Tongal
site Crowd Creativity / Audio/VideoFocused on video advertising, music video, instructional video and brand integrated short films, Tongal is a site which crowd sources video content through contests.
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Focused on video advertising, music video, instructional video and brand integrated short films, Tongal is a site which crowd sources video content through contests.
Using Tongal, brands and organizations can create a campaign calling for video ideas from the public. The winning idea usually has prize money attached to it. The company assigns judges who vote...
At Tongal.com, typical projects range from $15,000 to $20,000. The process works much like a contest, except the money is divided among the top-ranking contributors to each project.
Tongal CEO James DeJulio believes that there are fresh ideas out there as billions of people are connected through the Internet. That is why, he sees no sense on going back to the same people all...
Tongal’s video clearly explains how the crowd is leveraged to select and refine ideas. Watch this video to learn more of how you can share your ideas and creativity!
What would you say to the human race in 2117? Tongal, the crowdsourced video competition website, wants to know. The site has partnered with NASA to create the, “2012 Venus Transit Video Time...
“With the capital infusion, we will accelerate our sales and marketing to serve more brands,” says Rob Salvatore, crowdsourcing site-Tongal CEO. “We also will build more community tools to ensure...
Tongal is using a two stage process for soliciting ideas. The first concept stage that started yesterday invited 250 word descriptions of a video project. Tongal users will then select one of...
“Expert” opinion is highly sought after but, in the nascent industry of crowdsourcing, the bias of experience lies with the crowdsourcing platform owners and their teams and maybe the odd crowdsourcing consultancy. Credible “buy-side” views from the users’ of crowdsourcing are appreciated for their candor and objectivity.
In this post, the first of a two-part article, Crowdsourcing.org interviews Tom Masterman of Dialogue Earth about their decision to experiment with the crowdsourcing of educational science videos. In part 1 of this post, Masterman talks about the issues associated with the decision on whether or not to crowdsource a video project around the issues of control, quality, cost and time to set-up.
In the first part of Crowdsourcing.org's interview with Dialogue Earth's Tom Masterman, we discussed issues related to the often-difficult decision whether or not to crowdsource the creation of video content. Part two of our interview focuses on considerations needed once the decision is made to move forward on a crowdsourcing project.
In this piece, Masterman answers Crowdsourcing.org’s questions on the issues of time to execute, project phases, and worker incentives and managing the interaction with the creative crowd.
We have long been bothered by the fact that many people spend many hours on content for which they are not compensated—and which sadly never helps to further the goals of the sponsor. Instead, we would like to figure out how to repeatedly get a few creators interested in a specific video task and provide them the feedback along the way that would help them to maximize their payoff.
One of the panelists pointed out that brands don't actually care if the end results are crowdsourced. What they really care about are the results. Moderated by Mike Martoccia from Top...
Moderated by Mike Martoccia from Top Coder, this panel discussion involved the following panelists: (from Left to the Right) Peter LaMotte from GeniusRocket Matt Mickiewicz from 99designs...
When Jeff Howe coined the term crowdsourcing back in 2006, he defined it as »the act of a company or institution taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people in the form of an open call » (this definition is still on Wikipedia). Today, other buzzwords like co-creation and open innovation flood the marketing and innovation blogs. To know what’s happening with crowdsourcing, let’s just take a look at how the platforms based on crowdsourcing principles evolve. Let’s take a look at different types of platforms using crowdsourcing principles : virtual ad agencies, creativity platforms and (still) the crowd-sourcers.
VIRTUAL AD AGENCIES
I recently found an interesting blog post about discussing well-known crowdsourcing websites. Peter La Motte, president of GeniusRocket, describes how his websites’ model is not an open crowdsouring platform anymore, but rather « an agency powered by the crowd «. This means that ideas and storyboards are crowdsourced, but they only go into production when the client has given feedback and approves the project. This is the main difference with open platforms like Poptent or eYeka, who are open platforms for various creative people who can choose which projects they want to participate in. Other virtual ad agencies include Victors&Spoils, founded by John Winsor (a review of his book Flipped here), and Tongal. I like Tongal’s video because it explains how the crowd is leveraged to select and refine ideas:
A spectacular stop motion recreation of the light cycle scene from Tron, featuring Tron Guy a.k.a Jay Maynard produced for Duck Tape on Tongal.com (http://www.tongal.com) as part of the...
As recent examples make clear, crowdsourcing is moving away from its early all-or-nothing approach. Firms are more willing to test the waters when there is less riding on the outcome.
There will be 10 winning ideas, and they will be used to generate the McBites videos. “Try not to think of the idea you are working off as a script, but rather, a central thesis that you should...
ScoreAscore is like the music version of Tongal, where companies ask users to create a video idea. Complaints about sites that crowdsource talent are numerous, including that they deprive trained...
Dunder Mifflin - yes, it's a real brand - is creating a Super Bowl ad to air in Scranton, Pennsylvania, and it's turning to the crowd for help. The grand prize winner will take home $15,000 for their efforts.
The spot, created through a crowdsourcing competition overseen by a company named Tongal, spoofed the idea of office workers using office supplies to wage workplace fights. The commercial cost less...
Founded in 2010, the industry website, Crowdsourcing.org, is a neutral organization dedicated solely to crowdsourcing and crowdfunding. As one of the most influential and credible authorities in the crowdsourcing space, Crowdsourcing.org is recognized worldwide for its intellectual capital, crowdsourcing and crowdfunding practice expertise and unbiased thought leadership.
