Chevrolet invite the crowd to "get its kicks" 100 years early

After two prior successful campaigns, firstly calling on the crowd to create a 55-second film that illustrates the meaning of “Chevy Runs Deep” and following that up with a campaign called “gets its kicks" where people were asked to write a script for an iconic 30 second film which captures the unique spirit of the original Route 66 and Chevrolet, Chevy have once more turned to MOFILM to produce filmic stories that captures the next 100 years of Chevy spirit -- 2011 marks the 100th anniversary of Chevrolet. MOFILM is a global community of filmmakers that worki with leading global brands. “We want filmic stories that capture the shared moments of life and the role a brand like Chevrolet could play over the next 100 years”, explained the briefing.

Chevrolet and MOFILM continue to develop their relationship working together with worldwide producers to redeem the values ​​of a brand which is closely linked with American history and one that has had a huge cultural impact globally -- After all how many other brands have been mentioned in over 700 songs? Chevrolet was founded in Detroit, in November 1911, by racer Louis Chevrolet and General Motors founder William C. “Billy” Durant, who developed cars that quickly earned reputations for performance, durability and value.

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