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Search results for: consumer engagement

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How to Crowdsource Consumer Engagement
document Crowd Creativity

One practice that Zooppa helps brand marketers integrate into their marketing mixes is crowdsourcing video and visual content through an open contest format. After working with nearly 250...

Benjamin FosselJul 22, 2012 07:25 am GMT5624 views
10
How to Crowdsource Consumer Engagement
UNIQLO “by fans for fans” approach to Facebook engagement demonstrates how to crowdsource brand love
document Distributed Knowledge, Open Innovation

UNIQLO show how Facebook fanpages can be more successful than traditional brand pages at driving positive consumer engagement about the brand, products and stores. However, half of consumers...

Fritz SchaeferOct 01, 2011 03:35 pm GMT6150 views
00
UNIQLO “by fans for fans” approach to Facebook engagement demonstrates how to crowdsource brand love
Gamification and Crowd Engagement
document Distributed Knowledge, Open Innovation

The use of gamification continues to grow. An article by Jodie Sangster for Power Marketer, “Gamification: The CrowdSourcing Innovation to Engage Customers,” discusses some of the Gartner’s...

Fiona MaresNov 24, 2011 05:42 am GMT6432 views
60
Gamification and Crowd Engagement
Unilever Deploys Engagement Project on Facebook to Gain Consumer Insights
document Distributed Knowledge, Open Innovation

It’s an interesting project by Unilever that leverages social technologies and their data for the purpose of engagement, insights and possible co-creation. This bottom-up innovation exercise will...

Luis Enrique MoralesDec 11, 2011 09:33 pm GMT2086 views
10
Unilever Deploys Engagement Project on Facebook to Gain Consumer Insights
Crowdsourcing Engages Fans, Fuels Traffic
document Crowd Creativity, Distributed Knowledge, Open Innovation

Today crowdsourcing continues to evolve, with a variety of industries using it for product development, research, and marketing. In return for participation—usually done online—consumers receive...

Fritz SchaeferAug 06, 2011 09:52 pm GMT2067 views
10
Crowdsourcing Engages Fans, Fuels Traffic
Gamification: The Crowd Sourcing Innovation to Engage Customers
document 

The most well known examples of gamification can be seen in Foursquare and Nike+ although the application has now extended way beyond the big brands and is being adopted in a variety of forms. The...

Jason RobbinsOct 24, 2011 08:40 pm GMT7437 views
180
Gamification: The Crowd Sourcing Innovation to Engage Customers
CrowdTogether’s crowdsourcing platform boosts engagement
document Crowd Creativity

According to Richard Spiegel, CEO of CrowdTogether, “The music industry has been our most successful vertical market thus far.” CrowdTogether allows brands, or in this case bands, to activate...

Tonya Van Dijk Jan 24, 2012 07:24 am GMT6613 views
00
CrowdTogether’s crowdsourcing platform boosts engagement
3 Social Community Strategies to Drive Innovation, Engagement, and Sales
document Distributed Knowledge

The evolution of the community continues. For marketers looking to further leverage the power of their social communities, crowdsourcing, UGC, and referral marketing are three enormous...

Jayne AnnApr 19, 2012 09:27 am GMT3910 views
10
3 Social Community Strategies to Drive Innovation, Engagement, and Sales
"Now & Next"- MSLGROUP Publishes Report on the Future of Engagement
document Distributed Knowledge

Pascal Beucler , Chief Strategy Officer at MSLGROUP commented, "In business, you must forever switch between the now and the next if you're to continue to thrive. Looking to help our...

Pablo BracciniMay 30, 2013 01:02 am GMT1204 views
10
2020 Future Value Chain Case Studies
document Crowd Creativity, Distributed Knowledge, Open Innovation

The following case studies illustrated the third strategic objective "Engage with Technology-Enabled Consumers": 1. PepsiCo Successfully Engages a Large Customer Base to Interact in...

Archenette EvangelioJan 15, 2011 04:05 pm GMT4182 views
10
2020 Future Value Chain Case Studies
Dell-Commissioned Study Reveals Companies That Listen Realize Business Results
document Distributed Knowledge

Companies that launch listening and digital engagement initiatives are rewarded with improved customer satisfaction scores, loyalty and brand metrics, according to a Dell-commissioned research...

Adam FrazerJul 15, 2011 04:05 pm GMT1670 views
00
Dell-Commissioned Study Reveals Companies That Listen Realize Business Results
‘The Co-creative Consumer'
document Crowd Creativity

There are many benefits of successful co-creation, but these can only be achieved if co-creation principles are applied correctly and are integrated throughout the business process. This requires...

Archenette EvangelioAug 04, 2011 08:36 pm GMT1717 views
40
‘The Co-creative Consumer'
How Gamification Drives Crowdsourcing
Tools

When Seth Priebatsch, CEO at SCVNGR, delivered his audaciously provocative presentation at TED he was talking about how to motivate the crowd when money isn’t the currency. You can call the approach of rewarding certain online behaviors (or penalizing others) 'Gamification', 'Game Mechanics', or 'Social Rewards', all are being equally banded about and are receiving lots of buzz. Whatever you call it, it’s all about the motivation of the masses...we’ll call it Gamification.

The options for presenting a range of digital incentives and rewards is theoretically infinite but the primary design elements include motivational triggers such as: positive (and possibly immediate) feedback (e.g. a sound that quickly becomes recognizable upon the successful completion of a task); noticeable advancement through the “game” upon successfully performing the work (e.g. progression to a new level); awarding points, badges, and status levels, etc. (see Gowalla, GetGlue or Foursquare).

Gamification however can be about much more than just driving online engagement by awarding users tokens that represent their various levels of achievement – some refer to this type of consumer engagement as 'Pouring Chocolate on Broccoli' (a very Germanic expression meaning to simply spice something up that is a bit boring). Used in this manner, the greater potential of using Gamification is somewhat lost.

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Claudia PelzerSep 04, 2011 03:50 am GMT24367 views
20
Chaordix and Genius Crowds Partner to Provide Greater Choice for Crowdsourcing Engagement
blog 

Together companies offer crowdsourcing for consumer innovation and collaboration New York, London, Calgary – October 21, 2011 Chaordix, the leader in Crowd Intelligence solutions, and Genius...

ChaordixOct 24, 2011 10:17 pm GMT3510 views
10
Chaordix and Genius Crowds Partner to Provide Greater Choice for Crowdsourcing Engagement
Harley-Davidson Leads Next Generation of Consumer-Led Marketing
document 

Harley-Davidson is in the midst of transforming its business to be customer-led throughout the company, which includes marketing approaches such as the pioneering use of crowdsourcing.According...

Tim SatterthwaiteNov 08, 2011 12:01 am GMT2247 views
00
Harley-Davidson Leads Next Generation of Consumer-Led Marketing
Looking for gold: Re-imagining public engagement through crowdsourcing
document 

An interesting story this week describes how corporations of all kinds are using social media to “crowdsource” all consumer information, from what flavors of chips to manufacture to what kinds...

Benjamin FosselAug 02, 2012 02:56 am GMT572 views
00
Looking for gold: Re-imagining public engagement through crowdsourcing
Site enables consumers to talk back to commercials
article 

AdYapper aims to empower consumers and let businesses find out what their audience thinks of their commercials to avoid wasting money on campaigns that don’t engage the public. SOURCE LINK to...

Pablo BracciniNov 17, 2012 04:25 am GMT1710 views
10
Site enables consumers to talk back to commercials
Appirio Introduces a New Social Intranet Solution Transforming the Common Intranet Into an Engaging Workforce Experience
document Tools

Appirio, a global services provider that uses crowdsourcing and cloud, social and mobile-technology to help enterprises reimagine their business and become more agile, introduced a new social...

Fritz SchaeferSep 07, 2013 03:51 am GMT1650 views
00
Appirio Introduces a New Social Intranet Solution Transforming the Common Intranet Into an Engaging Workforce Experience
MobSoc Media Launches 35 Digital Properties for Brands to Surgically Target Consumers in the Mobile and Social World
document 

MobSoc Media's proprietary Social Rank® technology helps to crowdsource the most popular and trending content in real-time, whether it's on Facebook, Twitter or beyond. As a result,...

Harshida PatelJan 28, 2014 01:28 pm GMT893 views
30
MobSoc Media Launches 35 Digital Properties for Brands to Surgically Target Consumers in the Mobile and Social World
Once Upon a Time There Were Producers and Consumers
document Distributed Knowledge, Open Innovation

A well written and thoughtfully presented article on how social media is changing the ways that companies interact with their customers to gain new insights and ideas through open innovation.

Carl EspostiSep 04, 2010 01:11 am GMT15020 views
10
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