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Search results for: ad campaigns

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About.me Wants You To Be The Face Of Its New Times Square Billboard Ad Campaign
document Crowd Creativity, Distributed Knowledge

About.me is about to embark on a huge ad blitz and is trying to find the faces of the campaign from existing and new users. New and existing About.me users will be asked to opt in to the contest...

Archenette EvangelioAug 25, 2011 02:04 am GMT1894 views
00
About.me Wants You To Be The Face Of Its New Times Square Billboard Ad Campaign
Eyeka raises $3 million for crowd-sourcing ad campaigns
document 

Essentially speaking Eyeka is a platform for crowd-sourcing ad campaigns for ad agencies and brands.

Crowdsourcing.orgSep 30, 2010 07:49 pm GMT2263 views
10
Eyeka raises $3 million for crowd-sourcing ad campaigns
Could a Free Ad Campaign Amplify Your Cause?
document 

Of course, neither advertising nor crowdfunding are right for every organization or campaign. For ads to be effective, you have know who you’re trying to reach and have clear and realistic goals...

Tonya Van Dijk Feb 29, 2012 10:00 pm GMT1725 views
10
Could a Free Ad Campaign Amplify Your Cause?
'What Makes or Breaks a Successful Pay-per-Click (PPC) Ad Campaign?'
document 

Leveraging the power of crowdsourcing, within their allotted two-minute time slot each PPC expert shares their best tips for achieving online advertising success and avoiding failure. Advice is...

Archenette EvangelioMay 18, 2011 01:31 am GMT1835 views
10
'What Makes or Breaks a Successful Pay-per-Click (PPC) Ad Campaign?'
HIV clinic and Stephen Fry crowdsource video campaign
document Crowd Creativity

The Community Campaign is encouraging talented creatives to enter a competition for the chance to launch a campaign that aims to reduce rates of HIV and increase education about sexual health....

Sebastian BlancaMay 11, 2012 01:40 pm GMT1515 views
100
HIV clinic and Stephen Fry crowdsource video campaign
35 Million Directors for the CTC’s ad campaign
article 

Despite the growing trend of user-generated content in campaigns, Greg Klassen says that the CTC was one of the first to incorporate amateur footage into its marketing. And while the novelty of...

April SchmidtSep 16, 2012 10:32 am GMT2087 views
10
35 Million Directors for the CTC’s ad campaign
Web Ad Killer AdBlock Launches Crowdfunding Initiative to Finance… an Internet Ad Campaign
article 

AdBlock has launched the Kickstarter/Indiegogo-style 30 day donation push to finance a promotional campaign that will use the very medium that it restricts: Web ads. “We’re going to use ads to...

Claire MackayAug 25, 2013 12:38 pm GMT909 views
10
Web Ad Killer AdBlock Launches Crowdfunding Initiative to Finance… an Internet Ad Campaign
Southern Comfort Takes a Swig of Crowdsourced Video for Latest Ad Campaign
document 

Southern Comfort enlisted the services of Poptent, a crowd-source video solutions company, in coming up with their new approach. Brown-Forman, SoCo's parent company, took their longtime...

Sebastian BlancaJun 12, 2012 04:22 am GMT1143 views
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Southern Comfort Takes a Swig of Crowdsourced Video for Latest Ad Campaign
Crowdsourcing’s eighth deadly sin! Don't mess with Pepsi's Super Bowl ad campaign!
Crowd Creativity, Distributed Knowledge

In our 5th December, 2010, article Crowdsourcing's Seven Deadly Sins, Carl provided a number of examples of where the results of crowdsourcing initiatives didn’t quite work out as hoped! Well, this time it's the Pepsi challenge! 

 

Pepsi’s plan to Crowdsource the ad campaign for this years Superbowl was likely to win the equivalent of a crowdsourcing Oscar for imagination, ingenuity and out-right customer acquisition. However, one of the entries has caused massive controversy of blasphademic proportions!

 

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Vince CooperJan 04, 2011 05:32 am GMT7476 views
11
Chevrolet To Air Crowdsourced Ads At 2012 Super Bowl
document 

Chevrolet has already conducted such a competition with MoFilm in US and Europe and has come out with eight crowdsourced ads. ‘Chevy Runs Deep’ one of their most famous ad campaigns was showcased...

Harshida PatelNov 18, 2011 01:29 am GMT2535 views
10
Chevrolet To Air Crowdsourced Ads At 2012 Super Bowl
Marin Software and BoostCTR Partner for Scalable Ad Copy Optimization
document Crowd Creativity

“Marin Software’s innovative ad management platform combined with BoostCTR’s expert ad copy optimization services prove to be invaluable to our marketing efforts, delivering significant gains in...

Harshida PatelDec 07, 2011 01:11 am GMT1314 views
10
Marin Software and BoostCTR Partner for Scalable Ad Copy Optimization
The Dannon Company Super Bowl Ad to Feature Dannon Oikos Greek Yogurt and Actor John Stamos
document Crowd Creativity

In addition to bringing better-for-you food to the biggest single television event of the year, Dannon Oikos chose a unique approach to creating the ad. The commercial was crowdsourced among a...

Fiona MaresJan 19, 2012 08:44 pm GMT3556 views
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The Dannon Company Super Bowl Ad to Feature Dannon Oikos Greek Yogurt and Actor John Stamos
Latest Durex Product Campaign to be Led by Social Media
document Distributed Knowledge

The most recognisable name in the manufacture of birth control products, Durex has never shy in embracing Web 2.0 principles in their campaigns, including crowdsourcing and social media. To...

Fritz SchaeferFeb 09, 2012 01:03 pm GMT1837 views
10
Latest Durex Product Campaign to be Led by Social Media
Today’s Crowdsourcing Choice: Help ProPublica Track Political Ads, or Help the Internet Trash Trayvon Martin
document Distributed Knowledge

They’ve looked recently at ProPublica’s reverse-engineering of an Obama campaign fundraising email, and I bet their reporters — and the citizens who volunteer to help — will have just as much fun...

Jayne AnnMar 28, 2012 06:49 am GMT1249 views
10
Today’s Crowdsourcing Choice: Help ProPublica Track Political Ads, or Help the Internet Trash Trayvon Martin
'Arctic Ready' crowd-source campaign another Greenpeace hoax
document 

Taking credit for the campaign in a statement, Greenpeace wrote: With help from the Yes Lab we built a special Arctic Ready website for Shell, which houses our new advertisements, plus a tool...

Claire MackayJul 18, 2012 01:40 am GMT1544 views
00
'Arctic Ready' crowd-source campaign another Greenpeace hoax
McDonald's preps crowdsourced Olympic ads
document 

The crowd sourcing drive is part McDonald’s £10m “We All Make the Games” London 2012 ad campaign that aims to show that how British consumers are celebrating the Games at home. Alistair...

Harshida PatelAug 03, 2012 09:17 pm GMT1008 views
10
McDonald's preps crowdsourced Olympic ads
AdBlock Crowdfunding Ad Campaign to Block Online Ads
Crowdfunding

AdBlock, the browser extension that hides online advertisements, is running a crowdfunding campaign to help raise the program's profile. We reached out to AdBlock creator Michael Gundlach to find out why he created the crowdfunding campaign, and why he put it on the white label site Crowdhoster instead of Kickstarter or Indiegogo.

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Anton RootSep 09, 2013 07:50 pm GMT10236 views
01
Instagram Ad: Fashion Designer Rebecca Minkoff Uses Fans’ Photos
document Crowd Creativity, Open Innovation

Adding crowdsourcing on a public forum such as Instagram is a smart way to draw increased visibility to what might otherwise been a run-of-the-mill print campaign.

Fiona MaresSep 28, 2011 10:39 pm GMT1820 views
10
Instagram Ad: Fashion Designer Rebecca Minkoff Uses Fans’ Photos
Trada Opens Crowdsourced Ad Marketplace
document Cloud Labor

PPC crowdsourcing firm Trada has released a Facebook version of its advertising marketplace. Trada, founded in September of 2008 in Boulder , Colorado, originated the PPC crowdsourcing concept for...

Claire MackayNov 26, 2011 03:13 pm GMT1941 views
10
Trada Opens Crowdsourced Ad Marketplace
Reed asks public to pick new TV ad
document 

Martin Warnes,managing director of reed.co.uk, commented:"We've been increasingly involved in supporting and promoting short film during the last couple of years with our own annual...

Benjamin FosselDec 12, 2011 12:50 am GMT1661 views
10
Reed asks public to pick new TV ad
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