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Search results for: ad agency

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Validation for the World’s First Creative Ad Agency Built on Crowdsourcing Principles
document Crowd Creativity

Havas, a leading advertising holding group, sees enormous potential in a new model for advertising agencies. They have announced acquisition of Victors & Spoils, the world’s first creative...

Rebecca GutierrezApr 29, 2012 11:25 pm GMT1454 views
00
Validation for the World’s First Creative Ad Agency Built on Crowdsourcing Principles
In Israel, ad agency uses Diablo III game to find its next programmer
document Crowd Creativity

Yossi Lubaton is not only CEO of BBR Saatchi & Saatchi IL but also a Level 60 Barbarian in Diablo III.As part of the agency’s recruiting effort,Lubaton will wait for interested candidates to...

Sebastian BlancaJul 06, 2012 01:50 am GMT849 views
40
In Israel, ad agency uses Diablo III game to find its next programmer
How Ad Agencies Can Make the Shift to Open Innovation
article Open Innovation

Some ad agencies are adapting open innovation fairly well. Take Doritos, a Frito-Lay brand. They increased the innovation pipeline (the next important shift) by inviting thousands of fans to...

Adam FrazerMar 22, 2013 03:31 am GMT2481 views
10
How Ad Agencies Can Make the Shift to Open Innovation
Harley - Davidson CMO: Crowdsourcing Ads to Engage a New Audience
document Crowd Creativity

With 3,881 views since it's first online publication, Melanie's blog has clearly pointed out Harley-Davidson's decision to crowdsource their ads is something extraordinary. A thumbs...

Tim SatterthwaiteDec 18, 2010 04:50 pm GMT7167 views
00
Harley - Davidson CMO: Crowdsourcing Ads to Engage a New Audience
Peperami to Launch Crowdsourced Ad
document Crowd Creativity, Distributed Knowledge

Unilever aired the fruits of a bold strategy that saw almost 1,200 entries submitted in a crowdsourcing competition. It was said that the ad cost 60% to 70% less than using a traditional ad agency,...

Marco TorquatiApr 19, 2011 09:15 am GMT2036 views
10
Peperami to Launch Crowdsourced Ad
Commercials: Crowd-Sourcing Ads Such as 'Hands Off My Doritos' Threaten Advertising Agencies
document 

Many big companies are adopting crowdsourcing when it come in creating advertisements for their products. This could threaten the traditional ad-agencies. This article provides some great examples.

Crowdsourcing.orgAug 26, 2010 05:53 pm GMT10308 views
10
Commercials: Crowd-Sourcing Ads Such as 'Hands Off My Doritos' Threaten Advertising Agencies
Eyeka raises $3 million for crowd-sourcing ad campaigns
document 

Essentially speaking Eyeka is a platform for crowd-sourcing ad campaigns for ad agencies and brands.

Crowdsourcing.orgSep 30, 2010 07:49 pm GMT2326 views
10
Eyeka raises $3 million for crowd-sourcing ad campaigns
Is Crowdsourcing a Threat to Ad Agencies?
blog Crowd Creativity, Distributed Knowledge, Open Innovation

Much more insight on their thoughts, process and back ground.

Matthew KellyNov 26, 2010 05:48 am GMT10228 views
02
Is Crowdsourcing a Threat to Ad Agencies?
ImageBrief Uses Crowdsourcing to Connect Ad Agencies with Fast Growing Network of Global Photographers
document 

Photographers joining the ImageBrief marketplace receive briefs from image buyers for review and response. If they win the brief, the photographer receives 70% of the total license fee offered by...

Luis Enrique MoralesAug 02, 2011 07:45 pm GMT2459 views
10
ImageBrief Uses Crowdsourcing to Connect Ad Agencies with Fast Growing Network of Global Photographers
Kiss goodbye to traditional agencies: blur Group gazes into the Crowd for 2011
document Distributed Knowledge

Based on these predictions and of the current creative crowdsourcing scenario, it's clear that the creativity of the crowd will surely be given more priority.

Vince CooperDec 23, 2010 05:09 am GMT2029 views
10
Kiss goodbye to traditional agencies: blur Group gazes into the Crowd for 2011
Crowdsourcing 2.0 is good for you, your brand and agencies
document 

The new Crowdsourcing is disrupting the traditional ad world, but its doing the right thing for both creatives and businesses.

Pablo BracciniJun 17, 2011 08:08 pm GMT3092 views
10
Crowdsourcing 2.0 is good for you, your brand and agencies
Agencies Still Matter To Online Video: Five Reasons Why
blog 

Here are five reasons why ad agencies are critically important: Objectivity Big-picture thinking Discipline Creativity Experience

Benjamin FosselAug 28, 2011 12:27 am GMT1203 views
40
Agencies Still Matter To Online Video: Five Reasons Why
Chevrolet To Air Crowdsourced Ads At 2012 Super Bowl
document 

Chevrolet has already conducted such a competition with MoFilm in US and Europe and has come out with eight crowdsourced ads. ‘Chevy Runs Deep’ one of their most famous ad campaigns was showcased...

Harshida PatelNov 18, 2011 01:29 am GMT2594 views
10
Chevrolet To Air Crowdsourced Ads At 2012 Super Bowl
Marin Software and BoostCTR Partner for Scalable Ad Copy Optimization
document Crowd Creativity

“Marin Software’s innovative ad management platform combined with BoostCTR’s expert ad copy optimization services prove to be invaluable to our marketing efforts, delivering significant gains in...

Harshida PatelDec 07, 2011 01:11 am GMT1341 views
10
Marin Software and BoostCTR Partner for Scalable Ad Copy Optimization
Reed asks public to pick new TV ad
document 

Martin Warnes,managing director of reed.co.uk, commented:"We've been increasingly involved in supporting and promoting short film during the last couple of years with our own annual...

Benjamin FosselDec 12, 2011 12:50 am GMT1689 views
10
Reed asks public to pick new TV ad
Volkswagen Interactive iPad Ad Asks Users To Help Park The Car [Video]
document Cloud Labor

It ran in the iPad version of Auto Esporte magazine and asks the user to touch the two targets on the screen and keep their fingers on them.

Jayne AnnJan 16, 2012 11:34 am GMT1654 views
00
Volkswagen Interactive iPad Ad Asks Users To Help Park The Car [Video]
Audiosocket Partners With MOFILM to Provide Music for the World's Leading Crowdsourcing Agency
document 

The MOFILM content partnership follows Audiosocket's introduction of its innovative new platform, MaaS™ (music as a service). Fundamentally built for easy, plug and play integration into third...

Samuel BennettApr 07, 2012 06:36 am GMT3101 views
10
Audiosocket Partners With MOFILM to Provide Music for the World's Leading Crowdsourcing Agency
Southern Comfort Takes a Swig of Crowdsourced Video for Latest Ad Campaign
document 

Southern Comfort enlisted the services of Poptent, a crowd-source video solutions company, in coming up with their new approach. Brown-Forman, SoCo's parent company, took their longtime...

Sebastian BlancaJun 12, 2012 04:22 am GMT1164 views
00
Southern Comfort Takes a Swig of Crowdsourced Video for Latest Ad Campaign
An Ad Agency Crowdsources Its Own Employees’ Morale
article 

Kirshenbaum Bond Senecal held its first crowdsourcing competition in October 2009 as part of an effort to cultivate what executives like to call an “invention culture.” Three months later, a...

Rebecca GutierrezSep 07, 2012 05:33 am GMT2189 views
00
An Ad Agency Crowdsources Its Own Employees’ Morale
[Webinar] Crowdsourcing? The agency creative no bulls' view (with Toru Fujii)
video Crowd Creativity

In this webinar, Toru Fujii, Senior Creative Director for ADK shares his honest views and experience with crowdsourcing. SOURCE: http://www.eyeka.net/resources/webinars#agency-creatives-view

Archenette EvangelioJun 21, 2013 06:07 am GMT1117 views
100
[Webinar] Crowdsourcing? The agency creative no bulls' view (with Toru Fujii)
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