Web's Largest listing of crowdsourcing and crowdfunding events
Web's Largest Directory of Sites2,338 crowdsourcing and crowdfunding sites
Some interesting data about crowdfunding was released this week by the American Dream Composite Index, or ADCI, (www.americandreamcompositeindex.com), a statistical measure of the American Dream...
American Dream Composite Index gives initial view into some ethnicity, age and socio-economic-based factors affecting one’s interest in investing in crowdfunding
There are a myriad of possibilities in the search for crowdsourcing milestones that announced its advent and its adoption as a model for online production, problem solving and for organizing for collective action: Commercial applications, advertising campaigns that succeed or backfire, funding for entrepreneurial ventures. This list of one dozen focuses on the pinnacles that demonstrate crowdsourcing’s highest potential: For public good, scientific research and technological innovation.
Each of these events involves a seminal moment when crowdsourcing came into greater public awareness being driven from calls to action that resulted in ever increasing numbers of individuals working together in a manner that has raised our collective consciousness.
We have selected our landmark crowdsourcing events based on criteria that make them notable because of their scale, their impact and the extent of their outreach to a wider audience both demographically and geographically. See if you agree with our choices!
With the “Remote Human Demographic Characterization” challenge, the Air Force is looking for descriptions of a system “that can determine approximate age (adult, teen, child) and gender of small...
Last year LG Electronics, the world's second-largest manufacturer of television sets and one of the world’s largest electronic conglomerates, known for its use of top Korean music and film stars and its stunning TV spots, launched its first open communication forum called the Life's Good lab. Its aim was to intensify the interaction between the company and their consumers in Brazil and Latin America as a whole and to also infuse the company with fresh ideas. The initiative was a success building a community of over 118,000 fans on its Facebook Page who generated more than 15,000 ideas. This initial success provided the backdrop for LG Electronics to explore further ways of using crowdsourcing and social media to engage its audience. This year, LGE have chosen to use their social media outreach to promote Korean culture by using their Facebook fan Page to launch a video contest
LG has been using Facebook as a platform to connect with its audience while, at the same time, collect new ideas. The next step, according to the company, is to keep in touch with the fans of LG and to create a place where they can express and post not only their ideas but expressions about the brand.
To explain better what this strategy means for the company I talked to Paulo Santamaria, responsible for Regional Digital Marketing at LG. Santamaria said that the objective of the strategy is to revitalize the LG brand and to improve customer preference. He wishes to emphasize LG’s brand image as young, passionate and energetic. “Our target demographic are the younger generation, fans of good music, the generation that is really attached to technology, growing up in the new social media culture”.
This is where GeniusRocket comes in. Their model can guarantee choice and value, while still maintaining the same quality of the agency.GeniusRocket ads are typically about a fifth the cost of...
Chief Executive Matt Barrie, in New Delhi for the launch, said at the press conference, "India is critical to our success. Over 1.2 million of 3 million plus users on our site come from...
The resulting maps were subjected to “crowd-editing”: inspired by the idea of “crowdsourcing”, they asked informed readers to comment on the maps and to suggest corrections. More than a dozen...
The Danish minister for Culture, Uffe Elbæk, congratulates the largest and oldest crowdsorcing initiative in Danish heritage, and comments on how heritage institutions can form a digital strategy...
Ask500People is brought to you by the zesty folks at Wondermill, which was inspired by James Surowiecki's 2004 best-selling book "The Wisdom of Crowds." The book's premise is...
Tuesday’s “Future of Crowdsourcing Summit”, orchestrated as a single event with simultaneous productions in San Francisco and Sydney linked by video and social media, was well executed and received positively as speakers, panelists and a highly engaged audience discussed the adoption, opportunities and consequences of crowdsourcing.
Does crowdsourcing, however, have the potential to be truly transformational at a macroeconomic level?
Chris Pitre has done an excellent job in explaining why marketers should invest in crowdsourced research. He also presented Crowdtap, as a research tool that he's company is using and is...
Upon reading this document, you'll be able to realize that a lot of people, and even you, think crowdsourcing is that easy. But it's not. Read this article to find out the things you...
Last week’s blogpost “Equity or Debt?” the Next step in Crowdfunding highlighted the three fundamental forms of crowdfunding platforms:
Crowdtap will launch at South by Southwest this year but had a "soft launch" on Tuesday at the New York Tech Meetup. It was very well-received - Twitter buzz was heralding it as "the...
Terms, such as co-creation, mass customization, interactive value creation, or open innovation represent the increasing success of new (predominantly Internet-based) practices and give evidence that the general public can constitute a source of enhanced innovation.
In many countries the public sector has been seeking to reform itself, anyway. Do the open innovation methods, broadly understood provide a way? In this post, Dennis Hilgers and Frank Piller look at the wider benefits of an open public service and raise some of the most important issues.
As pioneers of branded user-generated media,they help advertisers and their agencies implement content-based marketing campaigns. Urgent Content campaigns engage audiences with reliable,...
Bradley then concluded by opening the microphones for direct feature requests, feedback, complaints and ideas for the next releases of MTurk – an effort to bring researchers and users of the...
There are a myriad of possibilities in the search for crowdsourcing milestones that announced its advent and its adoption as a model for online production, problem solving and for organizing for...
One of the tenets of the open source software movement was that armies of coders and testers would fall-in and self organize driven purely by intrinsic rewards. This was driven by the notion that they could not only build it better, but that closed and restrictive practices were not in everyone’s best interest! So, it would seem that if you could harness the intrinsic motivations of this special breed of individual and further reward their performance, you might just have an unbeatable business model…..maybe uTest has discovered that model?
I was keen to find out what made uTest’s model different and, from the looks of its top name client list, what was underpinning its obvious success. I recently interviewed Matt Johnston, uTest’s Chief Marketing Officer, who shed some light on uTest’s interesting business model.
Founded in 2010, the industry website, Crowdsourcing.org, is a neutral organization dedicated solely to crowdsourcing and crowdfunding. As one of the most influential and credible authorities in the crowdsourcing space, Crowdsourcing.org is recognized worldwide for its intellectual capital, crowdsourcing and crowdfunding practice expertise and unbiased thought leadership.
