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document Distributed Knowledge, Open Innovation
UNIQLO show how Facebook fanpages can be more successful than traditional brand pages at driving positive consumer engagement about the brand, products and stores. However, half of consumers...
document Distributed KnowledgeResults from “Q3 2011 Benefits and Limits of a Social Media Fanbase” show that brands with an established fan base and brand image tend to get better results from social media crowdsourcing.
document Distributed Knowledge, Open Innovation
The social media crowdsourcing campaign from casual dingin firm Nando’s was less successful. US comedian and beat-boxer, Reggie Watts, featured in the campaign launch ad, creating a series of...