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document Distributed Knowledge, Open Innovation
After attending the 2011 World Conference on Mass Customization, Personalization and Co-Creation in San Francisco, Dr. Helén Anderson shares her insights:
Customization is really about...
document Crowdfunding
Crowdfunding platforms have made it easier to access this funding, but it also has given entrepreneurs the context to ask this question at scale. Prior to having a crowdfunding platform, you...
article Crowd Creativity, Open Innovation, ToolsIn an era where people are comfortable voicing their opinions, online, about products and services, companies can determine customer needs by strategically collecting and integrating customers’...
document Distributed KnowledgeIHG and Chase kicked off the Priority Club Rewards community in June 2009. The goal was to align the new loyalty product with what core customers revealed as valuable traits in a...
document Crowd Creativity, Distributed KnowledgeBoth of these tactics deliver insight direct from your customers when they are actively interacting with your business – rather than through sterile, arm’s length, market research. So its really...
document Distributed KnowledgeYour customers know what they want, employees know how to get it to them efficiently and cost effectively. Create the channels for getting that information.
document Open InnovationBeyond the management tools of surveys, focus groups, and the like, innovation leaders find a multitude of ways to live in their customers’ world. They’re learning how to learn from the market, not...
document Crowdfunding
CustomMade allows customers who want to make custom products like jewelry and furniture post project proposals, and it retains a community of makers that can browse through projects and assign...
document Open Innovation
Here are some ideas from NapkinLabs on how to use crowdsourcing for customer service and support:
*Brainstorm new opportunities collaboratively with customers, employees, vendors, and...
document Cloud Labor
The Million-Dollar Innovation Challenge winner will gain access to Zazzle's world-class engineering team, which will write software to enable a full online customization experience, using...
document ToolsOptus director of digital media Austin R. Bryan said the telco’s customers possessed a wealth of first-hand knowledge of the company’s products and services, and My Optus Community aimed to...
document Tools“One of the best ways to measure the satisfaction of our customers is through feedback. With the introduction of a community forum we hope to build rapport with our customers and provide them with...
document Distributed Knowledge, Tools
Moxie isn't playing quite the same game because it doesn't compete with Jive and Lithium in the market for customer-support community software, which tends to be focused on peer-to-peer...
document Distributed Knowledge
Here are ten ways to improve the customer experience through digital media:
1. Integrate social media intelligence into traditional customer insight.
2. Develop an online customer advisory...
document Distributed Knowledge
Crowdsourcing is one of the ways to help you improve your Facebook customer support initiative and, in turn, raise your brand’s reputation, decrease your inbound service requests, acquire new...
document ToolsO2 marketing and consumer director Sally Cowdry said: “Priority Moments is all about creating great experiences and adding value for our customers.
“Now we want to take that a step further by...
document Crowdfunding
“We greatly appreciate all of our Kickstarter backers who have not only helped fund the development of our products, but have continually returned to support our future endeavors,” said Ivan...
article Distributed Knowledge
Starbucks has built a custom platform to crowdsource new ideas from their customers about anything from improving the ordering process, to corporate responsibility. It improves engagement,...
document Tools
Customers Now Have Access to UserVoice Feedback and UserVoice Helpdesk Under One Subscription:
-UserVoice Feedback provides the tools to gather and prioritize customer feedback. Based on...
article Open InnovationIt has been enthusiastically received by many corporations (and most notably by Procter & Gamble) who realised that their R&D efforts would be far more effective if they outsourced some of...