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article Crowd Creativity, Open Innovation, ToolsIn an era where people are comfortable voicing their opinions, online, about products and services, companies can determine customer needs by strategically collecting and integrating customers’...
document Distributed Knowledge, Open InnovationThe use of gamification continues to grow. An article by Jodie Sangster for Power Marketer, “Gamification: The CrowdSourcing Innovation to Engage Customers,” discusses some of the Gartner’s...
document Crowd Creativity, Distributed KnowledgeBIA/Kelsey's new study on American SMB goes on to say that by 2015 SMBs will allocate 30 percent of their marketing budgets to traditional advertising (down from 52 percent in 2010), with the...
video Distributed Knowledge, Open InnovationThis video features Lukas Biewald, former CEO of CrowdFlower and Jason Aiken, Community Director, 99designs. Biewald and Aiken discuss quality controls in the crowdsource space. Other topics...
document Distributed Knowledge, Open InnovationBy listening to the market, you can better align the things you create and offer, with the desires and needs of your customers. The result? Better products, well-received, that get talked about in...
document Distributed KnowledgeGoing forwards, Trophy Slots will not only use crowdsourcing to develop new game features, but also entirely new apps. For emerging app publishers, utilising the power of the community is a highly...
video Distributed Knowledge
Founder and Chief Listening Officer at Influence Agents, Matt Hodkinson, talks about 2 recent arrivals to the social media scene (Opinionaided and Favo.rs), which could just make your...
video Distributed KnowledgeMatt Hodkinson talks about 2 recent arrivals to the social media scene, which could just make your co-creation and crowdsourcing job a lot easier. Listen to your market, create better products, and...
document Distributed Knowledge
According to Anne Weiler, VP-marketing at iQmetrix, coming up with new content every day was a task iQmetrix decided to entrust to internal crowdsourcing.
Every morning, employees on the...