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document Crowd Creativity, Distributed KnowledgeTo crowdsource videos for your business, Marketing Cast David Meerman Scott, shares the following tips:
1. Create a Contest for Best Video
2. See How Other Businesses Did It
3. Give People...
document Crowd Creativity
Poptent, a crowdsourced video production company catering to brands and ad agencies, is growing.They’re also expanding into new regions, with a brand new office in Sao Paulo, Brazil. The new...
document Distributed KnowledgeFor the first phase of the contest, which runs through Sept. 15, contestants are challenged to come up with concepts for Beach Boys' video that must be explained in 250 words or less. The...
document Crowd CreativityPeople are eager to express their creativity and receive public acknowledgment for it. Contests aren’t necessarily a way to get a video for cheap, but a way to provide an opportunity to people who...
document Crowd Creativity
Driven by demand from brands, some crowdsourcing companies are evolving their product offerings to include private or “invite” assignments in which only designated members of a much larger...
document Crowd Creativity
While approach is similar among the handful of video crowdsourcing partners in the market, each possess unique features in achieving crowdsourced video success. Here are five factors to consider...
document Crowd Creativity, Distributed KnowledgeHere are two companies who are doing cool things with crowdsourced online advertising in the video space:
Poptent calls itself a “social network around crowdsourcing video”. They allow their...
document Crowd Creativity, Distributed KnowledgeTo produce a crowdsourced video, the following is a 4-step guide:
1. Coordination on Social Media
In crowdsourcing content, there is always space for social media,
whether it will be...
document Crowd Creativity, Open Innovation, Tools
Stroome is the world’s most comprehensive collaborative online video editing community. A place where anyone with a camera and a point of view can polish, publish and promote their content to a...
document Crowd Creativity, Distributed Knowledge
This is where GeniusRocket comes in. Their model can guarantee choice and value, while still maintaining the same quality of the agency.GeniusRocket ads are typically about a fifth the cost of...
document Distributed Knowledge
In practical terms, Amara lets volunteers easily collaborate to create subtitles for all sorts of videos. While leveraging their language skills, its free, open-source API provides them with the...
document Crowd Creativity
"This project gives [advertisers] new insight on how to use viral video across segments," said Yokogawa. "Consumers' attraction to something that is new and interesting, and...
document Crowd Creativity
This agreement enables Edelman to efficiently produce high-quality videos for its clients’ various programming needs.
“We are experiencing strong global client demand for original online and...
document Crowd Creativity“Poptent adds a unique dimension to the world-class counsel Edelman already provides to its clients by tapping our talented international videographer community to deliver video resources and...
article Crowd CreativityVideo-equipped mobile phones have brought into focus important issues that may have otherwise been overlooked. During the most heated moments of the Arab Spring, 100,000 videos were uploaded to...
article Tools
Rather than customers arriving at restaurants to find they are closed,heading to the beach to find it’s crowded or heading to the farmers’ market to find it has been cancelled, Koozoo will enable...
document Crowd Creativity, Distributed KnowledgeAside from UK singer Dan Bull's thoughts on SOPA, another interesting part is how the Anti-SOPA song and video came together. Bull crowdsourced it by reaching out to his followers on Twitter,...
document Cloud Labor
Most projects on Poptent are public and open to any filmmaker, but a new system was utilized for the Dell spot, with an invite-only stipulation on submissions. According to Poptent President,...