform that enables creative excellence through mass collaboration. users enter challenge contests for big brands and international companies competing against thousands of...

Carl EspostiOct 04, 2010 02:56 am GMT2497 views
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Jovoto
Jovoto – Um novo tipo publicidade
document Distributed Knowledge, Open Innovation

Jovoto's Bastian Unterberg talked about the famous Betacup open innovation challenge. The challenge was an open call to scale action wherein 430 ideas were submitted and more than 5,000...

Archenette EvangelioSep 08, 2011 09:53 am GMT1329 views
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Jovoto – Um novo tipo publicidade
Creative Crowdsourcing meets Crowdfunding: How The Web Changes Art
Crowd Creativity, Crowdfunding

Social Media Week in Berlin (19-23 September 2011) will bring together jovoto, a creative crowdsourcing platform for collaborative idea generation together with Start Next, a crowdfunding platform for artists, designers and inventors to undertake a unique experiment to merge the power of creative crowdsourcing with the power of crowdfunding. Together jovoto and Start Next  will kick-off a cross-platform initiative to crowdfund and then produce, works of art. The concept is; three weeks of proposals to identify artists, four weeks funding followed by two weeks of art.

They believe that everyone is an artist and that everyone has the ability to create art. jovoto and Start Next will help fund artists and then enable the distribution their work over the Internet so that they can reach the broadest possible audience. The development and implementation of creative ideas through the Internet is increasingly becoming a collaborative act. Creative crowdsourcing can involve the broadcast of a creative endeavor inviting creatives to provide individual works. Alternatively, art can be formed as a result of the collective participation of many artists. Artists like Aaron Koblin have demonstrated how it’s possible to create unique work by tapping into large communities of artists, often involving thousands of individuals. Crowdsourcing both provides the opportunity for new talent to be found and new forms of art to be created.

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Claudia PelzerJul 28, 2011 11:41 pm GMT4382 views
10
David Butler, Coke’s VP of Design about crowdsourcing
video Crowd Creativity

Check out this great video from the German crowdsourcing company jovoto. They’re holding a contest for Coke at the moment, and it’s a great interview of the company’s VP of Design, David Butler....

Yannig RothMar 05, 2012 11:33 am GMT6809 views
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David Butler, Coke’s VP of Design about crowdsourcing
The Motivation of the Designer
Crowd Creativity

 

Choosing the winner just makes everyone else the losers. This is the common creed regarding contests and sweepstakes. For a single shot, no problem, but if you want to permanently keep a community happy, the “winner takes all” principle leads quickly to affect the commitment of the members and potentially diminish the creativity of the platform. Perhaps it is precisely this approach that is driving good designers to join 12Designer competitions. It is precisely these subtleties in the motivational construct of members that Eva Missling, founder of 12Designer, wanted to find. Click here for German.

 

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Frank PuscherJul 08, 2011 03:35 pm GMT4431 views
641
Creative Platforms: Ideas from Crowdsourcing | Shift
video Crowd Creativity

Crowdsourcing has now also reached the advertising sector. Platforms like Jovoto are used to post pitches - enabling creative professionals around the world to contribute. Find out more:...

Benjamin FosselAug 04, 2012 12:52 pm GMT1693 views
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Creative Platforms: Ideas from Crowdsourcing | Shift
Winners Selected in LifeEdited Competition To Design New York Apartment
Starbucks Tackles Big Product Strategy Issues Using Social Co-Creation Contests
document Crowd Creativity, Open Innovation

Starbucks is still considering the Karma Cup solution internally, and it may well be considering some of the other 429 ideas contributed by the community. But one thing is clear: its effort shows...

Marco TorquatiApr 09, 2011 06:57 am GMT5173 views
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Starbucks Tackles Big Product Strategy Issues Using Social Co-Creation Contests
What Would a Human Rights Logo Look Like?
document Crowd Creativity

It may seem odd that so many countries and international heavy-hitters have signed on for a logo competition. However, the contest speaks to the power that brands and brand recognition have on...

Archenette EvangelioMay 18, 2011 12:52 am GMT3307 views
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What Would a Human Rights Logo Look Like?
Quiet Revolution: CrowdConvention 2011
Cloud Labor, Crowdfunding, Distributed Knowledge

 

Just nine months after the first crowd convention in San Francisco, a second event took place June 15 for the first time on European soil. Organized by Clickworker, 150 guests gathered for a day to hear 24 speakers and to discuss the market opportunities for crowdsourcing projects in Germany.

 

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Frank PuscherJun 16, 2011 02:08 pm GMT11664 views
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Die Motivation der Designer
document Crowd Creativity

Wer nur den Sieger kürt, macht alle anderen zu Verlierern. So lautet das gängige Credo hinsichtlich Wettbewerben und Gewinnspielen. Für Single- shots kein Problem, aber wer dauerhaft eine Community...

Cristina CaineJul 08, 2011 03:38 pm GMT3094 views
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Die Motivation der Designer
Is crowdsourcing dead? How creative crowdsourcing platforms evolve
Crowd Creativity

When Jeff Howe coined the term crowdsourcing back in 2006, he defined it as  »the act of a company or institution taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people in the form of an open call » (this definition is still on Wikipedia). Today, other buzzwords like co-creation and open innovation flood the marketing and innovation blogs. To know what’s happening with crowdsourcing, let’s just take a look at how the platforms based on crowdsourcing principles evolve. Let’s take a look at different types of platforms using crowdsourcing principles : virtual ad agencies, creativity platforms and (still) the crowd-sourcers.

VIRTUAL AD AGENCIES


I recently found an interesting blog post about discussing well-known crowdsourcing websites. Peter La Motte, president of GeniusRocket, describes how his websites’ model is not an open crowdsouring platform anymore, but rather « an agency powered by the crowd «. This means that ideas and storyboards are crowdsourced, but they only go into production when the client has given feedback and approves the project. This is the main difference with open platforms like Poptent or eYeka, who are open platforms for various creative people who can choose which projects they want to participate in. Other virtual ad agencies include Victors&Spoils, founded by John Winsor (a review of his book Flipped here), and Tongal. I like Tongal’s video because it explains how the crowd is leveraged to select and refine ideas:

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Crowdsourcing.orgAug 04, 2011 06:45 am GMT5094 views
131
Brazil Hosts The First International Conference on Crowdsourcing, Communities and Co-Creation
Crowdfunding, Distributed Knowledge

A small gathering congregated in São Paulo this weekend, ahead of the first International Conference on Crowdsourcing, being hosted tomorrow at the offices of one of Brazil’s largest telcos, Vivo. Having not long returned from Europe, presenting at CrowdConvention in Berlin in June, Europe’s first ever Crowdsourcing event [link], the privilege once more be part of a small quorum of crowdsourcing evangelists sharing their insights and experience to another group of inquisitive on-lookers and practitioners alike, this time south of the equator, is one that is not overlooked.

Under the enthusiastic and tenacious leadership of Marina Miranda, Managing Director of mutopo, Latin America the event is sure to be a success. Based out of mutopo’s São Paulo Office, Miranda has secured contributions from enterprise sponsors Telefônica, vivo, Microsoft BizSpark, Tecnisa and Boa Vista and raised ticket sales of ~300, great for a first event in a new market. Miranda has also been able to secure a notable cast of speakers representing both local companies and the international market.

mutopo’s core business is social production with a mission to help organizations think through crowdsourcing applications and to support the implementation of initiatives often involving the introduction of other crowdsourcing tool providers to help 

Brazil, having experienced a huge uptake over the last twelve months both in the use of crowdsourcing and crowdfunding and in terms of the number of new platforms launched, was ready and primed for its first event. The last twelve months have seen an increased adoption of crowdsourcing as a model to support open innovation, as a model for the production of creative works and for solutions requiring the crowd to collect and organize information.

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Flavio GutAug 29, 2011 12:12 am GMT5821 views
302
What crazy things can you do in Brazil with the crowd?
Crowdfunding, Distributed Knowledge

On Monday, in a packed convention hall in Sao Paulo, Brazil, over three hundred practitioners, eager entrepreneurs, and curious bystanders’, watched, listened and scribbled intensely as the 1st International Conference on Crowdsourcing, Communities and Co-creation got underway. The full agenda accommodated a line-up of crowdsourcing professionals who presented their business models, provided real-world examples and shared insights into the must-knows and the dos and don’ts of crowdsourcing. 

The conference itself was the idea of Shaun Abrahamson and Marina Miranda from Mutopo when a few months ago, following calls for assistance and participation, Marina’s large network of connections in Brazil, the US and in Europe started to quickly produce: sponsors, a venue, speakers and then ticket sales.

Crowdsourcing and crowdfunding have been increasingly on the agenda in Brazil over the last twelve months and this was Brazil’s first chance to gather in one place to meet face-to-face to look for the answers to the one question that appeared to capture it all -- the central issue -- “what crazy things can you do in Brazil with the crowd?” As Shaun Abrahamson opened the conference he quote Facebook’s CEO, Mark Zuckerberg, “While the last five years have been about getting connected, the next 5 years are going to be about all the crazy things you can do now that all those people are connected”. There seems to be a lot of crazy things you can do, for sure!

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Flavio GutSep 01, 2011 07:19 am GMT8641 views
10
Job Title: Community Manager - Social Media Week Berlin 2011 (EN)
video Distributed Knowledge

A new job category has emerged within many companies – community manager, or social media manager. What exactly is involved in this job? What are the qualifications? How can it be done well? And...

Archenette EvangelioOct 21, 2011 05:18 pm GMT1695 views
10
Job Title: Community Manager - Social Media Week Berlin 2011 (EN)
The Crowd Is Good (EN) - Social Media Week Berlin 2011
video Distributed Knowledge

This discussion is across fields to take a further look at the implications of the crowd in our work. As crowd-funding and crowd-sourcing start to be more common and the ‘crowd’ is relied upon...

Marco TorquatiOct 21, 2011 06:08 pm GMT982 views
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The Crowd Is Good (EN) - Social Media Week Berlin 2011
Conferência CrowdSourcing, Co-Criação e Comunidades 2011 [in English]
video Crowd Creativity, Distributed Knowledge

A video featuring some of the speakers in Brazil's 1st International Conference on Crowdsourcing, Communities and Co-creation last August 29th 2011. The speakers included in this video are...

Archenette EvangelioNov 22, 2011 01:09 am GMT1526 views
10
Conferência CrowdSourcing, Co-Criação e Comunidades 2011 [in English]
Crowdsourcing for innovation, a visual confirmation of the trend
article Crowd Creativity, Open Innovation

I like visualizations, as much as I like to write about the trend of crowdsourcing. Since the term might be overused sometimes, what do you think about getting back to some facts about...

Yannig RothFeb 02, 2012 01:44 pm GMT3508 views
00
Crowdsourcing for innovation, a visual confirmation of the trend
Mutopo and Lovely Day to Host Re:Working Conference in NYC on Feb. 24
Cloud Labor, Distributed Knowledge, Open Innovation

Mark your calendars now: on February 24, social production consultancies Mutopo and Lovely Day will host the first Re:Working Conference in uptown Manhattan, with Crowdsourcing.org as a media partner. Speakers will discuss the rapidly changing landscape of work and business, one where technology and the crowd increasingly supplant physical workspaces and formal organizations.

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Crowdsourcing.orgFeb 07, 2012 02:01 am GMT3887 views
00
10 of the 11 Best Global Brands Use Creative Crowdsourcing
Crowd Creativity, Open Innovation

Earlier this year, Yannig Roth began to list all the creative crowdsourcing initiatives he could find, applied to Interbrand’s ranking of the 100 Best Global Brands. The result was this living post on his blog, which he's given us permission to re-post here. 

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Crowdsourcing.orgJul 18, 2012 09:19 pm GMT22738 views
10
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