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site Crowd Creativity / DesignEdge Amsterdam is a creative elite sourcing agency from Amsterdam. We work with young creative talent to deliver fresh, new and unbiased concepts, designs and ideas. We tackle any briefing you...
document CrowdfundingCrowdsourcing is not only suitable for start-ups but can also be used by seasoned businesses. Crowdsourcing may be a way to get work done in times of high demand, or a way to get fresh ideas about...
document Distributed Knowledge, Open Innovation, Tools
Google maps or OpenStreetMap, for instance, relied heavily on crowdsourcing. The success of any mapping application depends on its ability to show users minute details of localities, anywhere on...
document Open Innovation, ToolsThe latest application of crowdsourcing by the likes of Unilever and Heineken also differs from some of the early adopters in one other key respect. The new digital platforms are not self-contained...
Distributed Knowledge, Open InnovationLisa Barone’s “7 Ways to Incorporate Crowdsourcing into Your Business” originally published by OutspokenMedia.com recently sparked quite a discussion amongst the online crowdsourcing community. While Barone’s article covers a list of crowdsourcing applications for SMBs and start-ups, we should also consider the implications of crowdsourcing for bigger businesses and large enterprises. Crowdsourcing is definitely impacting a wide range of business models, but its use and applicability varies according to the size of the entity.
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video Distributed Knowledge, Open Innovation
Museums are seeking new ways to attract and engage audiences in a crowded digital landscape with a lot of competition for online time and attention. Games allow a fresh approach to museum...
Crowd CreativityWhen you hold the lofty position of being the number one manufacturer of both mobile phone handsets and smartphones with a 13 and 17 point lead respectively in market share, you might think “why change a winning formula”; however for Nokia, innovation is the DNA not just part of it! Nokia maintains a healthy lead in the rankings charts for 2010 as reported by both IDC and Strategy Analytics however with Samsung’s annual sales growth trumping Nokia’s by a factor of over four times, Nokia’s number one position is threatened unless it can improve its annual sales growth figures.
One recent attempt to do this was to make an open call for innovation, inviting, for the first time, the crowd to create a new version of its iconic ringtone, which has been its trademark since 1994.
In partnership, Nokia selected the small Finnish startup, AudioDraft which was founded in July 2010. AudioDraft specializes in contest based challenges that crowdsource music and sound design. The contest attracted thousands of talented sound designers and music producers from all over the world, with Nokia paying $ 10,000 for the winner. The new ringtone will be available on some 100 million devices and will be heard over 1 billion times a day.
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document Distributed Knowledge, Open Innovation
Zooppa is the world's leading source of user-generated advertising. With a creative community of over 125,000 members, Zooppa has worked with global brands like Samsung, AT&T, Nike and...
CrowdfundingLike most of the speakers at Monday’s SoHo Loft Capital Creation and Crowdfunding Conference, Grow Venture Community co-founder Jouko Ahvenainen flew to Manhattan to talk equity. Grow VC, whose motto is “everyone funding startups,” acts as a matchmaker between entrepreneurs and investors, trusting the crowd to guide its investment decisions. Based in Hong Kong with additional offices in New York City and London, the company stresses its global reach: Grow VC counts over 12,000 members and 3,000 startups from all over the world among its ranks. The Grow VC platform acts as a full-fledged startup ecosystem, funding promising startups with as much capital as $1 million USD. We spoke with Ahvenainen to learn more about Grow VC.
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Open InnovationTwo weeks ago, we published a piece that discussed the state of open innovation (OI). In order to get the most current information for my story, I spoke with several executives from a number of leading OI companies. Today, I am sharing my very enlightening conversation with InnoCentive’s Vice President of Marketing Steve Bonadio.
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Crowd Creativity, Open InnovationYannig Roth writes in with advice for those looking to apply crowdsourcing to marketing -- a quickly-emerging field that sits somewhere between open innovation and creative crowdsourcing. His post explains what the crowdsourcing experience can look like, and shares some of the best practices to follow.
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document Distributed Knowledge
A businesses’ ability to innovate is more critical now than ever. HunchBuzz is a Crowdsourcing platform that enables entrepreneurs and businesses to generate new ideas from their internal and...