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Search results for: gamification

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Innovative Leaders in Gamification
document Crowd Creativity, Distributed Knowledge, Open Innovation

Gamification is quite the hot topic in marketing of late, with a handful of organizations seeking out unique ways to incorporate such angles into their marketing strategy.

Sebastian BlancaSep 29, 2011 02:52 pm GMT8215 views
10
Innovative Leaders in Gamification
Gamification and Crowd Engagement
document Distributed Knowledge, Open Innovation

The use of gamification continues to grow. An article by Jodie Sangster for Power Marketer, “Gamification: The CrowdSourcing Innovation to Engage Customers,” discusses some of the Gartner’s...

Fiona MaresNov 24, 2011 05:42 am GMT6748 views
60
Gamification and Crowd Engagement
Too cool to play: the gamification backlash
document Crowd Creativity, Distributed Knowledge

In a recent Google Tech Talk designer and self-confessed“grumpy German scholar”Sebastian Deterding outlines how he believes companies could “gamify better”.His presentation really stands out from...

Tim SatterthwaiteDec 10, 2011 03:24 pm GMT6681 views
10
Too cool to play: the gamification backlash
'Gamification' engages otherwise uninterested customers
document Distributed Knowledge

Gamification is a rapidly growing trend. One study by Gartner from April 2011 predicts that more than 70% of Global 2000 organizations wll have at least one gamified application, and that more than...

Jayne AnnJan 15, 2012 02:51 am GMT3804 views
90
'Gamification' engages otherwise uninterested customers
Enterprise gamification: Will it drive better business performance?
document Crowd Creativity

In particular, crowdsourcing can be very important element of successful gamification.Here are some of the leading providers of gamification services, crowdsourcing platforms, and tools: *...

Rebecca GutierrezApr 30, 2012 01:39 am GMT5835 views
00
Enterprise gamification: Will it drive better business performance?
Gamification: just another step towards the post-digital business world
document Distributed Knowledge

“There is a growing base of workers and customers raised under the influence of video games and consumer technology,” explains Kamal Ramsingh, Technology Director at Deloitte South Africa. “All...

Luis Enrique MoralesJun 14, 2012 03:05 am GMT2400 views
10
Gamification: just another step towards the post-digital business world
OBJE Works to Expand into Fast-Growing Gamification Industry
document Distributed Knowledge

With the power of consumer profiling and crowdsourcing, gamification allows companies to collect powerful customer data, solve complex business problems, engage users in education and stay...

Fritz SchaeferJun 26, 2013 01:37 pm GMT3547 views
00
OBJE Works to Expand into Fast-Growing Gamification Industry
Gamification is Dead! New Tech Startup Takes on Gamification Platforms - Rewards Members for Reviews, Check-ins and Purchases
document Tools

MoPals uses crowdsourcing to grow its community, issuing big rewards like $500 for every business a member refers, while providing an easy to integrate loyalty program for small, medium and large...

Pablo BracciniOct 08, 2014 12:48 pm GMT8880 views
00
Gamification is Dead! New Tech Startup Takes on Gamification Platforms - Rewards Members for Reviews, Check-ins and Purchases
Gamification: The Crowd Sourcing Innovation to Engage Customers
document 

The most well known examples of gamification can be seen in Foursquare and Nike+ although the application has now extended way beyond the big brands and is being adopted in a variety of forms. The...

Jason RobbinsOct 24, 2011 08:40 pm GMT7757 views
180
Gamification: The Crowd Sourcing Innovation to Engage Customers
Gamification – Crowdsourcing that Engages Your Customers
document 

The process of gamification identifies what makes games compelling and important to the customer and uses those techniques to motivate behavioral changes in areas that are not traditionally...

Benjamin FosselNov 21, 2011 07:30 am GMT7513 views
40
Gamification – Crowdsourcing that Engages Your Customers
The Future of the City: Crowd-Sourcing & Gamification for City 2.0
document Distributed Knowledge

Although crowd sourcing and gamification in urban design are still at an infant stage, there are already well established open source initiatives and ideas that could help define this new way of...

Pablo BracciniMar 16, 2012 12:51 am GMT3276 views
00
The Future of the City: Crowd-Sourcing & Gamification for City 2.0
Apperian embraces crowdsourcing and gamification
blog Distributed Knowledge

Apperian has added crowdsourcing and gamification elements to its EASE enterprise mobile app management platform. Crowdsourcing brings together users and developers to drive improvements for...

Sebastian BlancaApr 28, 2012 03:24 am GMT4315 views
00
Apperian embraces crowdsourcing and gamification
Mixing mobiles with crowdsourcing and gamification hauntingly promising
document Crowd Creativity

Professor Fabian Bustamante, associate professor of electrical engineering and computer science at the McCormick School of Engineering at Northwestern University, thinks he has found a way via...

Luis Enrique MoralesJun 01, 2012 05:48 am GMT3035 views
10
Mixing mobiles with crowdsourcing and gamification hauntingly promising
Gamification’s new role: gathering user behavior data
document 

The next phase for gamification is gathering data on use behavior, Deloitte states. Here’s the business case: “As more platforms track behavioral data, the aggregate of data could provide...

Fiona MaresAug 21, 2012 03:15 am GMT2458 views
10
Gamification’s new role: gathering user behavior data
Big Data, Crowdsourcing and Gamification: making Data Science a sport
article Distributed Knowledge

This crowdsourcing approach is especially interesting for companies experimenting with big data or companies who are eager to find out what the data they already own can tell them. Kaggle offers a...

Fritz SchaeferSep 13, 2012 12:26 am GMT2973 views
30
Big Data, Crowdsourcing and Gamification: making Data Science a sport
Gamification Can Work — Just Don’t Hire A Game Designer
article Distributed Knowledge

Gamification is an “interaction design” problem. According to crowdsourcing website Wikipedia interaction design is: “The practice of designing interactive digital products, environments,...

Tonya Van Dijk Dec 09, 2012 12:12 am GMT3546 views
00
Gamification Can Work — Just Don’t Hire A Game Designer
can gamification bring crowdfunding to the next level?
blog Crowdfunding, Tools

We have all heard about crowdfunding campaigns, during which millions of dollars were raised to make a project become reality. Several platforms have grown to be international and help collect...

Justyna KrólFeb 01, 2013 09:34 pm GMT3427 views
00
can gamification bring crowdfunding to the next level?
RecruitiFi uses gamification to enhance the recruiting process
article Cloud Labor, Tools

Through gamification and crowdsourcing, RecruitiFi hopes to put a network of recruiters and potential hires in the palm of employers' hands. Finding a ride and finding new employee might...

Harshida PatelMay 12, 2014 01:02 pm GMT1689 views
00
RecruitiFi uses gamification to enhance the recruiting process
Can Games and Gamification Fix Washington?
document Distributed Knowledge, Open Innovation

There are three ways to fix government using gamification: Understand the Player Leverage Games To Create Connections Gamify The System

Adam FrazerMay 06, 2011 03:42 am GMT3822 views
60
Can Games and Gamification Fix Washington?
How Gamification Drives Crowdsourcing
Tools

When Seth Priebatsch, CEO at SCVNGR, delivered his audaciously provocative presentation at TED he was talking about how to motivate the crowd when money isn’t the currency. You can call the approach of rewarding certain online behaviors (or penalizing others) 'Gamification', 'Game Mechanics', or 'Social Rewards', all are being equally banded about and are receiving lots of buzz. Whatever you call it, it’s all about the motivation of the masses...we’ll call it Gamification.

The options for presenting a range of digital incentives and rewards is theoretically infinite but the primary design elements include motivational triggers such as: positive (and possibly immediate) feedback (e.g. a sound that quickly becomes recognizable upon the successful completion of a task); noticeable advancement through the “game” upon successfully performing the work (e.g. progression to a new level); awarding points, badges, and status levels, etc. (see Gowalla, GetGlue or Foursquare).

Gamification however can be about much more than just driving online engagement by awarding users tokens that represent their various levels of achievement – some refer to this type of consumer engagement as 'Pouring Chocolate on Broccoli' (a very Germanic expression meaning to simply spice something up that is a bit boring). Used in this manner, the greater potential of using Gamification is somewhat lost.

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Claudia PelzerSep 04, 2011 03:50 am GMT25306 views
20
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