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document Crowd Creativity
In addition to bringing better-for-you food to the biggest single television event of the year, Dannon Oikos chose a unique approach to creating the ad. The commercial was crowdsourced among a...
document Distributed Knowledge
Initially debuted in an April test pilot program, Eat24 is launching its social Notes feature nationwide (in the United States, that is) this month.Eat24 Notes, which the company says is...
document Distributed Knowledge
Eat24 Notes, which the company says is patent-pending, expands on current Yelp reviews for Eat24 partner restaurants by letting users find and create content about specific menu items they liked,...
document Open InnovationAll kinds of innovated solutions can be crowdsourced. For example, Proctor & Gamble have achieved their objective of increasing external development of new products from 20% to 35% by using...
document Open Innovation
All kind of companies can adopt this strategy called "Open Innovation" , for instance, the ones producing food, cars, phones or even toys.Starbucks, Telefonica, Kraft or BMW have...
document Distributed KnowledgeBecause social, mobile, and technologies are core to 4food's raison d'etre, return on investment is closely intertwined with the overall success of the company, part of which is tied to...
document CrowdfundingAreas of particular need will be researched and identified, with new producer-consumer relationships created from within local communities and strengthened by Foodshare's infrastructural...
document Crowdfunding
Righteous, founded by ex-Unilever marketer Gem Misa, crowdsourced the money in five weeks, with 82 investors putting up the money in return for a 15% stake in the business.
She aims to use the...
document Distributed Knowledge23andMe's move to seek regulatory approval is a first for the direct-to-consumer genetics market, and is widely viewed as a necessary step forward. "I think it's a positive move in...
article Crowdfunding
In a statement provided to TNW, CircleUp called the new proposed rules “welcome,” noting that in its view, “equity based crowdfunding is poised to move mainstream” if they are approved. If...
Open InnovationJeff Bellairs, a director at the General Mills Worldwide Innovation Network, recently wrote a piece arguing that open innovation is key to ensuring global food stability at a time of rising population. We share the highlights of Bellairs' post.
Read more
article Open InnovationCo-creation through open innovation and crowdsourcing is what most companies focus on in order to capitalize on the creativity and intelligence of the worldwide audience. Multinational food...
site Open Innovation / Idea GenerationCampbell Soup Company is focused on bringing innovative products to market in the areas of: Simple Meals, Baked Snacks, and Healthy Beverages.
This site provides a convenient way for those who...
site Distributed Knowledge / Social (or Peer) ProductionSweetFry is a social media crowdsourcing site for amateur cooks, bakers, chefs, bartenders, wine and beer markers. Users can share, store and rate recipes. The community can experience recipes...
site Distributed Knowledge / Citizen Science
YourEncore helps companies accelerate innovation by connecting them with retired scientists and engineers to leverage their expertise. YourEncore provides these services to industry-leading...
document CrowdfundingMuch in the same manner that OlyKraut supports and reaches out to many small local farmers in the area, the burgeoning food business is now seeking help from each of you to be able to grow their...
document Cloud Labor, Distributed Knowledge
“This crowd engagement is one of the first of its kind in Ireland and follows a global trend of leading brands turning to crowdsourcing to encourage consumer collaboration in the development of...
document Distributed KnowledgeSocial media advertising has taken off over the last years, prompting many corporations and organizations to plug in for greater brand recognition. It is now a multimillion-dollar enterprise and...
document Open Innovation
Dunkin’ Donuts is a fan of crowdsourcing and social media to engage its audience. In so doing Dunkin' Donuts is able to pursue its long term objectives:
•Introduce distinctive promotions...
document Distributed Knowledge
There is something inevitable about the reaction to Mondelez, the crowdsourced name for the new company that will manage Kraft's snack foods business. Following a wry story in today's...