Cowdsourcing.org The Industry Website

Register Login
or sign in with

Web's Largest listing of crowdsourcing and crowdfunding events

Events

Advertise
Web's Largest Directory of Sites

2,648 crowdsourcing and crowdfunding sites


Search results for: consumer engagement

Content Type
Most Relevant Latest Trending Most Commented Most Viewed
How to Crowdsource Consumer Engagement
document Crowd Creativity

One practice that Zooppa helps brand marketers integrate into their marketing mixes is crowdsourcing video and visual content through an open contest format. After working with nearly 250...

Benjamin FosselJul 22, 2012 07:25 am GMT3587 views
00
How to Crowdsource Consumer Engagement
UNIQLO “by fans for fans” approach to Facebook engagement demonstrates how to crowdsource brand love
document Distributed Knowledge, Open Innovation

UNIQLO show how Facebook fanpages can be more successful than traditional brand pages at driving positive consumer engagement about the brand, products and stores. However, half of consumers...

Fritz SchaeferOct 01, 2011 03:35 pm GMT4037 views
60
UNIQLO “by fans for fans” approach to Facebook engagement demonstrates how to crowdsource brand love
Gamification and Crowd Engagement
document Distributed Knowledge, Open Innovation

The use of gamification continues to grow. An article by Jodie Sangster for Power Marketer, “Gamification: The CrowdSourcing Innovation to Engage Customers,” discusses some of the Gartner’s...

Fiona MaresNov 24, 2011 05:42 am GMT4469 views
10
Gamification and Crowd Engagement
Unilever Deploys Engagement Project on Facebook to Gain Consumer Insights
document Distributed Knowledge, Open Innovation

It’s an interesting project by Unilever that leverages social technologies and their data for the purpose of engagement, insights and possible co-creation. This bottom-up innovation exercise will...

Luis Enrique MoralesDec 11, 2011 09:33 pm GMT1890 views
10
Unilever Deploys Engagement Project on Facebook to Gain Consumer Insights
Crowdsourcing Engages Fans, Fuels Traffic
document Crowd Creativity, Distributed Knowledge, Open Innovation

Today crowdsourcing continues to evolve, with a variety of industries using it for product development, research, and marketing. In return for participation—usually done online—consumers receive...

Fritz SchaeferAug 06, 2011 09:52 pm GMT1875 views
20
Crowdsourcing Engages Fans, Fuels Traffic
Gamification: The Crowd Sourcing Innovation to Engage Customers
document Open Innovation

The most well known examples of gamification can be seen in Foursquare and Nike+ although the application has now extended way beyond the big brands and is being adopted in a variety of forms. The...

Jason RobbinsOct 24, 2011 08:40 pm GMT5351 views
00
Gamification: The Crowd Sourcing Innovation to Engage Customers
CrowdTogether’s crowdsourcing platform boosts engagement
document Crowd Creativity

According to Richard Spiegel, CEO of CrowdTogether, “The music industry has been our most successful vertical market thus far.” CrowdTogether allows brands, or in this case bands, to activate...

Tonya Van Dijk Jan 24, 2012 07:24 am GMT4600 views
00
CrowdTogether’s crowdsourcing platform boosts engagement
3 Social Community Strategies to Drive Innovation, Engagement, and Sales
document Distributed Knowledge

The evolution of the community continues. For marketers looking to further leverage the power of their social communities, crowdsourcing, UGC, and referral marketing are three enormous...

Jayne AnnApr 19, 2012 09:27 am GMT3584 views
10
3 Social Community Strategies to Drive Innovation, Engagement, and Sales
Looking for gold: Re-imagining public engagement through crowdsourcing
document Distributed Knowledge

An interesting story this week describes how corporations of all kinds are using social media to “crowdsource” all consumer information, from what flavors of chips to manufacture to what kinds...

Benjamin FosselAug 02, 2012 02:56 am GMT475 views
00
Looking for gold: Re-imagining public engagement through crowdsourcing
"Now & Next"- MSLGROUP Publishes Report on the Future of Engagement
document Distributed Knowledge

Pascal Beucler , Chief Strategy Officer at MSLGROUP commented, "In business, you must forever switch between the now and the next if you're to continue to thrive. Looking to help our...

Pablo BracciniMay 30, 2013 01:02 am GMT995 views
10
2020 Future Value Chain Case Studies
document Crowd Creativity, Distributed Knowledge, Open Innovation

The following case studies illustrated the third strategic objective "Engage with Technology-Enabled Consumers": 1. PepsiCo Successfully Engages a Large Customer Base to Interact in...

Archenette EvangelioJan 15, 2011 04:05 pm GMT2781 views
10
2020 Future Value Chain Case Studies
Dell-Commissioned Study Reveals Companies That Listen Realize Business Results
document Distributed Knowledge

Companies that launch listening and digital engagement initiatives are rewarded with improved customer satisfaction scores, loyalty and brand metrics, according to a Dell-commissioned research...

Adam FrazerJul 15, 2011 04:05 pm GMT1518 views
10
Dell-Commissioned Study Reveals Companies That Listen Realize Business Results
‘The Co-creative Consumer'
document Crowd Creativity

There are many benefits of successful co-creation, but these can only be achieved if co-creation principles are applied correctly and are integrated throughout the business process. This requires...

Archenette EvangelioAug 04, 2011 08:36 pm GMT1596 views
40
‘The Co-creative Consumer'
Mobile coverage information for consumers
document Distributed Knowledge, Open Innovation

Aggregation of coverage information could take a number of forms. At its simplest, all of the coverage checkers could be brought onto a single webpage, or linked from a homepage. The Ofcom website...

Luis Enrique MoralesAug 13, 2011 11:14 pm GMT1787 views
10
Mobile coverage information for consumers
How Gamification Drives Crowdsourcing
Tools

When Seth Priebatsch, CEO at SCVNGR, delivered his audaciously provocative presentation at TED he was talking about how to motivate the crowd when money isn’t the currency. You can call the approach of rewarding certain online behaviors (or penalizing others) 'Gamification', 'Game Mechanics', or 'Social Rewards', all are being equally banded about and are receiving lots of buzz. Whatever you call it, it’s all about the motivation of the masses...we’ll call it Gamification.

The options for presenting a range of digital incentives and rewards is theoretically infinite but the primary design elements include motivational triggers such as: positive (and possibly immediate) feedback (e.g. a sound that quickly becomes recognizable upon the successful completion of a task); noticeable advancement through the “game” upon successfully performing the work (e.g. progression to a new level); awarding points, badges, and status levels, etc. (see Gowalla, GetGlue or Foursquare).

Gamification however can be about much more than just driving online engagement by awarding users tokens that represent their various levels of achievement – some refer to this type of consumer engagement as 'Pouring Chocolate on Broccoli' (a very Germanic expression meaning to simply spice something up that is a bit boring). Used in this manner, the greater potential of using Gamification is somewhat lost.

Read more

Claudia PelzerSep 04, 2011 03:50 am GMT21440 views
10
Chaordix and Genius Crowds Partner to Provide Greater Choice for Crowdsourcing Engagement: Together Companies Offer Crowdsourcing for Consumer Innovation
document Distributed Knowledge

“Larger enterprises have diverse needs for consumer insight and contribution,” said Shelley Kuipers, CEO of Chaordix. “Through this new alliance we can offer enterprises the ability to have their...

Jayne AnnOct 24, 2011 09:52 pm GMT1203 views
00
Chaordix and Genius Crowds Partner to Provide Greater Choice for Crowdsourcing Engagement: Together Companies Offer Crowdsourcing for Consumer Innovation
Chaordix and Genius Crowds Partner to Provide Greater Choice for Crowdsourcing Engagement
blog Crowd Creativity, Open Innovation

Together companies offer crowdsourcing for consumer innovation and collaboration New York, London, Calgary – October 21, 2011 Chaordix, the leader in Crowd Intelligence solutions, and Genius...

ChaordixOct 24, 2011 10:17 pm GMT3398 views
10
Chaordix and Genius Crowds Partner to Provide Greater Choice for Crowdsourcing Engagement
Harley-Davidson Leads Next Generation of Consumer-Led Marketing
document Distributed Knowledge, Open Innovation, Tools

Harley-Davidson is in the midst of transforming its business to be customer-led throughout the company, which includes marketing approaches such as the pioneering use of crowdsourcing.According...

Tim SatterthwaiteNov 08, 2011 12:01 am GMT2098 views
00
Harley-Davidson Leads Next Generation of Consumer-Led Marketing
The Farmery
video Distributed Knowledge

This video explains more about the idea behind The Farmery. The Farmery aims to encourage consumers in the US to see how their food is grown as well as take part themselves. SOURCE:...

Fiona MaresOct 09, 2012 01:01 am GMT715 views
10
The Farmery
Site enables consumers to talk back to commercials
article Distributed Knowledge

AdYapper aims to empower consumers and let businesses find out what their audience thinks of their commercials to avoid wasting money on campaigns that don’t engage the public. SOURCE LINK to...

Pablo BracciniNov 17, 2012 04:25 am GMT1589 views
10
Site enables consumers to talk back to commercials
Back to top Search More