Nike 6.0 iD Nation
site Crowd Creativity / DesignNike 6.0 iD Nation allows users to customize and create their personalized designs and share them with others within the Nike community.
Luis Enrique MoralesJan 24, 2011 02:52 pm GMT1568 views
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Nike 6.0 iD Nation allows users to customize and create their personalized designs and share them with others within the Nike community.
With Nike 6.0's iD Nation, users are able to take their personalized designs and share them within a Nike-specific community that targets creative, authentic and enthusiastic fans from around...
Nike's ‘Make It Count’ campaign urges the public to share personal pledges on Twitter via the hashtag #makeitcount. The campaign stars a number of the UK’s top athletes making personal...
Rafael Nadal's official sponsor, Nike, took to the internet to celebrate this great acheivement. On the Nike Tennis Facebook page, fans were encouraged to leave messages of support. Each fan...
Watch the video to see what iDNation is all about and check out how fun it is to customize, create and make some fans!
The learning curve is still turning and winding for Nike, but the company has made progress. During last year’s World Cup in South Africa, Nike made waves among football players and fans for its...
On the Nike Tennis Facebook page, fans were encouraged to leave messages of support. Each fan had their name written on paintballs which were then shot to create a giant painting of Rafael Nadal...
The most well known examples of gamification can be seen in Foursquare and Nike+ although the application has now extended way beyond the big brands and is being adopted in a variety of forms. The...
Mr. Scott Wilson also is getting buzz for his approach to funding. For his plastic watchbands, he raised nearly $1 million in 30 days via Kickstarter.com in 2010, the first time early-adopter...
U-Boutique has developed a highly popular and unique web site, which offers an online platform that connects consumers seeking to buy and support boutique products, including customized,...
Sense worldwide use specialist research skills and creative abilities to frame business challenges, spot innovation opportunities, articulate consumer insight and develop robust strategic...
Eyeka leads in consumer engagement in such a way that it allows brands and agencies to leverage the Eyeka community through: - communications (engaging their consumers and turning them into...
Africa Unsigned , founded by Pim Betist, is a crowdfunding platform that aids local artists by taking on the challenge of music production and promotion. This is achieved once the targeted budget is reached through the small amounts of monies that are given by fans and supporters via the website’s platform. Betist previously founded Sellaband, a popular creative crowdfunding site that was the first to adopt a crowdfunding model to assist budding musicians.
With the ease of online conversation today, the crowd makes it much easier for customers to have a voice in brand-building. The downside is that brands run a greater risk of backlash when they...
Crowdsourcing is becoming an integral part of how enterprises conduct their research, product development, execution and marketing. Over the past twenty years most companies have had at least one eye on making their processes more efficient.
We shouldn't get so caught up in the buzz around crowdsourcing that we overlook how to talk about it as a process that needs refining. So how do we go about making crowdsourcing more efficient, more productive or just plain better?
There is a way to do this – more than one way, no doubt.
First, we need to think of the parameters.
Zooppa is the world's leading source of user-generated advertising. With a creative community of over 125,000 members, Zooppa has worked with global brands like Samsung, AT&T, Nike and...
In the good old days, if you wanted a logo designing, you would go to a reputable marketing or design agency, and you would be quoted for a new logo created by an experienced designer. You could...
People are looking for more than just “stuff”, and crowdsourcing can help. Crowdsourcing allows you to go straight to the source to find out what your customers are looking for from your company....
Gamification usually works by layering game-like rewards over existing sites and concepts. You take something people are already intrinsically interested in and use gaming to give the service an...
They loved this idea for utilizing digital, mobile technology as a tool and platform to allow anyone to create their own music using sound samples — and for demonstrating that Tokyo is again alive,...
Founded in 2010, the industry website, Crowdsourcing.org, is a neutral organization dedicated solely to crowdsourcing and crowdfunding. As one of the most influential and credible authorities in the crowdsourcing space, Crowdsourcing.org is recognized worldwide for its intellectual capital, crowdsourcing and crowdfunding practice expertise and unbiased thought leadership.
