Last month Forbes named salesforce.com as the “World’s Most Innovative Company”. It would be an underwhelming expression to describe this as simply impressive. With an enterprise value of $20.7B and valuation of the last five-year metrics of an average of 39.5% revenue growth and 78.7% net income growth, salesforce.com tops Amazon at number two with comparative metrics of $92.7B, 32% and 37.6% respectively. So how is it that salesforce.com can top companies like Apple, standing at number five, whose innovations have fundamentally changed the paradigm regarding the way we buy and listen to music, watch movies and interact with our friends, colleagues and contacts within our social networks?
The answer lies in the fact that while Apple has transformed aspects of our day-to-day lives, salesforce.com has transformed the way we do business, being instrumental in moving firms to the Cloud and for fundamentally changing the way we buy and run our systems and infrastructure.
What’s even more remarkable however is the fact that both salesforce.com and Amazon didn’t initially target large customers. They established a solid base of customers by winning over high numbers of small customers and, once their base was consolidated, they moved into the large enterprise space.