Crowdsourcing Use Case Framework

Rapid growth of the Crowdsourcing market leads to continuous emergence of new use cases.  In order to create the most complete inventory of Crowdsourcing use cases, the massolution team conducted an extensive review of the publicly available information on Crowdsourcing transactions, announcements and industry news. In addition, we interviewed a number of leading Crowdsourcing providers and analyzed the information available on our industry website crowdsourcing.org, reviewing more than 2,500 content items (articles, blogs, documents) published over the last two years. 

On crowdsourcing.org alone we reviewed over 2,500 references to the use of crowdsourcing (individual content items) and identified of these, 435 provided relevant examples of enterprise crowdsourcing, which we then classified using massolution’s proprietary Use Case categorization framework. The subsequent analysis of these content items produced information on the crowdsourcing efforts of 83 enterprises from 13 industries in addition to multiple government clients. In additional to specific references to enterprises, a large number of items also described, in general terms, other offerings of Crowdsourcing service providers, targeted at the enterprise market, that were not specifically attributed to named enterprises. 

In total, we identified 65 specific Use Cases (i.e., discreet applications) of Crowdsourcing being performed today within enterprises, which we then organized under four categories:

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CrowdConf2011: Enterprise Use Case Framework

Many of you will recognize Crowdsourcing.org’s “Crowdsourcing Industry Landscape” infographic — we published our updated November 2011 release a couple of days ago. This is the third generation of our taxonomy, which we first launched at CrowdConf2010. (More details on our revised industry taxonomy are available here.)

This taxonomy is broad, covering the primary categories where crowdsourcing can be applied from a high, distant perspective. For the last six months, however, we have undertaken detailed research initiatives with a number of leading crowdsourcing providers as well performing our own research where we looked at over 2,500 crowdsourcing use cases. This has resulted in the development of our Enterprise Use Case Framework.

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A Social Forecasting Case Study

Crowdworx was kind enough to write up a case study for us looking at how one of its clients, Henkel, utilized social forecasting to improve predicting the demand for its wide array of products sold in Europe.

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