Crowdfunding
This is the second part of my three-part series exploring some of the aspects entrepreneurs need to consider when designing a crowdfunding platform. The context for my posts has been a close look at the French crowdfunding market place and in-depth interviews with ten owners of French crowdfunding platforms. In my first post I presented a few factors that I felt made it more difficult for French crowdfunding platforms to achieve the same levels of explosive growth that are being experienced by crowdfunding platforms in the US. In this article I take a closer look at the different models that are being tested in the French market. I conducted interviews with ten owners of French crowdfunding platforms. Specifically, I spoke with: Smiti Arbia of carnetdemode.com, Nicolas Bailly of touscoprod, Alexandre Boucherot of Ulule, Hortense Garand of babeldoor.com, Michael Goldman of MyMajorCompany, Nicolas Guillaume of Friendsclear, Angel Ramos of revenonsalamusique.com, Vincent Ricordeau of KissKissBankBank, and Yannick Robert of Mywittygames.com.
At first glance, looking through the initiatives listed on the different crowdfunding websites, it’s easy to draw the conclusion that all crowdfunding ventures are the same; projects, causes or entrepreneurial ventures that are looking for funding. However, upon closer look, a number of characteristics that uniquely identify the different types of crowdfunding initiatives become apparent. Setting aside the different areas of focus for their mission (such as initiatives related to: music, movies, shows, fashion, books, journalism, horse racing, etc.), there is a recognizable set of goals that people raising capital through crowdfunding platforms are trying to achieve.
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