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Search results for: creation

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The Power of the People: Crowdsourcing Versus Co-creation
document Distributed Knowledge, Tools

Companies such as P&G and HP have realized that they cannot possibly do everything alone and in-house anymore and have, through their own methods, engaged in co-creation projects with different...

Pablo BracciniMay 30, 2011 05:31 pm GMT2463 views
10
The Power of the People: Crowdsourcing Versus Co-creation
Infographic: Co-Creation in the Fashion Industry
document Crowd Creativity, Distributed Knowledge

Co-creation in the fashion industry is a way of revitalizing the relationship between consumer and producer by enabling them to work together. What this means is that you have the power to...

Pablo BracciniJul 10, 2011 02:20 pm GMT2854 views
10
Infographic: Co-Creation in the Fashion Industry
Academic Representations of Crowdsourcing, Co-creation and Open Innovation
document Distributed Knowledge, Open Innovation

Similar to the term crowdsourcing, there are a lot of definitions of co-creation out there. Author Yannig Roth thinks one can impose one or the other as a universal definition; some have a quite...

Claire MackayOct 25, 2011 01:38 pm GMT1826 views
10
Academic Representations of Crowdsourcing, Co-creation and Open Innovation
The Co-Creation Forum holds a free webinar about Local Motors’ Co-Creation Strategy
article Crowd Creativity, Distributed Knowledge, Open Innovation

The Co-Creation Forum Webinar series returns with an exciting presentation by Damien Declercq, Director of New Business Development at Local Motors! We will be discussing how Local Motors uses...

Yannig RothFeb 09, 2012 09:54 am GMT28390 views
10
The Co-Creation Forum holds a free webinar about Local Motors’ Co-Creation Strategy
Silatech, Grameen-Jameel to partner on job creation, poverty alleviation for women and youth
document Crowdfunding, Tools

"While they are no panacea, smartly deployed microenterprise programs have proven to be one of the most effective and adaptable strategies in the fight against poverty and youth unemployment...

Samuel BennettSep 23, 2013 07:14 am GMT5752 views
10
Silatech, Grameen-Jameel to partner on job creation, poverty alleviation for women and youth
Co-creation, A New Business Strategy
article Crowd Creativity, Distributed Knowledge, Open Innovation

Co-creation often involves customers / consumers working directly with a client organization to define and create anything from business strategy and communications to products and even experiences.

Carl EspostiOct 26, 2010 10:27 pm GMT11336 views
30
Co-creation, A New Business Strategy
Measurement of Co-Creation and Open Innovation
article 

Overview of measurement approaches for co-creation and open innovation cases: Idea contest by SAP Lead User Method by 3M Broadcasting Platform by InnoCentive Mass Customization in various...

Volker BilgramSep 30, 2011 05:14 pm GMT2814 views
60
Measurement of Co-Creation and Open Innovation
Coke Steps Up Co-Creation Ahead of London 2012 Olympics
document Crowd Creativity

The Coca-Cola Company will continue to work with traditional creative agencies as part of the strategy, but it is putting a greater emphasis on co-creation of its brand communications with social...

Harshida PatelOct 21, 2011 12:21 pm GMT2240 views
90
Coke Steps Up Co-Creation Ahead of London 2012 Olympics
When Co-Creation Turns Sour: Upset Co-Creators and Deceiving Results
document Open Innovation

Co-creative engagement, as valuable as it can be, can also bear risks for companies. I think this is essentially linked to the fact the companies still like to stay in control when engaging with...

Claire MackayOct 24, 2011 09:28 pm GMT2414 views
10
When Co-Creation Turns Sour: Upset Co-Creators and Deceiving Results
Five Co-creation Examples: E.ON, Coca-Cola, MTV, Tata Group and Heineken
document 

Here are the five co-creation examples to get inspired: *MTV India-The effect of content and co-creation is also reflected by earnings. *Tata Group-Tanishq, the jewellery arm of the Tata...

Rebecca GutierrezFeb 26, 2012 08:06 am GMT3838 views
01
Five Co-creation Examples: E.ON, Coca-Cola, MTV, Tata Group and Heineken
John B. Rogers, Local Motors CEO and co-Founder, Talks co-Creation
document Crowd Creativity, Distributed Knowledge

Local Motors CEO and co-founder John B. Rogers sees the community as a partner in the creation process — instead of a generic workforce. There is a perception that crowd labor is cheap and...

Samuel BennettMay 27, 2012 09:43 am GMT1658 views
10
John B. Rogers, Local Motors CEO and co-Founder, Talks co-Creation
“The Future Of Engagement” Explains The YouTube Video Creation Marketplace
document Crowd Creativity

Think of YouTube’s Video Creation Marketplace as a kind of “controlled crowdsourcing:” Businesses can go to this community of YouTube users to find the right people to create and promote their...

Claire MackayJul 06, 2012 12:35 am GMT1102 views
10
“The Future Of Engagement” Explains The YouTube Video Creation Marketplace
Whitepapers about crowdsourcing, co-creation and open innovation
article 

Last year, I compiled a selection of academic representations of crowdsourcing, co-creation and open innovation. Now, let me share some whitepapers in a similar manner. Generally speaking, a...

Yannig RothAug 05, 2012 08:36 am GMT2627 views
02
Whitepapers about crowdsourcing, co-creation and open innovation
Co-creation as a business strategy
article Crowd Creativity, Distributed Knowledge, Open Innovation

The four types of co-creation are as follows: Club of experts; Crowd of people; Coalition of parties; and Community of kindred spirits. SOURCE:...

Jayne AnnNov 17, 2012 07:00 am GMT4504 views
10
Co-creation as a business strategy
We Draw Comics Opens The Doors To Public Beta Users For Collaborative Comic Creation
article Crowd Creativity, Tools

With We Draw Comics, Tyler Hutchison built something amazing that people enjoy using. And while it’s not that surprising considering he comes from the webcomics community, where artists frequently...

Tim SatterthwaiteNov 26, 2012 11:34 pm GMT2051 views
10
We Draw Comics Opens The Doors To Public Beta Users For Collaborative Comic Creation
When Co-Creation Becomes The Beating Heart Of Marketing, Companies Win
article Distributed Knowledge

Coca-Cola has a history of fan first interactions, with a popular Facebook fan page created by two Coke fans, to Coke Australia's recent "Share a Coke" campaign encouraging fans to...

Fritz SchaeferDec 02, 2012 11:55 pm GMT1668 views
10
When Co-Creation Becomes The Beating Heart Of Marketing, Companies Win
Automating Content Creation: 5 Best Practices for Using Schedules
article Cloud Labor

Many clients at Crowd Content are now using the schedule feature to automate their content creation process. If you have a blog or other ongoing content project, read through this guide for some...

Clayton LainsburyJan 23, 2013 06:50 pm GMT2270 views
00
Automating Content Creation: 5 Best Practices for Using Schedules
A Co-Creation Webinar Specifically for the American Continent
article 

The new breed of companies innovate and market WITH consumers, not just FOR them. To introduce this logic of co-creation with consumers, eYeka invites everyone in Latin America, Central America...

Yannig RothJul 10, 2013 12:08 pm GMT1103 views
50
A Co-Creation Webinar Specifically for the American Continent
Co-creation and crowd-sourcing: a powerful tool for NPD
document 

Crowd sourcing can produce a rich pool of exciting product concepts, as the unfettered thinking and creative time that consumers enjoy means that they often come up with more innovative designs....

Luis Enrique MoralesFeb 23, 2011 03:14 pm GMT4843 views
00
Co-creation and crowd-sourcing:  a powerful tool for NPD
User innovation and co-creation are taking over the world -- recent articles in The New York Times and The Economist
Open Innovation

In the last few days, two of the leading global media outlets, The New York Times and The Economist, had quite extensive articles on user innovation, customization, and co-creation.


On February 10, 2011, on page C1 of the New York edition of The New York Times, Patricia Cohen writes about "Innovation Far Removed From the Lab",

 

The article is a great praise and acknowledgment of the work done by Eric von Hippel.

Read more

Frank PillerMar 02, 2011 02:30 am GMT9162 views
00
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