After launching a new storytelling format “/answers” together with renowned documentary filmers and journalists, Siemens, a leader in electrical engineering, operating in the industry, energy and healthcare sectors, has decided to take a step forward and call filmmakers around world to tell histories of how technology is changing cities for the better.
To gather these stories, the German company is launching a video contest on Zooppa, the world’s leading source of user-generated advertising. Titled “Changing Your City for the Better,” the contest awards filmmakers who submit the most captivating short films that demonstrate how technological innovations improve urban life and create a better world.
“After launching our new storytelling format ‘/answers’ on siemens.com together with renowned documentary filmers and journalists in late February, crowdsourcing content for this magazine is the natural next step for us”, said Tobias Dennehy, Editor in Chief Corporate Communications at Siemens.
“After all: the web is no longer about broadcasting; it’s about listening and ‘joint-casting’. That’s exactly what we’re aiming for in our cooperation with zooppa: listen to the community, get new, surprising impulses for our digital corporate flagship magazine /answers around urban life in the 21st century,” he added.