Search results for: Matt Johnston
document Cloud Labor
Anyone can build a loosely affiliated, unstructured crowd -- a mob. The key to successfully employing a crowdsourcing model in a b2b/professional services type space is to advance beyond the realm...
One of the tenets of the open source software movement was that armies of coders and testers would fall-in and self organize driven purely by intrinsic rewards. This was driven by the notion that they could not only build it better, but that closed and restrictive practices were not in everyone’s best interest! So, it would seem that if you could harness the intrinsic motivations of this special breed of individual and further reward their performance, you might just have an unbeatable business model…..maybe uTest has discovered that model?
I was keen to find out what made uTest’s model different and, from the looks of its top name client list, what was underpinning its obvious success. I recently interviewed Matt Johnston, uTest’s Chief Marketing Officer, who shed some light on uTest’s interesting business model.
uTest announce today three community-driven programs that may represent a paradigm change in mechanisms that drive worker performance. While the advantages of crowdsourcing to leverage a distributed virtual on-demand labor pool, to fulfill a range of tasks from simple to complex appear apparent, it seems the model is not without flaw. Numbers of staff can be ramped-up for a fee or turned off, typically without incremental cost. However, there are challenges managing a workforce that isn’t dedicated and not paid to turn up to work at 9am each day. So how do you optimize a workforce that works voluntarily? I spoke with Matt Johnston, uTest’s CMO, who shared some insights into their leading-edge approaches for worker management in a crowdsourcing environment.
Cloud Labor, Distributed Knowledge
uTest recently announced the acquisition of Polish-based mobile app quality testing company Apphance. Earlier today, it was named the 16th fastest growing private company in the U.S. We caught up with uTest CMO Matt Johnston to discuss the recent events and how the company plans to proceed into the future.
This video features Niel Robertson, CEO, Trada; Ben Wright, VP of Service Delivery and Marketplace, Trada, and Matt Johnston, CMO, uTest. The panel will focus on topics such as: reducing churn,...
While Apphance has been a commercial tool for over a year now, uTest is making one dramatic change to the software right out of the gate: It’s giving it away for free until the end of the year....
document Distributed Knowledge
IAFS is a global resource for executives seeking to improve their companies’ financial performances with better intangible asset management. The presentation will take place this...
Cloud Labor, Crowd Creativity, Crowdfunding
In just over a week from now, approximately six hundred people will be on their way to Mission Bay, San Francisco to attend CrowdConf2011. Amongst the hundreds of attendees will be a formidable line up of speakers, representing many of the crowdsourcing industry's best known companies, business executives and thought leaders.
Last year's inaugural event was memorialized for the team behind Crowdsourcing.org as both the first significant event dedicated to the subject of crowdsourcing as well as the day we launched the site. Following last year’s success, CrowdConf2011 has been meticulously orchestrated to provide a platform for many of the leading figures within the crowdsourcing movement and to provide the broadest possible coverage of the application of crowdsourcing within social and commercial enterprises as well as the public sector.
video Distributed Knowledge
A panel discussion at CrowdConf2011
Martin Gilles (The Economist) talking to Sharon Chiarella (MTurk), Niel Robertson (Crowdsortium), Matt Johnston (uTest) and Matt Fisher (LiveOps)
Investors have continued to pour money into crowdsourcing platform uTest, which has grown at a remarkable clip in its first four years, but where does it grow from here?
Father of Crowdsourcing Jeff Howe & Panel of Leading Crowdsourcing Companies to Discuss "Community Management: Evolving From Mobs To Crowds To Communities"
document Cloud Labor
uTest made the Inc. 500 list as the 16th fastest growing private company in the U.S. Beyond the numbers, earning a spot atop this list is a validation of their crazy idea that web & mobile...
article Cloud Labor, Open Innovation
The beauty of crowdsourcing is that, in this economy, no one would think it’s possible. Individuals can actually take their future into their own hands, without worrying about the next round of...