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Fresh Ways To Fish For Better Ideas
article Crowd Creativity, Distributed Knowledge, Open Innovation

Crowdsourcing services and contests have also been used to create 30-second commercials, name new products, and design logos. An innovation friend and colleague, Matt Greeley, president of the...

Harshida PatelSep 22, 2012 11:47 am GMT2812 views
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Fresh Ways To Fish For Better Ideas
Edge Amsterdam
site Crowd Creativity / Design

Edge Amsterdam is a creative elite sourcing agency from Amsterdam. We work with young creative talent to deliver fresh, new and unbiased concepts, designs and ideas. We tackle any briefing you...

Derek AriensFeb 09, 2011 02:11 pm GMT2424 views
140
The value of creative crowdsourcing: innovation and authenticity for brands
document 

Two French academics (Jean-Fabrice Lebraty and Katia Lobre) recently published a paper which shows how crowdsourcing generates : companies get innovative and authentic input from engaged people:...

Fritz SchaeferMay 02, 2011 01:34 pm GMT3015 views
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The value of creative crowdsourcing: innovation and authenticity for brands
Creative Alternative Financing – Crowdfunding & Crowdsourcing: Part I
document 

Crowdsourcing is not only suitable for start-ups but can also be used by seasoned businesses. Crowdsourcing may be a way to get work done in times of high demand, or a way to get fresh ideas about...

Pablo BracciniJun 05, 2011 05:38 am GMT1915 views
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Creative Alternative Financing – Crowdfunding & Crowdsourcing: Part I
Tackling issues together
document 

Google maps or OpenStreetMap, for instance, relied heavily on crowdsourcing. The success of any mapping application depends on its ability to show users minute details of localities, anywhere on...

Benjamin FosselDec 05, 2011 10:26 pm GMT1813 views
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Tackling issues together
Can crowdsourcing really crack corporate sustainability?
document 

The latest application of crowdsourcing by the likes of Unilever and Heineken also differs from some of the early adopters in one other key respect. The new digital platforms are not self-contained...

Jayne AnnApr 25, 2012 12:12 am GMT2791 views
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Can crowdsourcing really crack corporate sustainability?
Intel-GE Care Innovations™ Hackathon to Tackle Biggest Patient Engagement Hurdles
document Open Innovation

“The participation of two forward-thinking, innovative groups like MIT Hacking Medicine and StartX signifies the immense opportunity and necessity of revolutionizing patient engagement,...

Fritz SchaeferSep 11, 2014 11:56 am GMT979 views
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Intel-GE Care Innovations™ Hackathon to Tackle Biggest Patient Engagement Hurdles
Crowdsourcing Implications for Medium and Large Businesses
Distributed Knowledge, Open Innovation

Lisa Barone’s “7 Ways to Incorporate Crowdsourcing into Your Business” originally published by OutspokenMedia.com recently sparked quite a discussion amongst the online crowdsourcing community.  While Barone’s article covers a list of crowdsourcing applications for SMBs and start-ups, we should also consider the implications of crowdsourcing for bigger businesses and large enterprises. Crowdsourcing is definitely impacting a wide range of business models, but its use and applicability varies according to the size of the entity.

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Carl EspostiDec 11, 2010 07:34 pm GMT14926 views
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Mia Ridge at MuseumNext Edinburgh 2011
video 

Museums are seeking new ways to attract and engage audiences in a crowded digital landscape with a lot of competition for online time and attention. Games allow a fresh approach to museum...

Benjamin FosselAug 01, 2011 08:26 am GMT1557 views
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Mia Ridge at MuseumNext Edinburgh 2011
Nokia call on the crowd to remake its iconic ringtone

When you hold the lofty position of being the number one manufacturer of both mobile phone handsets and smartphones with a 13 and 17 point lead respectively in market share, you might think “why change a winning formula”;  however for Nokia, innovation is the DNA not just part of it! Nokia maintains a healthy lead in the rankings charts for 2010 as reported by both IDC and Strategy Analytics however with Samsung’s annual sales growth trumping Nokia’s by a factor of over four times, Nokia’s number one position is threatened unless it can improve its annual sales growth figures.

One recent attempt to do this was to make an open call for innovation, inviting, for the first time, the crowd to create a new version of its iconic ringtone, which has been its trademark since 1994.

In partnership, Nokia selected the small Finnish startup, AudioDraft which was founded in July 2010. AudioDraft specializes in contest based challenges that crowdsource music and sound design. The contest attracted thousands of talented sound designers and music producers from all over the world, with Nokia paying $ 10,000 for the winner. The new ringtone will be available on some 100 million devices and will be heard over 1 billion times a day.

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Carl EspostiSep 11, 2011 07:27 am GMT5303 views
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Crowd-Sourced Advertising Start-up Adds Partner Manager
document 

Zooppa is the world's leading source of user-generated advertising. With a creative community of over 125,000 members, Zooppa has worked with global brands like Samsung, AT&T, Nike and...

Tim SatterthwaiteOct 22, 2011 03:45 pm GMT1591 views
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Crowd-Sourced Advertising Start-up Adds Partner Manager
The Crowd as Investor: A Conversation with Grow VC Co-founder Jouko Ahvenainen
Crowdfunding

Like most of the speakers at Monday’s SoHo Loft Capital Creation and Crowdfunding Conference, Grow Venture Community co-founder Jouko Ahvenainen flew to Manhattan to talk equity. Grow VC, whose motto is “everyone funding startups,” acts as a matchmaker between entrepreneurs and investors, trusting the crowd to guide its investment decisions. Based in Hong Kong with additional offices in New York City and London, the company stresses its global reach: Grow VC counts over 12,000 members and 3,000 startups from all over the world among its ranks. The Grow VC platform acts as a full-fledged startup ecosystem, funding promising startups with as much capital as $1 million USD. We spoke with Ahvenainen to learn more about Grow VC.

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Eric BlattbergJan 28, 2012 02:00 am GMT3630 views
10
Adding Value to the R&D Process: A Discussion with InnoCentive’s Steve Bonadio

Two weeks ago, we published a piece that discussed the state of open innovation (OI). In order to get the most current information for my story, I spoke with several executives from a number of leading OI companies. Today, I am sharing my very enlightening conversation with InnoCentive’s Vice President of Marketing Steve Bonadio.

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Anton RootJul 17, 2012 02:27 am GMT6030 views
120
Designing the Crowdsourcing Experience for Marketing Managers
Crowd Creativity, Open Innovation

Yannig Roth writes in with advice for those looking to apply crowdsourcing to marketing -- a quickly-emerging field that sits somewhere between open innovation and creative crowdsourcing. His post explains what the crowdsourcing experience can look like, and shares some of the best practices to follow.

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Crowdsourcing.orgAug 09, 2012 04:36 pm GMT7120 views
11
Start-Up Cuts Global Businesses R&D Costs Through Crowdsourcing
document 

A businesses’ ability to innovate is more critical now than ever. HunchBuzz is a Crowdsourcing platform that enables entrepreneurs and businesses to generate new ideas from their internal and...

Fiona MaresDec 03, 2012 11:44 pm GMT1099 views
10
Start-Up Cuts Global Businesses R&D Costs Through Crowdsourcing
Crowd Coffee: December 17
Crowd Creativity, Crowdfunding, Distributed Knowledge

Check out the top crowd-driven stories of the day here at Crowdsourcing.org with Crowd Coffee! 

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Crowdsourcing.orgDec 17, 2013 03:50 pm GMT3048 views
10
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