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Search results for: gamification

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Innovative Leaders in Gamification
document Crowd Creativity, Distributed Knowledge, Open Innovation

Gamification is quite the hot topic in marketing of late, with a handful of organizations seeking out unique ways to incorporate such angles into their marketing strategy.

Sebastian BlancaSep 29, 2011 02:52 pm GMT5802 views
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Innovative Leaders in Gamification
Gamification: The Crowd Sourcing Innovation to Engage Customers
document Open Innovation

The most well known examples of gamification can be seen in Foursquare and Nike+ although the application has now extended way beyond the big brands and is being adopted in a variety of forms. The...

Jason RobbinsOct 24, 2011 08:40 pm GMT5374 views
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Gamification: The Crowd Sourcing Innovation to Engage Customers
Gamification – Crowdsourcing that Engages Your Customers
document Distributed Knowledge, Open Innovation

The process of gamification identifies what makes games compelling and important to the customer and uses those techniques to motivate behavioral changes in areas that are not traditionally...

Benjamin FosselNov 21, 2011 07:30 am GMT4816 views
10
Gamification – Crowdsourcing that Engages Your Customers
Gamification and Crowd Engagement
document Distributed Knowledge, Open Innovation

The use of gamification continues to grow. An article by Jodie Sangster for Power Marketer, “Gamification: The CrowdSourcing Innovation to Engage Customers,” discusses some of the Gartner’s...

Fiona MaresNov 24, 2011 05:42 am GMT4492 views
10
Gamification and Crowd Engagement
Too cool to play: the gamification backlash
document Crowd Creativity, Distributed Knowledge

In a recent Google Tech Talk designer and self-confessed“grumpy German scholar”Sebastian Deterding outlines how he believes companies could “gamify better”.His presentation really stands out from...

Tim SatterthwaiteDec 10, 2011 03:24 pm GMT4280 views
40
Too cool to play: the gamification backlash
'Gamification' engages otherwise uninterested customers
document Distributed Knowledge

Gamification is a rapidly growing trend. One study by Gartner from April 2011 predicts that more than 70% of Global 2000 organizations wll have at least one gamified application, and that more than...

Jayne AnnJan 15, 2012 02:51 am GMT2498 views
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'Gamification' engages otherwise uninterested customers
Enterprise gamification: Will it drive better business performance?
document Crowd Creativity

In particular, crowdsourcing can be very important element of successful gamification.Here are some of the leading providers of gamification services, crowdsourcing platforms, and tools: *...

Rebecca GutierrezApr 30, 2012 01:39 am GMT3505 views
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Enterprise gamification: Will it drive better business performance?
Gamification: just another step towards the post-digital business world
document Distributed Knowledge

“There is a growing base of workers and customers raised under the influence of video games and consumer technology,” explains Kamal Ramsingh, Technology Director at Deloitte South Africa. “All...

Luis Enrique MoralesJun 14, 2012 03:05 am GMT1441 views
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Gamification: just another step towards the post-digital business world
Gamification’s new role: gathering user behavior data
document Distributed Knowledge

The next phase for gamification is gathering data on use behavior, Deloitte states. Here’s the business case: “As more platforms track behavioral data, the aggregate of data could provide...

Fiona MaresAug 21, 2012 03:15 am GMT1489 views
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Gamification’s new role: gathering user behavior data
OBJE Works to Expand into Fast-Growing Gamification Industry
document Distributed Knowledge

With the power of consumer profiling and crowdsourcing, gamification allows companies to collect powerful customer data, solve complex business problems, engage users in education and stay...

Fritz SchaeferJun 26, 2013 01:37 pm GMT2440 views
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OBJE Works to Expand into Fast-Growing Gamification Industry
Recruitment 4.0: Crowdsourcing, Gamification, Recruitment as a Profit Center, … and the Death of Recruitment Agencies!
document Distributed Knowledge, Open Innovation

Recruitment 4.0: *Recruitment transitions from being a “cost center” into a “profit center”’! *The collapse and insolvency of many recruitment agencies. *Job boards...

Benjamin FosselNov 10, 2011 04:11 pm GMT2577 views
90
Recruitment 4.0: Crowdsourcing, Gamification, Recruitment as a Profit Center, … and the Death of Recruitment Agencies!
The Future of the City: Crowd-Sourcing & Gamification for City 2.0
document Distributed Knowledge

Although crowd sourcing and gamification in urban design are still at an infant stage, there are already well established open source initiatives and ideas that could help define this new way of...

Pablo BracciniMar 16, 2012 12:51 am GMT2193 views
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The Future of the City: Crowd-Sourcing & Gamification for City 2.0
Apperian embraces crowdsourcing and gamification
blog Distributed Knowledge

Apperian has added crowdsourcing and gamification elements to its EASE enterprise mobile app management platform. Crowdsourcing brings together users and developers to drive improvements for...

Sebastian BlancaApr 28, 2012 03:24 am GMT3260 views
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Apperian embraces crowdsourcing and gamification
Mixing mobiles with crowdsourcing and gamification hauntingly promising
document Crowd Creativity

Professor Fabian Bustamante, associate professor of electrical engineering and computer science at the McCormick School of Engineering at Northwestern University, thinks he has found a way via...

Luis Enrique MoralesJun 01, 2012 05:48 am GMT1905 views
00
Mixing mobiles with crowdsourcing and gamification hauntingly promising
Big Data, Crowdsourcing and Gamification: making Data Science a sport
article Distributed Knowledge

This crowdsourcing approach is especially interesting for companies experimenting with big data or companies who are eager to find out what the data they already own can tell them. Kaggle offers a...

Fritz SchaeferSep 13, 2012 12:26 am GMT1872 views
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Big Data, Crowdsourcing and Gamification: making Data Science a sport
Gamification Can Work — Just Don’t Hire A Game Designer
article Distributed Knowledge

Gamification is an “interaction design” problem. According to crowdsourcing website Wikipedia interaction design is: “The practice of designing interactive digital products, environments,...

Tonya Van Dijk Dec 09, 2012 12:12 am GMT2538 views
10
Gamification Can Work — Just Don’t Hire A Game Designer
can gamification bring crowdfunding to the next level?
blog Crowdfunding, Tools

We have all heard about crowdfunding campaigns, during which millions of dollars were raised to make a project become reality. Several platforms have grown to be international and help collect...

Justyna KrólFeb 01, 2013 09:34 pm GMT2362 views
10
can gamification bring crowdfunding to the next level?
Can Games and Gamification Fix Washington?
document Distributed Knowledge, Open Innovation

There are three ways to fix government using gamification: Understand the Player Leverage Games To Create Connections Gamify The System

Adam FrazerMay 06, 2011 03:42 am GMT2833 views
00
Can Games and Gamification Fix Washington?
Gamification time: What if everything were just a game?
document Crowd Creativity, Distributed Knowledge, Open Innovation

At the end of the day, we all like to have fun - and in our digital and increasingly mobile world, gamification is proving to be just the right tool to guide that fun down the right channels....

Fritz SchaeferJun 21, 2011 11:30 am GMT3482 views
10
Gamification time: What if everything were just a game?
How Gamification Drives Crowdsourcing
Tools

When Seth Priebatsch, CEO at SCVNGR, delivered his audaciously provocative presentation at TED he was talking about how to motivate the crowd when money isn’t the currency. You can call the approach of rewarding certain online behaviors (or penalizing others) 'Gamification', 'Game Mechanics', or 'Social Rewards', all are being equally banded about and are receiving lots of buzz. Whatever you call it, it’s all about the motivation of the masses...we’ll call it Gamification.

The options for presenting a range of digital incentives and rewards is theoretically infinite but the primary design elements include motivational triggers such as: positive (and possibly immediate) feedback (e.g. a sound that quickly becomes recognizable upon the successful completion of a task); noticeable advancement through the “game” upon successfully performing the work (e.g. progression to a new level); awarding points, badges, and status levels, etc. (see Gowalla, GetGlue or Foursquare).

Gamification however can be about much more than just driving online engagement by awarding users tokens that represent their various levels of achievement – some refer to this type of consumer engagement as 'Pouring Chocolate on Broccoli' (a very Germanic expression meaning to simply spice something up that is a bit boring). Used in this manner, the greater potential of using Gamification is somewhat lost.

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Claudia PelzerSep 04, 2011 03:50 am GMT21476 views
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