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Search results for: customer retention

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Customer-driven product development
article Crowd Creativity, Open Innovation, Tools

In an era where people are comfortable voicing their opinions, online, about products and services, companies can determine customer needs by strategically collecting and integrating customers’...

Catherine ConstantinidesJun 04, 2012 09:06 pm GMT1795 views
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Customer-driven product development
Gamification and Crowd Engagement
document Distributed Knowledge, Open Innovation

The use of gamification continues to grow. An article by Jodie Sangster for Power Marketer, “Gamification: The CrowdSourcing Innovation to Engage Customers,” discusses some of the Gartner’s...

Fiona MaresNov 24, 2011 05:42 am GMT2100 views
10
Gamification and Crowd Engagement
New Study Forecasts Digital Advertising to Grow to 70 Percent of SMB Marketing Budgets
document Crowd Creativity, Distributed Knowledge

BIA/Kelsey's new study on American SMB goes on to say that by 2015 SMBs will allocate 30 percent of their marketing budgets to traditional advertising (down from 52 percent in 2010), with the...

Pablo BracciniSep 05, 2011 09:38 am GMT2425 views
10
New Study Forecasts Digital Advertising to Grow to 70 Percent of SMB Marketing Budgets
Crowdsortium Symposium: Quality Control
video Distributed Knowledge, Open Innovation

This video features Lukas Biewald, former CEO of CrowdFlower and Jason Aiken, Community Director, 99designs. Biewald and Aiken discuss quality controls in the crowdsource space. Other topics...

Archenette EvangelioSep 28, 2011 01:11 am GMT1836 views
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Crowdsortium Symposium: Quality Control
Business : Crowdsourcing Just Got Easier
document Distributed Knowledge, Open Innovation

By listening to the market, you can better align the things you create and offer, with the desires and needs of your customers. The result? Better products, well-received, that get talked about in...

Harshida PatelDec 21, 2011 01:58 am GMT1833 views
10
Business : Crowdsourcing Just Got Easier
Trophy Slots Develops New Bonus Level Based on Community Feedback
document Distributed Knowledge

Going forwards, Trophy Slots will not only use crowdsourcing to develop new game features, but also entirely new apps. For emerging app publishers, utilising the power of the community is a highly...

Claire MackayJul 12, 2012 04:18 am GMT582 views
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Trophy Slots Develops New Bonus Level Based on Community Feedback
Crowdsourcing Just Got Easier
video Distributed Knowledge

Founder and Chief Listening Officer at Influence Agents, Matt Hodkinson, talks about 2 recent arrivals to the social media scene (Opinionaided and Favo.rs), which could just make your...

Tonya Van Dijk Dec 20, 2011 09:30 pm GMT497 views
10
Crowdsourcing Just Got Easier
Crowdsourcing Just Got Easier (VIDEO)
video Distributed Knowledge

Matt Hodkinson talks about 2 recent arrivals to the social media scene, which could just make your co-creation and crowdsourcing job a lot easier. Listen to your market, create better products, and...

Harshida PatelDec 21, 2011 02:53 am GMT790 views
10
Crowdsourcing Just Got Easier (VIDEO)
How iQmetrix beefed up its social media strategy
document Distributed Knowledge

According to Anne Weiler, VP-marketing at iQmetrix, coming up with new content every day was a task iQmetrix decided to entrust to internal crowdsourcing. Every morning, employees on the...

Jayne AnnMar 14, 2012 03:32 am GMT1038 views
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How iQmetrix beefed up its social media strategy
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