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Search results for: UNIQLO

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UNIQLO “by fans for fans” approach to Facebook engagement demonstrates how to crowdsource brand love
document Distributed Knowledge, Open Innovation

UNIQLO show how Facebook fanpages can be more successful than traditional brand pages at driving positive consumer engagement about the brand, products and stores. However, half of consumers...

Fritz SchaeferOct 01, 2011 03:35 pm GMT1641 views
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UNIQLO “by fans for fans” approach to Facebook engagement demonstrates how to crowdsource brand love
SocNet Crowdsourcing Has Mixed Results
document Distributed Knowledge

Results from “Q3 2011 Benefits and Limits of a Social Media Fanbase” show that brands with an established fan base and brand image tend to get better results from social media crowdsourcing.

Harshida PatelOct 13, 2011 10:24 am GMT794 views
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SocNet Crowdsourcing Has Mixed Results
Crowdsourcing via social media can backfire on brands
document Distributed Knowledge, Open Innovation

The social media crowdsourcing campaign from casual dingin firm Nando’s was less successful. US comedian and beat-boxer, Reggie Watts, featured in the campaign launch ad, creating a series of...

Tonya Van Dijk Oct 16, 2011 03:23 pm GMT1950 views
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Crowdsourcing via social media can backfire on brands
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