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Gamification is quite the hot topic in marketing of late, with a handful of organizations seeking out unique ways to incorporate such angles into their marketing strategy.
The most well known examples of gamification can be seen in Foursquare and Nike+ although the application has now extended way beyond the big brands and is being adopted in a variety of forms. The...
The process of gamification identifies what makes games compelling and important to the customer and uses those techniques to motivate behavioral changes in areas that are not traditionally...
The use of gamification continues to grow. An article by Jodie Sangster for Power Marketer, “Gamification: The CrowdSourcing Innovation to Engage Customers,” discusses some of the Gartner’s...
In a recent Google Tech Talk designer and self-confessed“grumpy German scholar”Sebastian Deterding outlines how he believes companies could “gamify better”.His presentation really stands out from...
Gamification is a rapidly growing trend. One study by Gartner from April 2011 predicts that more than 70% of Global 2000 organizations wll have at least one gamified application, and that more than...
In particular, crowdsourcing can be very important element of successful gamification.Here are some of the leading providers of gamification services, crowdsourcing platforms, and tools: *...
“There is a growing base of workers and customers raised under the influence of video games and consumer technology,” explains Kamal Ramsingh, Technology Director at Deloitte South Africa. “All...
The next phase for gamification is gathering data on use behavior, Deloitte states. Here’s the business case: “As more platforms track behavioral data, the aggregate of data could provide...
Recruitment 4.0: *Recruitment transitions from being a “cost center” into a “profit center”’! *The collapse and insolvency of many recruitment agencies. *Job boards...
Although crowd sourcing and gamification in urban design are still at an infant stage, there are already well established open source initiatives and ideas that could help define this new way of...
Apperian has added crowdsourcing and gamification elements to its EASE enterprise mobile app management platform. Crowdsourcing brings together users and developers to drive improvements for...
Professor Fabian Bustamante, associate professor of electrical engineering and computer science at the McCormick School of Engineering at Northwestern University, thinks he has found a way via...
This crowdsourcing approach is especially interesting for companies experimenting with big data or companies who are eager to find out what the data they already own can tell them. Kaggle offers a...
Gamification is an “interaction design” problem. According to crowdsourcing website Wikipedia interaction design is: “The practice of designing interactive digital products, environments,...
We have all heard about crowdfunding campaigns, during which millions of dollars were raised to make a project become reality. Several platforms have grown to be international and help collect...
There are three ways to fix government using gamification: Understand the Player Leverage Games To Create Connections Gamify The System
At the end of the day, we all like to have fun - and in our digital and increasingly mobile world, gamification is proving to be just the right tool to guide that fun down the right channels....
When Seth Priebatsch, CEO at SCVNGR, delivered his audaciously provocative presentation at TED he was talking about how to motivate the crowd when money isn’t the currency. You can call the approach of rewarding certain online behaviors (or penalizing others) 'Gamification', 'Game Mechanics', or 'Social Rewards', all are being equally banded about and are receiving lots of buzz. Whatever you call it, it’s all about the motivation of the masses...we’ll call it Gamification.
The options for presenting a range of digital incentives and rewards is theoretically infinite but the primary design elements include motivational triggers such as: positive (and possibly immediate) feedback (e.g. a sound that quickly becomes recognizable upon the successful completion of a task); noticeable advancement through the “game” upon successfully performing the work (e.g. progression to a new level); awarding points, badges, and status levels, etc. (see Gowalla, GetGlue or Foursquare).
Gamification however can be about much more than just driving online engagement by awarding users tokens that represent their various levels of achievement – some refer to this type of consumer engagement as 'Pouring Chocolate on Broccoli' (a very Germanic expression meaning to simply spice something up that is a bit boring). Used in this manner, the greater potential of using Gamification is somewhat lost.
Kwestr, started by American Frank Yu, is built with integration with both Sina Weibo (one of China’s largest social networking sites) as well as Facebook (which is currently blocked by China’s...
Founded in 2010, the industry website, Crowdsourcing.org, is a neutral organization dedicated solely to crowdsourcing and crowdfunding. As one of the most influential and credible authorities in the crowdsourcing space, Crowdsourcing.org is recognized worldwide for its intellectual capital, crowdsourcing and crowdfunding practice expertise and unbiased thought leadership.
