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Search results for: market adaptation

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Baynote Adaptive Search Offers Endeca Clients Crowd-Wisdom Relevancy
document Distributed Knowledge, Open Innovation

Endeca is a leading search and business intelligence company. Together with Endeca's robust and flexible relevancy ranking capabilities, including a new relevancy module which enables record...

Adam FrazerMar 12, 2011 09:28 am GMT1754 views
10
Baynote Adaptive Search Offers Endeca Clients Crowd-Wisdom Relevancy
March launch for SkyLight’s smartphone-microscope adapter
document Crowdfunding

SkyLight, an adapter that claims to connect almost any smartphone to any microscope will go on sale in March. The device’s designers received funding to create the device via crowdsourcing...

Harshida PatelFeb 07, 2012 10:47 am GMT1224 views
20
March launch for SkyLight’s smartphone-microscope adapter
Crowdsourcing for market adaptation / creating a glocal brand
question Crowd Creativity, Distributed Knowledge, Open Innovation

Hello, We are writing our Masterthesis on how Crowdsoucring can contribute to a successful market entry of international fashion retailers. Writing about crowdsourcing animated us to use crowd...

Ann-Kathrin BonzJun 13, 2012 02:36 pm GMT2820 views
01
Crowdsourcing for market adaptation / creating a glocal brand
How Pinterest Must Adapt to Conquer Global Markets
document Distributed Knowledge, Tools

Pinterest, the roughly 40-person company added a new hire in April who has a focus on "international growth," according to their LinkedIn profile. And it's also embarked on a...

Claire MackayJun 15, 2012 02:51 pm GMT705 views
00
How Pinterest Must Adapt to Conquer Global Markets
Free training course helps veterans adapt technical skills to land jobs
document Tools

According to data given by the organization, the tech industry in the US is growing by 30 percent every year, yet thousands of positions are left unfilled due to a dearth of talent. Incline is...

Tim SatterthwaiteAug 23, 2012 11:59 am GMT835 views
10
Free training course helps veterans adapt technical skills to land jobs
Acsys Interactive's 1st Annual Crowdsourced Survey on Emerging Marketing (Hospital Marketers Get Ready for a Very Digital Future)
document Distributed Knowledge, Open Innovation

Based on the results of Acsys Interactive's 1st Annual Crowdsourced Survey on Emerging Marketing, it is highly imperative for hospital marketers to prepare for the future. They need to go...

Pablo BracciniMay 10, 2011 04:53 pm GMT2556 views
00
Acsys Interactive's 1st Annual Crowdsourced Survey on Emerging Marketing (Hospital Marketers Get Ready for a Very Digital Future)
Crowdsourcing and the new marketing
Cloud Labor, Crowd Creativity

Crowdsourcing is clearly not going away. Any company that believes it can operate with a closed-walls philosophy is missing the point of social business. The crowd, or groups external to the firm, provide interesting, sometimes path-breaking, sometimes huge numbers of ideas, insights and solutions. Crowdsourcing is part of the future of making and selling things. No question.

Still, there are a couple of questions niggling away at the back of my mind. There are more than two but these two beg an answer.

The first is how do we improve crowdsourcing? We know it's better than relying solely on internal resources for a variety of tasks, from routine to innovatory, but if crowdsourcing is to become a fixed operational resource, a part of the furniture so to speak, then we need to know how to measure and improve the process. That's akin to saying how do we professionalise it.

The second question is where does it lead us to? CNN recently announced it will upgrade its iReport crowdsourced news services. The end result will be a social network for news, a community that simultaneously creates, distributes and consumes news. This makes perfect sense. We are already blurring the line between production, marketing and consumption but we need to think where this is headed in other segments of the market.

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Jonathan LakinAug 17, 2011 01:06 am GMT7280 views
10
Five Reasons why Crowdfunding is Making Market Research Obsolete
Crowdfunding

Sarah McKinney, founder and CEO of AMP, writes in to discuss how crowdfunding is changing market research, and what entrepreneurs and established companies alike can do to adapt to these changes. 

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Crowdsourcing.orgOct 03, 2012 06:36 pm GMT4958 views
01
Amazon Studios Options Its First Novel, Seed, For A Crowdsourced, Big-Screen Adaptation
article Crowd Creativity

Seed first came out in 2011 and reached number-one on Amazon’s best-seller list with only viral marketing. It’s also something of a product of crowdsourcing creativity itself: Ania Ahlborn...

Pablo BracciniOct 03, 2012 10:45 pm GMT1312 views
00
Amazon Studios Options Its First Novel, Seed, For A Crowdsourced, Big-Screen Adaptation
Springwise
site Distributed Knowledge / Forecasting and Prediction

Springwise scans the globe for the most promising business ventures, ideas and concepts that are ready for regional or international adaptation, expansion, partnering, investments or cooperation....

Carl EspostiOct 08, 2010 05:13 pm GMT942 views
10
Springwise
Crowdsourced Translation Yields More Multilingual Content in Less Time Through the Power of Online Communities
document Distributed Knowledge, Open Innovation

Common Sense Advisory's report covers: * Primer on how to get started with crowdsourced translation: strategic planning; budgets; recruitment and vetting; workflow and tools; recognition,...

Tonya Van Dijk Mar 15, 2011 03:46 am GMT2043 views
10
Crowdsourced Translation Yields More Multilingual Content in Less Time Through the Power of Online Communities
Can Crowdsourcing Advertising Disrupt Madison Ave.?
Cloud Labor

Occassionally, we ask the people behind crowdsourcing platforms and other initiatives to share their stories with us. We posed the following questions to Mawuna R. Koutonin, founder of Goodbuzz, a social marketing platform launched earlier this year with the intention to change the way advertisers spend their money.

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Crowdsourcing.orgMar 02, 2012 02:56 pm GMT3221 views
10
Finally, an Elegant iPhone Tripod Adapter is Available
document Crowdfunding

A Tennessee company, weeGadgets, is using the IndieGoGo crowdfunding site to take its new weeMount tripod adapter for iPhones and other smartphones to market.

Claire MackayJun 06, 2012 09:55 am GMT882 views
80
Finally, an Elegant iPhone Tripod Adapter is Available
CalTech/MIT Enterprise Forum’s Crowdsourcing Seminar
document Crowd Creativity, Distributed Knowledge

Ultimately, adapting to local and different markets is what is going to drive business. Take the iPad for example. Apple used its existing laptop customers’ complaints and suggestions to envision a...

Fritz SchaeferJul 02, 2011 02:48 pm GMT2544 views
00
CalTech/MIT  Enterprise  Forum’s Crowdsourcing Seminar
Bubbly
site Tools

The Bubbly web-based crowdsourcing platform provides a tool for organizations to build enthusiastic communities around common passions. On the website, the audience will be able to submit...

Archenette EvangelioJul 20, 2011 10:08 pm GMT1077 views
10
Bubbly
‘The Co-creative Consumer'
document Crowd Creativity

There are many benefits of successful co-creation, but these can only be achieved if co-creation principles are applied correctly and are integrated throughout the business process. This requires...

Archenette EvangelioAug 04, 2011 08:36 pm GMT1413 views
10
‘The Co-creative Consumer'
blur Group survey: Crowdsourcing as a method to jump-start projects
Crowdfunding, Open Innovation

A worldwide survey developed by blur Group showed that nearly half of entrepreneurs and start-ups are developing ‘knowledge-as-a-service’ (KaaS) business models and crowdsourcing is a popular method to jump-start projects.

The study had reviewed the 1,546 members that had particpated on the Innovatrs Exchange www.innovatrs.com , an innovation platform where corporations worldwide can discover, partner with or invest in innovative startups and entrepreneurs.

Crowdsourcing.org interviewed Philip Letts, the founder and CEO of blur Group, a London based international crowdsourced creative group with 11,784 creatives all over the world delivering relevant design, marketing, advertising, media and ideation services. Its main clients are CNN, Financial Times, GE Healthcare and Ralph Lauren.

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Crowdsourcing.orgAug 12, 2011 12:43 am GMT4879 views
10
Global Electronic Conglomerate uses Facebook to Crowdsource Innovation
Open Innovation

Last year LG Electronics, the world's second-largest manufacturer of television sets and one of the world’s largest electronic conglomerates, known for its use of top Korean music and film stars and its stunning TV spots, launched its first open communication forum called the Life's Good lab. Its aim was to intensify the interaction between the company and their consumers in Brazil and Latin America as a whole and to also infuse the company with fresh ideas. The initiative was a success building a community of over 118,000 fans on its Facebook Page who generated more than 15,000 ideas. This initial success provided the backdrop for LG Electronics to explore further ways of using crowdsourcing and social media to engage its audience. This year, LGE have chosen to use their social media outreach to promote Korean culture by using their Facebook fan Page to launch a video contest  

LG has been using Facebook as a platform to connect with its audience while, at the same time, collect new ideas. The next step, according to the company, is to keep in touch with the fans of LG and to create a place where they can express and post not only their ideas but expressions about the brand.

To explain better what this strategy means for the company I talked to Paulo Santamaria, responsible for Regional Digital Marketing at LG. Santamaria said that the objective of the strategy is to revitalize the LG brand and to improve customer preference. He wishes to emphasize LG’s brand image as young, passionate and energetic. “Our target demographic are the younger generation, fans of good music, the generation that is really attached to technology, growing up in the new social media culture”.

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Flavio GutSep 13, 2011 06:14 am GMT5066 views
10
How to Improve the Performance of the Crowd in Crowdsourced Projects
Crowd Creativity, Distributed Knowledge

Crowdsourcing is becoming an integral part of how enterprises conduct their research, product development, execution and marketing. Over the past twenty years most companies have had at least one eye on making their processes more efficient.

We shouldn't get so caught up in the buzz around crowdsourcing that we overlook how to talk about it as a process that needs refining. So how do we go about making crowdsourcing more efficient, more productive or just plain better?

There is a way to do this – more than one way, no doubt.

First, we need to think of the parameters.

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Jonathan LakinSep 21, 2011 10:56 pm GMT6100 views
01
Turkey is leading the mobile revolution in the Middle East
document Distributed Knowledge

Turkey’s local market is getting stronger every day and it is ready to face the international competition. Whether it’s mobile banking, mobile games or other services, Turkey is poised for rapid...

Harshida PatelNov 11, 2011 12:41 am GMT572 views
10
Turkey is leading the mobile revolution in the Middle East
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