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Search results for: Milan

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Unhate Campaign - Guerrilla actions: Milan, Duomo, November 16th
video 

According to Niall Harbison, "What is clear from the start is that Benetton wanted this campaign to straddle as many mediums as possible and a series of real world stunts like this one in...

Harshida PatelNov 17, 2011 12:44 am GMT1037 views
10
Unhate Campaign - Guerrilla actions: Milan, Duomo, November 16th
Heineken Crowdsources Its “Nightclub Of The Future”
document Crowd Creativity

This gets their “genius marketing” designation for two reasons. First, Heineken has tried to appeal to the Milan crowd by highlighting what they know: design. Like it or not, it speaks directly to...

Claire MackayApr 19, 2012 06:34 am GMT1471 views
10
Heineken Crowdsources Its “Nightclub Of The Future”
Milan Design Week - Heineken Open Design Explorations Edition 1: The Club
video Crowd Creativity

Discover the Heineken concept club: The result of a year-long journey of 19 up and coming designers from 4 continents that co-created a visionary Heineken pop-up club, launched on April 17th during...

Harshida PatelMay 09, 2012 01:56 pm GMT1724 views
10
Milan Design Week - Heineken Open Design Explorations Edition 1: The Club
Heineken Leads the Way for Global Brands in Crowdsourcing
Crowd Creativity, Open Innovation, Tools

Recently, I spoke with Mark van Iterson, head of global design at Heineken, about the company's "Remix our Future" contest to crowdsource a design for a new Heineken bottle for the anniversarry, as well as its co-created concept club that debuted at Design Week in Milan and the company's dedication to crowdsourcing in general.

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Eric MackJan 24, 2013 01:16 pm GMT9004 views
10
Heineken Pours Out Brand Initiatives As It Sets Bottle-Design Judging for Milan
article Crowd Creativity

Heineken marketing and design types are huddling these days to prepare for the final phase of this year's annual Your Future Bottle Design Challenge. A team of brand people and design experts...

Claire MackayMar 30, 2013 03:04 am GMT2099 views
10
Heineken Pours Out Brand Initiatives As It Sets Bottle-Design Judging for Milan
Heineken Launches Innovative New Global Design Project
document Distributed Knowledge, Open Innovation

‘Open Design Explorations Edition 1: The Club’ is the first project in a strategic, new design initiative that will extend Heineken’s commitment to innovation by going beyond the design of beer...

Fritz SchaeferAug 18, 2011 01:32 am GMT2233 views
00
Heineken Launches Innovative New Global Design Project
Heineken Open Design Invite
video Crowd Creativity, Open Innovation

Are you an up-and-coming designer with a unique vision for the nightclub of the future? Heineken invites you to co-create a concept nightclub that will be unveiled to the world during Milan Design...

Fritz SchaeferAug 18, 2011 06:14 am GMT2531 views
10
Heineken Open Design Invite
[im]possible living, [flash] flash mob, Milan Design Week 2011
video Crowd Creativity, Distributed Knowledge

Founders' Daniela Galvani and Andrea Sesta talks about their site, [Im]possible Living. [Im]possible living is a crowdsourcing web site that is building the biggest worldwide database of...

Adam FrazerJan 16, 2012 10:10 pm GMT1712 views
10
[im]possible living, [flash] flash mob, Milan Design Week 2011
HEINEKEN HOLDING : Design Talents invited by Heineken® to envision a concept nightclub Result to be unveiled at Milan Design Week 2012
document 

Heineken sees this project as the first of several exploratory design initiatives, and will continue to inspire ongoing creative thinking on the topic of the future of club design. Guests,...

Sebastian BlancaFeb 26, 2012 02:21 pm GMT2342 views
10
HEINEKEN HOLDING : Design Talents invited by Heineken® to envision a concept nightclub Result to be unveiled at Milan Design Week 2012
Crowd composition?
question Distributed Knowledge, Tools

I'm doing a thesis on crowdsourcing at Università Bocconi, Milan. The subject is the strategy for making sure that the participants of the crowd are different enough. Besides Amazon...

Elena GiustiApr 21, 2011 02:01 pm GMT2762 views
18
Crowd composition?
Take Part. Make Art! Marimekko Celebrates their 60 Years with a DIY Book and Crowd-sourced Exhibit in Milan
document 

Inviting more than 34,000 Facebook fans to be part of the collective global project, the task was to show what they could do with Marimekko fabrics. The most interesting ideas were published on the...

Tonya Van Dijk Apr 23, 2011 01:53 pm GMT4034 views
00
Take Part. Make Art! Marimekko Celebrates their 60 Years with a DIY Book and Crowd-sourced Exhibit in Milan
Design A Nightclub For Heineken
document Crowd Creativity, Distributed Knowledge, Open Innovation

The 20 designers who most impress the judges will then ‘embark on a creative journey with Heineken.’ Working in groups, alongside industry experts, these finalists will tour nightclubs in their...

Fritz SchaeferAug 05, 2011 11:58 am GMT2481 views
00
Design A Nightclub For Heineken
Diversity in profiles of crowdworkers really generates value?
question Cloud Labor, Tools

I am a Msc student in Economy at Bocconi University, Milan Italy currently doing a thesis on crowdsourcing. I would like to now if SPEAKING ABOUT MICROTASKS does the demografic diversity of the...

Elena GiustiAug 24, 2011 01:45 pm GMT5054 views
10
Diversity in profiles of crowdworkers really generates value?
Acabiz
site Cloud Labor / Expert-tasks

Acabiz is a crowdsourcing platform, which allows academics (PhD and above) to provide direct consultancy services to companies. For companies (SMEs, large corporations, NGOs), Acabiz is a way to...

Acabiz TeamOct 03, 2011 08:44 pm GMT6246 views
10
Acabiz
Acabiz: Knowledge From its Very Source

Since my childhood, I have always been fascinated with the idea of finding a hidden treasure. As a kid, I furiously dug into my grandma’s and uncle’s gardens looking for shiny stuff — without much luck, I must admit.

But times have changed and grandma’s garden is no longer the place to look for for treasures. In fact, nowadays, it is very hard to get your hands on valuable items — not because they are scarce or too expensive but, quite literally, because they are not tangible. I am talking about knowledge and know-how. Knowledge is what makes business go around, tells you where to build, how to manufacture, where to buy, what to sell and how to sell it. To have the right information at the right time is a key success factor in business, and knowledge is certainly the new gold of the 21st century.


But are there “central banks” which hold the new gold and slowly release it into the market to ensure continued economic growth? Yes, and perhaps strangely enough, there are universities and research institutes, or in other words, the world of academia: professors, researchers, Postdocs, PhDs. Away from the vagaries of everyday business life, academics dedicate themselves to researching and understanding topics down to the finest level of detail. Their knowledge is unmatched. They may not look at all the business implications of their research, but they certainly are the Knowledge Holders of the 21st century.

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Crowdsourcing.orgOct 08, 2011 10:19 pm GMT3347 views
00
Processes Of Innovation
document Open Innovation

They know in fact that the injection of an additional quantity of power and capital is necessary for (even technologically complete) knowledge to be transformed into the production of innovative...

Samuel BennettNov 15, 2011 12:02 pm GMT1382 views
00
Processes Of Innovation
Seconds Of Beauty - 1st round compilation
video Crowd Creativity

The subject can be anything you consider as beautiful: a smile, a child's face, a flower, a piece of the world around you, as long as the video lasts only one second. Capture your second...

Samuel BennettNov 29, 2011 05:02 am GMT1563 views
00
Seconds Of Beauty - 1st round compilation
Veuve Clicquot Launches Instagram-like Crowd-sourced Platform Site
document 

Some of the key features of Veuve Clicquot's "Wish You Were Here" include: The Infinite Wall: Which showcases submissions, and allows visitors to interact through liking, sharing...

Jayne AnnDec 23, 2011 11:49 pm GMT1402 views
10
Veuve Clicquot Launches Instagram-like Crowd-sourced Platform Site
App creation platform taps the power of the crowds
document Crowdfunding, Tools

To begin using SellAnApp's service, anyone with an idea for a new app can upload design sketches, doodles,descriptions and stories to convey their idea to others.App lovers and experts can...

Pablo BracciniDec 31, 2011 02:40 pm GMT1951 views
10
App creation platform taps the power of the crowds
Travel in 2012 — Hot destinations and trends for the new year
document 

But never mind crowd-sourcing from websites where phoney reviews and picky consumers make it hard to figure out the real deal. Instead, travellers are friend-sourcing, with sites like Trippy.com...

Samuel BennettJan 02, 2012 11:32 pm GMT1696 views
00
Travel in 2012 — Hot destinations and trends for the new year
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