2,357 crowdsourcing and crowdfunding sites
We have long been bothered by the fact that many people spend many hours on content for which they are not compensated—and which sadly never helps to further the goals of the sponsor. Instead, we would like to figure out how to repeatedly get a few creators interested in a specific video task and provide them the feedback along the way that would help them to maximize their payoff.
n0tice is a community noticeboard that aims to answer the ever relevant question, "What's happening near me?" The platform, launched by the Guardian Media Group, gives users the ability to share ads, news, and events taking place within a community. We caught up with Matt McAlister, n0tice creator and director of digital strategy at the Guardian Media Group, to discuss the recent developments and potential uses for the platform.
When Jeff Howe coined the term crowdsourcing back in 2006, he defined it as »the act of a company or institution taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people in the form of an open call » (this definition is still on Wikipedia). Today, other buzzwords like co-creation and open innovation flood the marketing and innovation blogs. To know what’s happening with crowdsourcing, let’s just take a look at how the platforms based on crowdsourcing principles evolve. Let’s take a look at different types of platforms using crowdsourcing principles : virtual ad agencies, creativity platforms and (still) the crowd-sourcers.
VIRTUAL AD AGENCIES
I recently found an interesting blog post about discussing well-known crowdsourcing websites. Peter La Motte, president of GeniusRocket, describes how his websites’ model is not an open crowdsouring platform anymore, but rather « an agency powered by the crowd «. This means that ideas and storyboards are crowdsourced, but they only go into production when the client has given feedback and approves the project. This is the main difference with open platforms like Poptent or eYeka, who are open platforms for various creative people who can choose which projects they want to participate in. Other virtual ad agencies include Victors&Spoils, founded by John Winsor (a review of his book Flipped here), and Tongal. I like Tongal’s video because it explains how the crowd is leveraged to select and refine ideas:
In this post, the fourth in a series, David Drake offers some recommendations on how to address "held of record" matters under the emerging crowdfunding framework.
Premiering at the Savonlinna Opera Festival in Finland this summer, the opera titled “Free Will” has been created at the hands of hundreds of theater fanatics. Through the careful cultivation of artistic direction, design elements, and human resources, guided by the vigilant eye of a team of opera experts, a full-formed opera has all but sprung forth from this campaign, appropriately entitled “Opera By You."
Earlier this year, Yannig Roth began to list all the creative crowdsourcing initiatives he could find, applied to Interbrand’s ranking of the 100 Best Global Brands. The result was this living post on his blog, which he's given us permission to re-post here.
Yannig Roth writes in with advice for those looking to apply crowdsourcing to marketing -- a quickly-emerging field that sits somewhere between open innovation and creative crowdsourcing. His post explains what the crowdsourcing experience can look like, and shares some of the best practices to follow.
Imagine seeing Donald Trump on TV saying, “Invest in my new casino – give me $10,000 and you get 10,000 stock shares!” This is the promise of the new Securities & Exchanges Commission (SEC) Regulation D, Rule 506 exemption proposal close to being introduced, and this is how it affects you.
I have identified four different models of crowdsourcing activities: wisdom, creation, voting, and funding. There’s isn’t one best way to do it – and many organizations use a combination of these models to meet their objectives. Social media tools for engaging and capturing the work of crowds include: wikis, custom platforms or web sites that facilitate voting, rating, giving feedback, adding content, or funding. And, you can use social media tools such as Twitter, Facebook, Blogs, to support engaging crowds to participate in the activity.
The debate about the definition of crowdsourcing continues and the conversation inevitably draws to what exactly is and what isn’t crowdsourcing. While it’s interesting and fun to reference historical examples of open collaboration, it can actually confuse the dialogue. Historical examples are useful though in enabling a clear comparison with what we have chosen today to define as crowdsourcing.
The Longitude Prize of 1714, offering £20,000 in an open call to anyone that could come up with a way for merchants and sailors to navigate at sea, won by John Harrison, the son of a carpenter; the Niagara Suspension Bridge prize of 1847 offering a $10 prize to the person who could successfully lay the first line across the Niagara won by a young boy using a kite; the project to compile the first Oxford English Dictionary in the late 1890’s that involved a group of scholars breaking the work into manageable chunks and enlisting the support of the crowd – the examples are numerous! While these examples and many more show that open calls to undefined groups with the offer of a monetary or altruistic award is nothing new, they don’t fit with our definition of crowdsourcing!
Harnessing the knowledge citizens and government employees share on social media applications in the public sector is a tricky challenge of the Government 2.0 era. Every day, thousands of citizens comment on government Facebook posts and blog entries or reshare information published on Twitter. Rarely has government had the opportunity to harvest innovative ideas and knowledge published through these channels. The main reason many agencies set up an organizational account is still “to be where the people are.” Recently, ‘open innovation’ platforms have started to address this disconnect, providing the public with the capability to interact and brainstorm alongside government officials. Simply put, these platforms make participating in government cool again.
Social media tools — such as blogs, Twitter and Facebook — are great channels to collect and encourage citizens to provide their insights on the issues and plans of government. Unfortunately, today’s standard social networking services do not have the capability to automatically extract and collate new knowledge or ideas from content that citizens are submitting through the existing commenting channels. In some cases, the sheer volume of comments makes proper analysis very difficult. The challenge is to extract new ideas or valuable insights from the influx of comments in a productive and efficient way. Open innovation platforms are designed to fill this gap.
This week we share two unique crowdfunding models that are in operation right now -- both have to do with crowdfunding educational experiences and use a donor-based model like Kickstarter. First up is this guest post from Dante Hamilton, director of the IWN Internship Fund.
Seth Weinstein tells us how tapping the creative power of geeks in the Magic: The Gathering community was an early example of crowdsourcing.
David Drake, a founding board member of Crowdfund Intermediary Regulatory Advocates or CfIRA, writes in with his suggestions on Regulation D, Section 508 crowdfunding safe harbor.
Many activists in Egypt donated food and medical supplies to support the Libyan revolution in early 2011. As a result, volunteers set up and coordinated humanitarian convoys from major Egyptian cities to Tripoli. But these convoys faced two major problems. First, volunteers needed to know where the convoys were in order to communicate this to Libyan revolutionists so they could wait for the fleet at the border and escort them to Tripoli. Second, because these volunteers were headed into a war zone, their friends and family wanted to keep track of them to make sure they were safe. The solution? IntaFeen.com.