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document Crowd Creativity, Distributed Knowledge
About.me is about to embark on a huge ad blitz and is trying to find the faces of the campaign from existing and new users. New and existing About.me users will be asked to opt in to the contest...
document Crowdfunding
Of course, neither advertising nor crowdfunding are right for every organization or campaign. For ads to be effective, you have know who you’re trying to reach and have clear and realistic goals...
document Crowd Creativity
Southern Comfort enlisted the services of Poptent, a crowd-source video solutions company, in coming up with their new approach. Brown-Forman, SoCo's parent company, took their longtime...
document Distributed Knowledge, Open InnovationLeveraging the power of crowdsourcing, within their allotted two-minute time slot each PPC expert shares their best tips for achieving online advertising success and avoiding failure. Advice is...
document Crowd CreativityThe Community Campaign is encouraging talented creatives to enter a competition for the chance to launch a campaign that aims to reduce rates of HIV and increase education about sexual health....
document Crowd Creativity, Distributed KnowledgeTaking credit for the campaign in a statement, Greenpeace wrote:
With help from the Yes Lab we built a special Arctic Ready website for Shell, which houses our new advertisements, plus a tool...
document Crowd Creativity
The crowd sourcing drive is part McDonald’s £10m “We All Make the Games” London 2012 ad campaign that aims to show that how British consumers are celebrating the Games at home.
Alistair...
article Crowd CreativityDespite the growing trend of user-generated content in campaigns, Greg Klassen says that the CTC was one of the first to incorporate amateur footage into its marketing. And while the novelty of...
document Crowd CreativityChevrolet has already conducted such a competition with MoFilm in US and Europe and has come out with eight crowdsourced ads. ‘Chevy Runs Deep’ one of their most famous ad campaigns was showcased...
document Distributed Knowledge
Martin Warnes,managing director of reed.co.uk, commented:"We've been increasingly involved in supporting and promoting short film during the last couple of years with our own annual...
document Crowd CreativityGiven the popularity of campaigns such as the T-Mobile Flash Mob, it’s more likely that non-traditional “grassroots” campaigns will get more noticed than traditional billboard advertising in city...
Crowd Creativity, Distributed Knowledge
In our 5th December, 2010, article Crowdsourcing's Seven Deadly Sins, Carl provided a number of examples of where the results of crowdsourcing initiatives didn’t quite work out as hoped! Well, this time it's the Pepsi challenge!
Pepsi’s plan to Crowdsource the ad campaign for this years Superbowl was likely to win the equivalent of a crowdsourcing Oscar for imagination, ingenuity and out-right customer acquisition. However, one of the entries has caused massive controversy of blasphademic proportions!
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document Crowd Creativity, Distributed Knowledge
In partnership with VML London, Colgate invited its Facebook followers to “share a smile for charity” for Barnardo’s by uploading a picture of themselves smiling. The pictures were then randomly...
document Crowd Creativity“Marin Software’s innovative ad management platform combined with BoostCTR’s expert ad copy optimization services prove to be invaluable to our marketing efforts, delivering significant gains in...
document Crowd Creativity
In addition to bringing better-for-you food to the biggest single television event of the year, Dannon Oikos chose a unique approach to creating the ad. The commercial was crowdsourced among a...
document Distributed Knowledge
The most recognisable name in the manufacture of birth control products, Durex has never shy in embracing Web 2.0 principles in their campaigns, including crowdsourcing and social media. To...
document Cloud Labor
Back in December, Marin and BoostCTR joined forces in a partnership that brought the power and scale of Boost’s crowdsourced ad copywriting and optimization army to Marin’s online marketing...
document Distributed KnowledgeThey’ve looked recently at ProPublica’s reverse-engineering of an Obama campaign fundraising email, and I bet their reporters — and the citizens who volunteer to help — will have just as much fun...
article Distributed KnowledgeKraft Foods, which makes Oreo cookies, and a team of agencies has been finding out since late June when they began collaborating on a campaign for the brand called Daily Twist — a riff on the...