Web's Largest listing of crowdsourcing and crowdfunding events
Web's Largest Directory of Sites2,358 crowdsourcing and crowdfunding sites
The predictions are narrow and broad in scope. The best thing about them is that the creative community will be left in the hands of the artists themselves. A striking point that Scott makes in...
Simple shoes will be hiring desiginers based on their portfolios. Best desiginer will be selected to do the final desigining. Simple shoes is taking help of the crowd for new ideas, and will...
Blur Group's Creative Services Exchange is democratizing creativity. Here’s how it benefits creative professionals: 1) Pitches are won based on creative flair. 2) Creatives on the Exchange...
Edge Amsterdam is an independent elite-sourcing creative network. Creative companies hire them to generate new and fresh insights and creative output, which can serve as inspiration and can be used...
When Jeff Howe coined the term crowdsourcing back in 2006, he defined it as »the act of a company or institution taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people in the form of an open call » (this definition is still on Wikipedia). Today, other buzzwords like co-creation and open innovation flood the marketing and innovation blogs. To know what’s happening with crowdsourcing, let’s just take a look at how the platforms based on crowdsourcing principles evolve. Let’s take a look at different types of platforms using crowdsourcing principles : virtual ad agencies, creativity platforms and (still) the crowd-sourcers.
VIRTUAL AD AGENCIES
I recently found an interesting blog post about discussing well-known crowdsourcing websites. Peter La Motte, president of GeniusRocket, describes how his websites’ model is not an open crowdsouring platform anymore, but rather « an agency powered by the crowd «. This means that ideas and storyboards are crowdsourced, but they only go into production when the client has given feedback and approves the project. This is the main difference with open platforms like Poptent or eYeka, who are open platforms for various creative people who can choose which projects they want to participate in. Other virtual ad agencies include Victors&Spoils, founded by John Winsor (a review of his book Flipped here), and Tongal. I like Tongal’s video because it explains how the crowd is leveraged to select and refine ideas:
Adtriboo is a creative crowdsourcing platform with over 120,000 talented professionals that generate Videos, Design, Ideas and Creativity for all kinds of businesses. The objective is to connect...
The Zooppa community also, by a wide margin (67% to 26%), believes that crowdsourced advertising complements traditional advertising rather than competes with it. User-generated content,...
Criticism of the crowdsourcing model hasn’t diminished. Trade groups say the sites undercut their businesses by offering a product that is not as comprehensive or as professionally executed—at the...
Though creative crowdsourcing platforms have been around for some time, newcomers are still finding niches and jumping into the market. We recently caught up with Adtriboo's Antara Phookan, who explained how her platform, which launched just over a year ago, is targeting the Spanish-speaking market and shared some of the company's plans for 2013.
Participants will be evenly allotted among the following ten professional tracks: -Advocates: Community organizers, non-profit leaders, changemakers, lobbyists, lawyers;...
IamaSource (I am a Source) is marketplace based on the concept of crowdsourcing applied to the design world. A new solution for anyone who needs a graphic or creative work, prepared exactly as...
Boblr is the open marketplace for creativity,where clients cherry-pick the very best brand, design, or communication solution, and creatives cherry-pick the most rewarding challenges.
Organizations implement crowdsourcing applications in the hopes that the participation of an online community — a crowd — results in the design of goods or the solving of problems for the organization. Thus, it is important to understand how and why individuals in the crowd participate in these arrangements in order to maximize the crowd’s abilities. Crowds participate in crowdsourcing willingly, and they are not always driven by the opportunity to make money in the process. An organization that understands what motivates its crowd to participate and fulfills these needs will sustain a productive crowdsourcing platform.
In the past few years, research has been conducted specifically on the crowds of some well-known crowdsourcing applications to determine what motivates them to participate. These findings indicate that crowds are motivated by a diverse set of extrinsic and intrinsic rewards, and individuals in the same crowd can be motivated for different reasons. Some common crowdsourcing motivators include the desire to earn money, to develop one’s creative skills, to network with other creative professionals, to build a portfolio for future employment, to challenge oneself to solve a tough problem, to pass the time when bored, to contribute to a large project for the common good, and to have fun.
During this Rennaissance period of crowd creation, ambitious projects are being initiated both from the top offices of global corporations and from the grassroots of huge online communities.
Earlier this year, Yannig Roth began to list all the creative crowdsourcing initiatives he could find, applied to Interbrand’s ranking of the 100 Best Global Brands. The result was this living post on his blog, which he's given us permission to re-post here.
"People ask me why would I allow people to generate crowdfunding for their projects or goals without extracting a fee. It's a decision of both conscience and self-interest. Creative...
Pluralis is a crowd-sourced marketplace that connects online businesses with Creative Optimizers for the purpose of Conversion Rate Optimization (CRO). Pluralis enables online businesses to quickly...
Minted.com is an online paper goods store and a global community of sophisticated graphic designers. Minted holds monthly design challenges to source designs from a large global community of...
Are competition-based creative crowdsourcing platforms a fair predictor of where things might be headed in the world of crowdsourcing? Perhaps, the start of a movement in high-volume competition platforms is a predictor that we are entering the next phase in the evolution of creative crowdsourcing with the rise of the digital intermediary.
Conversations in Design is a site dedicated to the Interior Design Show's 2nd annual design symposium on the 27th of January 2011. Dubbed as "Conversations in Design: Crowdsourcing...
Founded in 2010, the industry website, Crowdsourcing.org, is a neutral organization dedicated solely to crowdsourcing and crowdfunding. As one of the most influential and credible authorities in the crowdsourcing space, Crowdsourcing.org is recognized worldwide for its intellectual capital, crowdsourcing and crowdfunding practice expertise and unbiased thought leadership.
