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Search results for: ad agency

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Validation for the World’s First Creative Ad Agency Built on Crowdsourcing Principles
document Crowd Creativity

Havas, a leading advertising holding group, sees enormous potential in a new model for advertising agencies. They have announced acquisition of Victors & Spoils, the world’s first creative...

Rebecca GutierrezApr 29, 2012 11:25 pm GMT1333 views
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Validation for the World’s First Creative Ad Agency Built on Crowdsourcing Principles
In Israel, ad agency uses Diablo III game to find its next programmer
document Crowd Creativity

Yossi Lubaton is not only CEO of BBR Saatchi & Saatchi IL but also a Level 60 Barbarian in Diablo III.As part of the agency’s recruiting effort,Lubaton will wait for interested candidates to...

Sebastian BlancaJul 06, 2012 01:50 am GMT731 views
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In Israel, ad agency uses Diablo III game to find its next programmer
How Ad Agencies Can Make the Shift to Open Innovation
article Open Innovation

Some ad agencies are adapting open innovation fairly well. Take Doritos, a Frito-Lay brand. They increased the innovation pipeline (the next important shift) by inviting thousands of fans to...

Adam FrazerMar 22, 2013 03:31 am GMT2284 views
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How Ad Agencies Can Make the Shift to Open Innovation
Commercials: Crowd-Sourcing Ads Such as 'Hands Off My Doritos' Threaten Advertising Agencies
document Crowd Creativity, Distributed Knowledge

Many big companies are adopting crowdsourcing when it come in creating advertisements for their products. This could threaten the traditional ad-agencies. This article provides some great examples.

Crowdsourcing.orgAug 26, 2010 05:53 pm GMT8750 views
10
Commercials: Crowd-Sourcing Ads Such as 'Hands Off My Doritos' Threaten Advertising Agencies
Harley - Davidson CMO: Crowdsourcing Ads to Engage a New Audience
document Crowd Creativity

With 3,881 views since it's first online publication, Melanie's blog has clearly pointed out Harley-Davidson's decision to crowdsource their ads is something extraordinary. A thumbs...

Tim SatterthwaiteDec 18, 2010 04:50 pm GMT6191 views
10
Harley - Davidson CMO: Crowdsourcing Ads to Engage a New Audience
Peperami to Launch Crowdsourced Ad
document Crowd Creativity, Distributed Knowledge

Unilever aired the fruits of a bold strategy that saw almost 1,200 entries submitted in a crowdsourcing competition. It was said that the ad cost 60% to 70% less than using a traditional ad agency,...

Marco TorquatiApr 19, 2011 09:15 am GMT1908 views
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Peperami to Launch Crowdsourced Ad
ImageBrief Uses Crowdsourcing to Connect Ad Agencies with Fast Growing Network of Global Photographers
document Crowd Creativity

Photographers joining the ImageBrief marketplace receive briefs from image buyers for review and response. If they win the brief, the photographer receives 70% of the total license fee offered by...

Luis Enrique MoralesAug 02, 2011 07:45 pm GMT2342 views
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ImageBrief Uses Crowdsourcing to Connect Ad Agencies with Fast Growing Network of Global Photographers
Agencies Still Matter To Online Video: Five Reasons Why
blog Crowd Creativity

Here are five reasons why ad agencies are critically important: Objectivity Big-picture thinking Discipline Creativity Experience

Benjamin FosselAug 28, 2011 12:27 am GMT1143 views
40
Agencies Still Matter To Online Video: Five Reasons Why
An Ad Agency Crowdsources Its Own Employees’ Morale
article Crowd Creativity

Kirshenbaum Bond Senecal held its first crowdsourcing competition in October 2009 as part of an effort to cultivate what executives like to call an “invention culture.” Three months later, a...

Rebecca GutierrezSep 07, 2012 05:33 am GMT2091 views
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An Ad Agency Crowdsources Its Own Employees’ Morale
Eyeka raises $3 million for crowd-sourcing ad campaigns
document Crowd Creativity, Distributed Knowledge

Essentially speaking Eyeka is a platform for crowd-sourcing ad campaigns for ad agencies and brands.

Crowdsourcing.orgSep 30, 2010 07:49 pm GMT1709 views
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Eyeka raises $3 million for crowd-sourcing ad campaigns
Is Crowdsourcing a Threat to Ad Agencies?
blog Crowd Creativity, Distributed Knowledge, Open Innovation

Much more insight on their thoughts, process and back ground.

Matthew KellyNov 26, 2010 05:48 am GMT8462 views
12
Is Crowdsourcing a Threat to Ad Agencies?
Chevrolet To Air Crowdsourced Ads At 2012 Super Bowl
document Crowd Creativity

Chevrolet has already conducted such a competition with MoFilm in US and Europe and has come out with eight crowdsourced ads. ‘Chevy Runs Deep’ one of their most famous ad campaigns was showcased...

Harshida PatelNov 18, 2011 01:29 am GMT2324 views
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Chevrolet To Air Crowdsourced Ads At 2012 Super Bowl
Reed asks public to pick new TV ad
document Distributed Knowledge

Martin Warnes,managing director of reed.co.uk, commented:"We've been increasingly involved in supporting and promoting short film during the last couple of years with our own annual...

Benjamin FosselDec 12, 2011 12:50 am GMT1541 views
10
Reed asks public to pick new TV ad
Southern Comfort Takes a Swig of Crowdsourced Video for Latest Ad Campaign
document Crowd Creativity

Southern Comfort enlisted the services of Poptent, a crowd-source video solutions company, in coming up with their new approach. Brown-Forman, SoCo's parent company, took their longtime...

Sebastian BlancaJun 12, 2012 04:22 am GMT1046 views
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Southern Comfort Takes a Swig of Crowdsourced Video for Latest Ad Campaign
Kiss goodbye to traditional agencies: blur Group gazes into the Crowd for 2011
document Distributed Knowledge

Based on these predictions and of the current creative crowdsourcing scenario, it's clear that the creativity of the crowd will surely be given more priority.

Vince CooperDec 23, 2010 05:09 am GMT1639 views
20
Kiss goodbye to traditional agencies: blur Group gazes into the Crowd for 2011
'What Makes or Breaks a Successful Pay-per-Click (PPC) Ad Campaign?'
document Distributed Knowledge, Open Innovation

Leveraging the power of crowdsourcing, within their allotted two-minute time slot each PPC expert shares their best tips for achieving online advertising success and avoiding failure. Advice is...

Archenette EvangelioMay 18, 2011 01:31 am GMT1741 views
10
'What Makes or Breaks a Successful Pay-per-Click (PPC) Ad Campaign?'
Crowdsourcing 2.0 is good for you, your brand and agencies
document Crowd Creativity, Distributed Knowledge, Open Innovation

The new Crowdsourcing is disrupting the traditional ad world, but its doing the right thing for both creatives and businesses.

Pablo BracciniJun 17, 2011 08:08 pm GMT2973 views
10
Crowdsourcing 2.0 is good for you, your brand and agencies
Marin Software and BoostCTR Partner for Scalable Ad Copy Optimization
document Crowd Creativity

“Marin Software’s innovative ad management platform combined with BoostCTR’s expert ad copy optimization services prove to be invaluable to our marketing efforts, delivering significant gains in...

Harshida PatelDec 07, 2011 01:11 am GMT1176 views
40
Marin Software and BoostCTR Partner for Scalable Ad Copy Optimization
Viral Video Charts: Top Creative Agencies 2011
document Crowd Creativity

Wieden & Kennedy, Portland, Ore., obviously went for the first. The perennial appeal of Old Spice has given that shop the top spot among creative agencies. Deutsch, L.A., which came in second,...

Jason RobbinsDec 30, 2011 03:30 am GMT1713 views
10
Viral Video Charts: Top Creative Agencies 2011
Will Madison Avenue Become the La Brea Tar Pits of the Ad Industry?
document Distributed Knowledge

This radical wave that's sweeping over the industry has only just begun. Like any tidal wave of change, the more nimble, forward thinking agencies and holding companies will thrive and the...

Harshida PatelJan 12, 2012 11:15 pm GMT624 views
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Will Madison Avenue Become the La Brea Tar Pits of the Ad Industry?
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