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Crowdfunding – A creative way of funding your app development and marketing
blog Crowdfunding, Tools

If you are looking to raise some cash up front to fund your development or marketing campaign without having to deal with VC’s term sheets and give away an ownership stake in your company, then...

Fritz SchaeferOct 01, 2011 03:08 pm GMT2162 views
00
Crowdfunding – A creative way of funding your app development and marketing
txteagle Renames as Jana, Expands Mobile Global Research and Marketing
document Distributed Knowledge, Open Innovation

Jana is the new name and brand of technology company txteagle. Inspired by the Sanskrit word for “people”. Their mission is to offer global organizations unparalleled access to emerging market...

Fritz SchaeferOct 10, 2011 07:15 am GMT2070 views
10
txteagle Renames as Jana, Expands Mobile Global Research and Marketing
Why Marketers Should Invest in Crowdsourced Research
document Distributed Knowledge, Open Innovation

Chris Pitre has done an excellent job in explaining why marketers should invest in crowdsourced research. He also presented Crowdtap, as a research tool that he's company is using and is...

Benjamin FosselJan 19, 2011 03:04 pm GMT2587 views
10
Why Marketers Should Invest in Crowdsourced Research
Six Crowd Sourcing Essentials - Shaping Your Future Marketing Department
document Crowd Creativity, Distributed Knowledge

The marketing and advertising industry has already been heavily influenced by social trends, turning traditional broadcast models on their head. The power of the crowd has been enabled by the...

Fritz SchaeferJul 26, 2011 01:01 pm GMT1785 views
11
Six Crowd Sourcing Essentials - Shaping Your Future Marketing Department
Benetton Unhate Campaign – Marketing Genius Or Tasteless Stunt?
document Distributed Knowledge

Some people are outraged and saying that the campaign should be pulled and Benetton sanctioned over their actions but just as many are saying that it is a stroke of genius. What can’t be denied is...

Harshida PatelNov 17, 2011 12:25 am GMT945 views
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Benetton Unhate Campaign – Marketing Genius Or Tasteless Stunt?
From me to we: communities are the marketer's key to the networked age
document Distributed Knowledge

Local Motors,for example, used the internet to crowdsource the design of a powerful but fully road-legal desert rally car at a cost of $1.5m,compared to the usual $200m.The car went on to wow the...

Tim SatterthwaiteMay 08, 2012 01:50 pm GMT900 views
10
From me to we: communities are the marketer's key to the networked age
Applications of Crowdsourcing as an Online Marketing Tool
document Tools

Here are some of the major applications of crowdsourcing as part of your sales and marketing efforts: *Product Development: Product development forms a major part of any organization’s sales...

Tim SatterthwaiteMay 12, 2012 05:33 am GMT1786 views
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Applications of Crowdsourcing as an Online Marketing Tool
EnviroSpeak.tv
site Distributed Knowledge / Environment (Green)

EnviroSpeak.tv is a collective action network, and online community, that leverages social networking, user generated media, collaborative learning and fundraising to facilitate real...

Dylan TouheySep 30, 2010 08:50 pm GMT1315 views
10
EnviroSpeak.tv
Crowdsourcing Cause Marketing
document Distributed Knowledge

This article shares the responses received on his blog and on his Twitter account.

Carl EspostiOct 27, 2010 02:16 am GMT774 views
10
Crowdsourcing Cause Marketing
evly
site Tools

evly is the world's first Crowdsourcing Social Network. Users can build freemium crowdsourcing, crowdfunding, crowdwisdom or crowdintelligence sites with just a few clicks. It's all tied...

evlyDec 02, 2010 12:40 pm GMT2876 views
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evly
Citizens Market Uses Crowdsourcing To Help Shoppers Find Responsible Companies
document Crowd Creativity, Distributed Knowledge

The mission of Citizens Market is to empower consumers with tools to shop their values. They use the market power of consumers to build the business case for corporate social responsibility.

Archenette EvangelioDec 07, 2010 05:56 pm GMT2107 views
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Citizens Market Uses Crowdsourcing To Help Shoppers Find Responsible Companies
How to Crowdsource Videos for Your Business [Marketing Cast]
document Crowd Creativity, Distributed Knowledge

To crowdsource videos for your business, Marketing Cast David Meerman Scott, shares the following tips: 1. Create a Contest for Best Video 2. See How Other Businesses Did It 3. Give People...

Tonya Van Dijk Jan 23, 2011 02:20 am GMT2082 views
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How to Crowdsource Videos for Your Business [Marketing Cast]
Using Flickr to Crowdsource Market Research
document Crowd Creativity, Distributed Knowledge

Try using Flickr to gather primary market research. It’s fast, free and extremely informative.

Archenette EvangelioJan 25, 2011 07:54 am GMT2484 views
01
Using Flickr to Crowdsource Market Research
Seven SMB Marketing Trends for 2011
document Crowd Creativity, Distributed Knowledge

Following is a list of trends that will create the biggest opportunity, and confusion, for SMBs in 2011. 1. Online presence moves to Facebook 2. The dawn of the SMB agency arrives 3. SMBs take...

Benjamin FosselMar 03, 2011 07:29 am GMT2612 views
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Seven SMB Marketing Trends for 2011
Marketing and Crowdsourcing Contests: Thoughts on TopCoder and Design Contests
document Crowd Creativity, Distributed Knowledge, Open Innovation

There is an opportunity for marketers: test the model with some changes that put the “social” back in crowdsourced contests, increasing their reach and impact while leveraging what we know about...

Archenette EvangelioMar 19, 2011 07:55 am GMT2481 views
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Marketing and Crowdsourcing Contests: Thoughts on TopCoder and Design Contests
How to Use Twitter for Crowdsourcing and Simple Market Research
document Distributed Knowledge, Open Innovation

Technology is a beautiful thing especially when it comes to gathering feedback. Online survey tools such as Zoomerang make it easy and affordable for small and medium-sized businesses and...

Luis Enrique MoralesApr 28, 2011 03:57 pm GMT2884 views
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How to Use Twitter for Crowdsourcing and Simple Market Research
eClerx
site Cloud Labor / Expert-tasks

eClerx provides Knowledge Process Outsourcing (KPO) and Business Process Outsourcing (BPO) services to global companies from their deployment centers in India. Their teams provide the level of...

Adam FrazerJun 21, 2011 09:11 am GMT1398 views
10
eClerx
6 Crowd Sourcing Essentials to help shape your Future Marketing Department
article Crowd Creativity, Distributed Knowledge, Open Innovation

This is a change in mind set for marketing. Moving from a ‘professionals only’ behind closed doors, to an open source marketing approach, where a good idea is a good idea, no matter who has it ;)...

Nick BennettJul 22, 2011 08:09 am GMT2186 views
10
6 Crowd Sourcing Essentials to help shape your Future Marketing Department
Are Social Media and Crowdsourcing the Future of Creative Marketing?
blog Crowd Creativity

Granted, crowdsourcing initiatives easily lack focus. Often these opportunities are exploited by bored satirists who use it for their own aims, as in the case of the ‘remixed’ content all over...

Archenette EvangelioAug 24, 2011 12:35 am GMT2369 views
00
Are Social Media and Crowdsourcing the Future of Creative Marketing?
The Power of Crowd and Place: A Conversation with Jeff Kirchick from SCVNGR
document Distributed Knowledge, Open Innovation

When a business utilizes SCVNGR, it can do cool things like the following: If a business is large enough, it might consider some type of campaign across all of its locations, where it builds...

Marco TorquatiSep 03, 2011 03:26 pm GMT2026 views
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The Power of Crowd and Place: A Conversation with  Jeff Kirchick from SCVNGR
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