Acabiz: Knowledge From its Very Source

Since my childhood, I have always been fascinated with the idea of finding a hidden treasure. As a kid, I furiously dug into my grandma’s and uncle’s gardens looking for shiny stuff — without much luck, I must admit.

But times have changed and grandma’s garden is no longer the place to look for for treasures. In fact, nowadays, it is very hard to get your hands on valuable items — not because they are scarce or too expensive but, quite literally, because they are not tangible. I am talking about knowledge and know-how. Knowledge is what makes business go around, tells you where to build, how to manufacture, where to buy, what to sell and how to sell it. To have the right information at the right time is a key success factor in business, and knowledge is certainly the new gold of the 21st century.

But are there “central banks” which hold the new gold and slowly release it into the market to ensure continued economic growth? Yes, and perhaps strangely enough, there are universities and research institutes, or in other words, the world of academia: professors, researchers, Postdocs, PhDs. Away from the vagaries of everyday business life, academics dedicate themselves to researching and understanding topics down to the finest level of detail. Their knowledge is unmatched. They may not look at all the business implications of their research, but they certainly are the Knowledge Holders of the 21st century.

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