2,940 crowdsourcing and crowdfunding sites
A worldwide survey developed by blur Group showed that nearly half of entrepreneurs and start-ups are developing ‘knowledge-as-a-service’ (KaaS) business models and crowdsourcing is a popular method to jump-start projects.
The study had reviewed the 1,546 members that had particpated on the Innovatrs Exchange www.innovatrs.com , an innovation platform where corporations worldwide can discover, partner with or invest in innovative startups and entrepreneurs.
Crowdsourcing.org interviewed Philip Letts, the founder and CEO of blur Group, a London based international crowdsourced creative group with 11,784 creatives all over the world delivering relevant design, marketing, advertising, media and ideation services. Its main clients are CNN, Financial Times, GE Healthcare and Ralph Lauren.
Even the best ideas are rarely perfected alone, and technology continues to offer ways of bringing creative minds together. Focusing on what it calls “social ideation”, Ahhha is a brand-new crowdsourcing platform that aims to help innovators bring their ideas to life.
Brad Haymaker, Partner and Creative Director of VOLUME Industries stated that, “The launch of BrandNinjas.com allows us to provide a complete solution for any client from the initial brand concept...
Rapid growth of the Crowdsourcing market leads to continuous emergence of new use cases. In order to create the most complete inventory of Crowdsourcing use cases, the massolution team conducted an extensive review of the publicly available information on Crowdsourcing transactions, announcements and industry news. In addition, we interviewed a number of leading Crowdsourcing providers and analyzed the information available on our industry website crowdsourcing.org, reviewing more than 2,500 content items (articles, blogs, documents) published over the last two years.
On crowdsourcing.org alone we reviewed over 2,500 references to the use of crowdsourcing (individual content items) and identified of these, 435 provided relevant examples of enterprise crowdsourcing, which we then classified using massolution’s proprietary Use Case categorization framework. The subsequent analysis of these content items produced information on the crowdsourcing efforts of 83 enterprises from 13 industries in addition to multiple government clients. In additional to specific references to enterprises, a large number of items also described, in general terms, other offerings of Crowdsourcing service providers, targeted at the enterprise market, that were not specifically attributed to named enterprises.
In total, we identified 65 specific Use Cases (i.e., discreet applications) of Crowdsourcing being performed today within enterprises, which we then organized under four categories:
In this context, the crowdsourcing concept lets multiple users, including the company's own customers, collaborate in defining project goals. Social tools will be provided to let folks vote...
Projects typically consist of three phases: the first where members of the community put forward their own and work on other members’ ideas; the second where industry experts produce a short list...
massolution™, a research firm specializing in crowdsourcing solutions, today released the first comprehensive report on the enterprise crowdsourcing industry. After collecting data from 32 Crowdsourcing Service Providers (CSPs), the results revealed that crowdsourcing continued to demonstrate growth in 2011, with revenues increasing over 75% when compared to 2010. This growth is largely driven by the aggressive adoption of crowdsourcing within the Internet Services, Media and Entertainment and Technology sectors.
Last week, we kicked off a new feature on Crowdsourcing.org--our first live chat with a big name in crowdsourcing. For our first conversation, Carl Esposti moderated a discussion on Open Innovation with Nicholas Selk, Director of Professional Services at Brightidea. Selk manages all client programs for the open innovation and ideation leader, dealing with such big names as GE, Cisco, American Express and Kraft.
Here's a few of the highlights from the hour-long discussion:
CSP respondents represent all key categories of the crowdsourcing marketplace, including expertise-based tasks, ideation tasks, micro-tasks, freelance platforms, and software services. The...
The company has also identified two clusters of service providers: Cluster 1 - consists of crowdsourcing solution providers with the likes of Spigit, BrightIdea, Napkins Lab, Hype.de, Lithium...
With a community of over 50,000 filmmakers around the world Poptent already likes to refer to itself as the globe's largest video production house, crowdsourcing not just production, but also ideation and other products. Brands including General Mills, GE, Proctor & Gamble, Unilever, Nestle, American Express, LG, Netflix, Frito-Lay are among those to utilize Poptent's services, and that roster is likely to expand with the help of $5.5 million in new investments.
The United Nations Children’s Fund (UNICEF) recently launched its Innovate for Children platform, underscoring the agency’s commitment to innovation for social change. The platform aims to improve UNICEF’s work by encouraging “dialogue and co-development to support the successful delivery of end-user driven and innovative services, products and systems.”
Crowdsourcing services and contests have also been used to create 30-second commercials, name new products, and design logos. An innovation friend and colleague, Matt Greeley, president of the...
Lufthansa Cargo has recently launched its second open innovation challenge, aimed at “improving customer service in the air freight industry.” The contest has identified three specific categories it is collecting ideas for: customer service, apps, and customer loyalty programs. There is also a “free creative ideation” category, which allows users to submit any idea they wish, as long as it’s related to improving Lufthansa Cargo’s operations.
Considering running an internal crowdsourcing initiative, but don't know where to start? Jessica Day writes in with some key takeaways from a successful IdeaScale initiative.
Crowdsourcing enables enterprises to better understand their customers, and allows brand enthusiasts to share ideas on how to improve the enterprise's offerings. One of the companies that helps companies tap into the crowd for ideation and innovation is Chaordix. We feature a Q&A with the company's founder and CEO Shelley Kuipers to better understand how Chaordix works with enterprises.
Many high-profile open innovation, co-creation, and ideation challenges involve companies like Coca Cola, Microsoft, and Walmart. What about SMEs? One company sees a gap in the market and wants to help small businesses access the wisdom of the crowd.