Cowdsourcing.org The Industry Website

Register Login
or sign in with

Web's Largest listing of crowdsourcing and crowdfunding events

Events

Advertise
Crowdsourcing Week
Web's Largest Directory of Sites

2,339 crowdsourcing and crowdfunding sites


Search results for: loyalty marketing

Content Type
Most Relevant Latest Trending Most Commented Most Viewed
Case Study: Using Online Community to Crowdsource Customer Loyalty Strategy
document Distributed Knowledge

IHG and Chase kicked off the Priority Club Rewards community in June 2009. The goal was to align the new loyalty product with what core customers revealed as valuable traits in a...

Archenette EvangelioDec 09, 2010 06:33 am GMT3201 views
00
Case Study: Using Online Community to Crowdsource Customer Loyalty Strategy
Airlines Take the Plaudits at Loyalty Awards
document Distributed Knowledge

The Baltic Miles programme was recognised in the technology category for the launch of its crowdsourcing platform, selecting the best customer created ideas and follow up personalisation initiative...

Claire MackayFeb 28, 2013 02:26 am GMT635 views
10
Airlines Take the Plaudits at Loyalty Awards
Gamification: The Crowd Sourcing Innovation to Engage Customers
document Open Innovation

The most well known examples of gamification can be seen in Foursquare and Nike+ although the application has now extended way beyond the big brands and is being adopted in a variety of forms. The...

Jason RobbinsOct 24, 2011 08:40 pm GMT2865 views
180
Gamification: The Crowd Sourcing Innovation to Engage Customers
Chaordix Transforming Market Research, Brand Loyalty and Innovation with Crowd Intelligence™
article Open Innovation

Unique Engagement and Data Analysis Methods Provide Dramatically Better and Faster Results New York, London, Calgary – November 2, 2011 Chaordix, the global standard in crowdsourced marketing...

ChaordixNov 02, 2011 10:54 pm GMT2207 views
00
Chaordix Transforming Market Research, Brand Loyalty and Innovation with Crowd Intelligence™
Video Marketing: Selling With Sight, Sound and Motion
document Crowd Creativity

The 7th Chamber uses Klout scores, YouTube ratings, Facebook (Nasdaq: FB) fans and many other measures to determine who has influence -- including bloggers, vloggers, journalists, social media...

Samuel BennettJun 22, 2012 01:38 pm GMT891 views
70
Video Marketing: Selling With Sight, Sound and Motion
Crowdsourcing for Innovation, Market Research and Brand Loyalty
document Crowd Creativity, Distributed Knowledge, Open Innovation

There are many variations on how to conduct crowdsourcing (sometimes often called “open innovation”) with key differences being the role of the crowd and the form of input gathered. In its most...

Jason RobbinsOct 03, 2011 08:23 am GMT1847 views
00
Crowdsourcing for Innovation, Market Research and Brand Loyalty
Five Reasons why Crowdfunding is Making Market Research Obsolete
Crowdfunding

Sarah McKinney, founder and CEO of AMP, writes in to discuss how crowdfunding is changing market research, and what entrepreneurs and established companies alike can do to adapt to these changes. 

Read more

Crowdsourcing.orgOct 03, 2012 06:36 pm GMT4941 views
791
Cloud AdAgents
site Crowd Creativity / Advertising

TV. Radio. Social media. Brand activation. Direct marketing. Loyalty marketing. Online. Mobile. Guerilla. Cloud AdAgents do all that, from concept through execution. Yes, it’s a fairly grand claim....

Benjamin FosselAug 01, 2011 09:12 am GMT1116 views
10
Cloud AdAgents
Shooger Animated Videos Showcase Merchants' Best Offers on Growing Crowdsourced Mobile Loyalty Network
document Crowd Creativity, Open Innovation, Tools

Shooger videos leverage the deep animation background of the company's founders to bring a whimsical twist to the marketing mix for local merchants.It gives the merchants a distinct...

Benjamin FosselAug 09, 2011 06:25 am GMT1522 views
10
Shooger Animated Videos Showcase Merchants' Best Offers on Growing Crowdsourced Mobile Loyalty Network
Challenges Companies Face in Truly Embracing Digital
document Distributed Knowledge, Open Innovation, Tools

To effectively build a strong digital presence, specific skills are required. Those people responsible for being the face of a company online must understand how to foster and build community and...

Tim SatterthwaiteNov 05, 2011 01:56 pm GMT1294 views
10
Challenges Companies Face in Truly Embracing Digital
Gamification – Crowdsourcing that Engages Your Customers
document Distributed Knowledge, Open Innovation

The process of gamification identifies what makes games compelling and important to the customer and uses those techniques to motivate behavioral changes in areas that are not traditionally...

Benjamin FosselNov 21, 2011 07:30 am GMT2127 views
00
Gamification – Crowdsourcing that Engages Your Customers
Gamification and Crowd Engagement
document Distributed Knowledge, Open Innovation

The use of gamification continues to grow. An article by Jodie Sangster for Power Marketer, “Gamification: The CrowdSourcing Innovation to Engage Customers,” discusses some of the Gartner’s...

Fiona MaresNov 24, 2011 05:42 am GMT2097 views
10
Gamification and Crowd Engagement
Adding a Geographical Component to an Equity Crowdfunding Project [Part 1]
Crowdfunding

Thomas Vass of The Private Capital Market writes in once again to describe how capital and knowledge flow within communities, and to explain how geography affects crowdfunding.

Read more

Crowdsourcing.orgMar 12, 2013 09:55 pm GMT2281 views
10
Motivaction
site Open Innovation / Idea Generation

Motivaction helps and present you with a straight go/no-go decision by: * By organizing creative brainstorm sessions with your marketing and communication specialists, external experts, consumers...

Pablo BracciniMar 19, 2011 03:53 am GMT1260 views
10
Motivaction
InterContinental Hotels Group and Communispace: A 24/7 Listening Channel that Drives Results
document Distributed Knowledge

Through the creation of brand advocates in its private online communities, IHG has been able to tap into its members' passions and expertise about the company, loyalty program, and brands for...

Tim SatterthwaiteMar 31, 2011 01:36 am GMT2092 views
00
InterContinental Hotels Group and Communispace: A 24/7 Listening Channel that Drives Results
Crowdsourcing as a Model to Engage Followers and Build Brand Equity
Crowd Creativity, Distributed Knowledge

The product of crowdsourcing can be quantified in different ways - ideas converted into competitive advantage, more affordable labor driving operational savings, and meaningful engagement with employees, fans or customers to increase brand loyalty are just some examples. Crowdsourcing.org recently spoke with Richard Spiegel, CEO of CrowdTogether, a newly launched crowdsourcing platform to see if it could really deliver across multiple dimensions of the crowdsourcing value proposition.

Read more

Cristina CaineMay 18, 2011 04:19 am GMT4742 views
10
The Joy of the Task
Cloud Labor, Crowd Creativity

What makes a professional a professional—holding a position and being paid for work performed? And what does it mean to get paid? You may think the answer is simple—getting a paycheck of course. How about an amateur—what makes one an amateur? Doing something for free and not getting paid? What if all this was flipped on its head? When it comes to using crowdsourcing as a marketing tool, it’s arguable that amateur creative contributions facilitate engagement and provide a fresh perspective.

Read more

Richard SpiegelMay 24, 2011 04:44 am GMT3841 views
11
Dell-Commissioned Study Reveals Companies That Listen Realize Business Results
document Distributed Knowledge

Companies that launch listening and digital engagement initiatives are rewarded with improved customer satisfaction scores, loyalty and brand metrics, according to a Dell-commissioned research...

Adam FrazerJul 15, 2011 04:05 pm GMT1305 views
00
Dell-Commissioned Study Reveals Companies That Listen Realize Business Results
Brazil Hosts The First International Conference on Crowdsourcing, Communities and Co-Creation
Crowdfunding, Distributed Knowledge

A small gathering congregated in São Paulo this weekend, ahead of the first International Conference on Crowdsourcing, being hosted tomorrow at the offices of one of Brazil’s largest telcos, Vivo. Having not long returned from Europe, presenting at CrowdConvention in Berlin in June, Europe’s first ever Crowdsourcing event [link], the privilege once more be part of a small quorum of crowdsourcing evangelists sharing their insights and experience to another group of inquisitive on-lookers and practitioners alike, this time south of the equator, is one that is not overlooked.

Under the enthusiastic and tenacious leadership of Marina Miranda, Managing Director of mutopo, Latin America the event is sure to be a success. Based out of mutopo’s São Paulo Office, Miranda has secured contributions from enterprise sponsors Telefônica, vivo, Microsoft BizSpark, Tecnisa and Boa Vista and raised ticket sales of ~300, great for a first event in a new market. Miranda has also been able to secure a notable cast of speakers representing both local companies and the international market.

mutopo’s core business is social production with a mission to help organizations think through crowdsourcing applications and to support the implementation of initiatives often involving the introduction of other crowdsourcing tool providers to help 

Brazil, having experienced a huge uptake over the last twelve months both in the use of crowdsourcing and crowdfunding and in terms of the number of new platforms launched, was ready and primed for its first event. The last twelve months have seen an increased adoption of crowdsourcing as a model to support open innovation, as a model for the production of creative works and for solutions requiring the crowd to collect and organize information.

Read more

Flavio GutAug 29, 2011 12:12 am GMT5099 views
02
Crowdsourcing Customer Service and Support
document Open Innovation

Here are some ideas from NapkinLabs on how to use crowdsourcing for customer service and support: *Brainstorm new opportunities collaboratively with customers, employees, vendors, and...

Tim SatterthwaiteJan 10, 2012 09:08 pm GMT1735 views
10
Crowdsourcing Customer Service and Support
Back to top Search More