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document Distributed Knowledge, Open Innovation
Jana is the new name and brand of technology company txteagle. Inspired by the Sanskrit word for “people”. Their mission is to offer global organizations unparalleled access to emerging market...
document Crowd Creativity
One practice that Zooppa helps brand marketers integrate into their marketing mixes is crowdsourcing video and visual content through an open contest format. After working with nearly 250...
document Crowd Creativity, Distributed KnowledgeThe mission of Citizens Market is to empower consumers with tools to shop their values. They use the market power of consumers to build the business case for corporate social responsibility.
document Crowd Creativity, Distributed KnowledgeFollowing is a list of trends that will create the biggest opportunity, and confusion, for SMBs in 2011.
1. Online presence moves to Facebook
2. The dawn of the SMB agency arrives
3. SMBs take...
document Distributed Knowledge, Open InnovationTechnology is a beautiful thing especially when it comes to gathering feedback. Online survey tools such as Zoomerang make it easy and affordable for small and medium-sized businesses and...
document Open Innovation
The cost-to-market decreases when consumers are involved. Throughout the process they become advocates for the brand and product. A co-launch benefits of this advocacy when releasing the product...
document Distributed Knowledge, Open InnovationIt’s an interesting project by Unilever that leverages social technologies and their data for the purpose of engagement, insights and possible co-creation. This bottom-up innovation exercise will...
document Crowd Creativity, Distributed KnowledgeAs you can see, once again the marketing world is changing as new technologies become available to digital savvy consumers. Keep up-to-date on the trends, and make changes to your marketing plan to...
document Distributed KnowledgeGroupon has offered no further comment except to note, “We’re excited to have him.” Groupon, like Zynga relatively new to the public markets, has a tall order ahead of it to drive more revenues as...
document Crowd CreativityHere are three ways crowdsourcing can benefit your marketing strategy.
*Engaging Content. Creative crowdsourcing is a powerful tool to add to your library of shareable content.
Online WOM...
document Crowdfunding
Righteous, founded by ex-Unilever marketer Gem Misa, crowdsourced the money in five weeks, with 82 investors putting up the money in return for a 15% stake in the business.
She aims to use the...
document Tools
Consumers also have much to gain from the Ukritic platform. Co-Founder Chris Rempel says, “The success of Ukritic will really depend on tight moderation. Ultimately, we believe that only...
document Crowd CreativityHere are four examples of websites and web applications that leverage crowdsourcing to enhance marketing activities:
1. Crowdsourced small task completion: Amazon Mechanical Turk - This platform...
document Tools
Here are some of the major applications of crowdsourcing as part of your sales and marketing efforts:
*Product Development: Product development forms a major part of any organization’s sales...
document Crowd Creativity
In using Pinterest, effective pinboard marketing can follow many of the same best practices as creative crowdsourcing as both practices invite consumers to visually contribute to and interpret a...
document Crowd Creativity
The Harry Potter™ and AllRecipes campaigns provide two great examples of how brands are innovatively crowdsourcing to meet the growing consumer demand for content and engagement. Furthermore,...
document Crowd Creativity
Consumers perceive user-driven firms, firms that permanently rely on crowdsourcing processes to integrate their user community into new product development, to have higher innovation abilities...
document Distributed Knowledge, Open InnovationAnthropologic studies, conversation analytics, mobile-driven online ethnographic studies, dialogic loops, semi-structured virtual focus groups, “viral” research, wiki-based research projects and...