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Search results for: ad campaigns

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About.me Wants You To Be The Face Of Its New Times Square Billboard Ad Campaign
document Crowd Creativity, Distributed Knowledge

About.me is about to embark on a huge ad blitz and is trying to find the faces of the campaign from existing and new users. New and existing About.me users will be asked to opt in to the contest...

Archenette EvangelioAug 25, 2011 02:04 am GMT1581 views
00
About.me Wants You To Be The Face Of Its New Times Square Billboard Ad Campaign
Could a Free Ad Campaign Amplify Your Cause?
document Crowdfunding

Of course, neither advertising nor crowdfunding are right for every organization or campaign. For ads to be effective, you have know who you’re trying to reach and have clear and realistic goals...

Tonya Van Dijk Feb 29, 2012 10:00 pm GMT1628 views
10
Could a Free Ad Campaign Amplify Your Cause?
Eyeka raises $3 million for crowd-sourcing ad campaigns
document Crowd Creativity, Distributed Knowledge

Essentially speaking Eyeka is a platform for crowd-sourcing ad campaigns for ad agencies and brands.

Crowdsourcing.orgSep 30, 2010 07:49 pm GMT1695 views
00
Eyeka raises $3 million for crowd-sourcing ad campaigns
Web Ad Killer AdBlock Launches Crowdfunding Initiative to Finance… an Internet Ad Campaign
article Crowdfunding

AdBlock has launched the Kickstarter/Indiegogo-style 30 day donation push to finance a promotional campaign that will use the very medium that it restricts: Web ads. “We’re going to use ads to...

Claire MackayAug 25, 2013 12:38 pm GMT800 views
10
Web Ad Killer AdBlock Launches Crowdfunding Initiative to Finance… an Internet Ad Campaign
Southern Comfort Takes a Swig of Crowdsourced Video for Latest Ad Campaign
document Crowd Creativity

Southern Comfort enlisted the services of Poptent, a crowd-source video solutions company, in coming up with their new approach. Brown-Forman, SoCo's parent company, took their longtime...

Sebastian BlancaJun 12, 2012 04:22 am GMT1043 views
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Southern Comfort Takes a Swig of Crowdsourced Video for Latest Ad Campaign
'What Makes or Breaks a Successful Pay-per-Click (PPC) Ad Campaign?'
document Distributed Knowledge, Open Innovation

Leveraging the power of crowdsourcing, within their allotted two-minute time slot each PPC expert shares their best tips for achieving online advertising success and avoiding failure. Advice is...

Archenette EvangelioMay 18, 2011 01:31 am GMT1734 views
10
'What Makes or Breaks a Successful Pay-per-Click (PPC) Ad Campaign?'
HIV clinic and Stephen Fry crowdsource video campaign
document Crowd Creativity

The Community Campaign is encouraging talented creatives to enter a competition for the chance to launch a campaign that aims to reduce rates of HIV and increase education about sexual health....

Sebastian BlancaMay 11, 2012 01:40 pm GMT1405 views
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HIV clinic and Stephen Fry crowdsource video campaign
'Arctic Ready' crowd-source campaign another Greenpeace hoax
document Crowd Creativity, Distributed Knowledge

Taking credit for the campaign in a statement, Greenpeace wrote: With help from the Yes Lab we built a special Arctic Ready website for Shell, which houses our new advertisements, plus a tool...

Claire MackayJul 18, 2012 01:40 am GMT1421 views
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'Arctic Ready' crowd-source campaign another Greenpeace hoax
McDonald's preps crowdsourced Olympic ads
document Crowd Creativity

The crowd sourcing drive is part McDonald’s £10m “We All Make the Games” London 2012 ad campaign that aims to show that how British consumers are celebrating the Games at home. Alistair...

Harshida PatelAug 03, 2012 09:17 pm GMT924 views
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McDonald's preps crowdsourced Olympic ads
35 Million Directors for the CTC’s ad campaign
article Crowd Creativity

Despite the growing trend of user-generated content in campaigns, Greg Klassen says that the CTC was one of the first to incorporate amateur footage into its marketing. And while the novelty of...

April SchmidtSep 16, 2012 10:32 am GMT1992 views
10
35 Million Directors for the CTC’s ad campaign
Chevrolet To Air Crowdsourced Ads At 2012 Super Bowl
document Crowd Creativity

Chevrolet has already conducted such a competition with MoFilm in US and Europe and has come out with eight crowdsourced ads. ‘Chevy Runs Deep’ one of their most famous ad campaigns was showcased...

Harshida PatelNov 18, 2011 01:29 am GMT2301 views
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Chevrolet To Air Crowdsourced Ads At 2012 Super Bowl
Reed asks public to pick new TV ad
document Distributed Knowledge

Martin Warnes,managing director of reed.co.uk, commented:"We've been increasingly involved in supporting and promoting short film during the last couple of years with our own annual...

Benjamin FosselDec 12, 2011 12:50 am GMT1538 views
10
Reed asks public to pick new TV ad
Consumers too wily for traditional ads?
document Crowd Creativity

Given the popularity of campaigns such as the T-Mobile Flash Mob, it’s more likely that non-traditional “grassroots” campaigns will get more noticed than traditional billboard advertising in city...

Jayne AnnDec 29, 2011 12:56 am GMT2170 views
10
Consumers too wily for traditional ads?
Crowdsourcing’s eighth deadly sin! Don't mess with Pepsi's Super Bowl ad campaign!
Crowd Creativity, Distributed Knowledge

In our 5th December, 2010, article Crowdsourcing's Seven Deadly Sins, Carl provided a number of examples of where the results of crowdsourcing initiatives didn’t quite work out as hoped! Well, this time it's the Pepsi challenge! 

 

Pepsi’s plan to Crowdsource the ad campaign for this years Superbowl was likely to win the equivalent of a crowdsourcing Oscar for imagination, ingenuity and out-right customer acquisition. However, one of the entries has caused massive controversy of blasphademic proportions!

 

Read more

Vince CooperJan 04, 2011 05:32 am GMT6952 views
11
Colgate Crowdsources Participants For Latest Campaign Through Facebook
document Crowd Creativity, Distributed Knowledge

In partnership with VML London, Colgate invited its Facebook followers to “share a smile for charity” for Barnardo’s by uploading a picture of themselves smiling. The pictures were then randomly...

Sebastian BlancaJul 03, 2011 09:37 am GMT2142 views
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Colgate Crowdsources Participants For Latest Campaign Through Facebook
Marin Software and BoostCTR Partner for Scalable Ad Copy Optimization
document Crowd Creativity

“Marin Software’s innovative ad management platform combined with BoostCTR’s expert ad copy optimization services prove to be invaluable to our marketing efforts, delivering significant gains in...

Harshida PatelDec 07, 2011 01:11 am GMT1173 views
40
Marin Software and BoostCTR Partner for Scalable Ad Copy Optimization
The Dannon Company Super Bowl Ad to Feature Dannon Oikos Greek Yogurt and Actor John Stamos
document Crowd Creativity

In addition to bringing better-for-you food to the biggest single television event of the year, Dannon Oikos chose a unique approach to creating the ad. The commercial was crowdsourced among a...

Fiona MaresJan 19, 2012 08:44 pm GMT2198 views
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The Dannon Company Super Bowl Ad to Feature Dannon Oikos Greek Yogurt and Actor John Stamos
Latest Durex Product Campaign to be Led by Social Media
document Distributed Knowledge

The most recognisable name in the manufacture of birth control products, Durex has never shy in embracing Web 2.0 principles in their campaigns, including crowdsourcing and social media. To...

Fritz SchaeferFeb 09, 2012 01:03 pm GMT1522 views
60
Latest Durex Product Campaign to be Led by Social Media
8 Ad Optimization Expert Tips to Lift Paid Search CTR & Conversion
document Cloud Labor

Back in December, Marin and BoostCTR joined forces in a partnership that brought the power and scale of Boost’s crowdsourced ad copywriting and optimization army to Marin’s online marketing...

Fiona MaresMar 19, 2012 01:59 pm GMT4430 views
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8 Ad Optimization Expert Tips to Lift Paid Search CTR & Conversion
Today’s Crowdsourcing Choice: Help ProPublica Track Political Ads, or Help the Internet Trash Trayvon Martin
document Distributed Knowledge

They’ve looked recently at ProPublica’s reverse-engineering of an Obama campaign fundraising email, and I bet their reporters — and the citizens who volunteer to help — will have just as much fun...

Jayne AnnMar 28, 2012 06:49 am GMT1086 views
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Today’s Crowdsourcing Choice: Help ProPublica Track Political Ads, or Help the Internet Trash Trayvon Martin
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