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Search results for: market consumers

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txteagle Renames as Jana, Expands Mobile Global Research and Marketing
document Distributed Knowledge, Open Innovation

Jana is the new name and brand of technology company txteagle. Inspired by the Sanskrit word for “people”. Their mission is to offer global organizations unparalleled access to emerging market...

Fritz SchaeferOct 10, 2011 07:15 am GMT2555 views
00
txteagle Renames as Jana, Expands Mobile Global Research and Marketing
How to Crowdsource Consumer Engagement
document Crowd Creativity

One practice that Zooppa helps brand marketers integrate into their marketing mixes is crowdsourcing video and visual content through an open contest format. After working with nearly 250...

Benjamin FosselJul 22, 2012 07:25 am GMT3574 views
00
How to Crowdsource Consumer Engagement
Citizens Market Uses Crowdsourcing To Help Shoppers Find Responsible Companies
document Crowd Creativity, Distributed Knowledge

The mission of Citizens Market is to empower consumers with tools to shop their values. They use the market power of consumers to build the business case for corporate social responsibility.

Archenette EvangelioDec 07, 2010 05:56 pm GMT4832 views
00
Citizens Market Uses Crowdsourcing To Help Shoppers Find Responsible Companies
Consumer-Created Ads Cross The Chasm
document Crowd Creativity, Distributed Knowledge, Open Innovation

Consumer-created ads are core business practice at a large number of companies. And their numbers are growing every day.

Benjamin FosselFeb 16, 2011 03:12 pm GMT4713 views
10
Consumer-Created Ads Cross The Chasm
Seven SMB Marketing Trends for 2011
document Crowd Creativity, Distributed Knowledge

Following is a list of trends that will create the biggest opportunity, and confusion, for SMBs in 2011. 1. Online presence moves to Facebook 2. The dawn of the SMB agency arrives 3. SMBs take...

Benjamin FosselMar 03, 2011 07:29 am GMT2826 views
00
Seven SMB Marketing Trends for 2011
How to Use Twitter for Crowdsourcing and Simple Market Research
document Distributed Knowledge, Open Innovation

Technology is a beautiful thing especially when it comes to gathering feedback. Online survey tools such as Zoomerang make it easy and affordable for small and medium-sized businesses and...

Luis Enrique MoralesApr 28, 2011 03:57 pm GMT5096 views
00
How to Use Twitter for Crowdsourcing and Simple Market Research
AT&T Unveils Open Innovation Center – Role of the Consumer?
document Open Innovation

The cost-to-market decreases when consumers are involved. Throughout the process they become advocates for the brand and product. A co-launch benefits of this advocacy when releasing the product...

Archenette EvangelioSep 25, 2011 06:42 am GMT2807 views
10
AT&T Unveils Open Innovation Center – Role of the Consumer?
HGTV exec: Crowdsourcing essential for targeting consumers
document Crowd Creativity, Crowdfunding, Distributed Knowledge

According to Chris Pitre, a social marketing strategist, there are four types of crowdsourcing. There is crowd creation, which is very popular and includes flash mobs and a lot of art...

Jason RobbinsOct 05, 2011 03:53 pm GMT4565 views
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HGTV exec: Crowdsourcing essential for targeting consumers
Unilever Deploys Engagement Project on Facebook to Gain Consumer Insights
document Distributed Knowledge, Open Innovation

It’s an interesting project by Unilever that leverages social technologies and their data for the purpose of engagement, insights and possible co-creation. This bottom-up innovation exercise will...

Luis Enrique MoralesDec 11, 2011 09:33 pm GMT1889 views
10
Unilever Deploys Engagement Project on Facebook to Gain Consumer Insights
Tracy Williams-Prince column: Marketing trends look even more digital
document Crowd Creativity, Distributed Knowledge

As you can see, once again the marketing world is changing as new technologies become available to digital savvy consumers. Keep up-to-date on the trends, and make changes to your marketing plan to...

Jayne AnnDec 27, 2011 11:10 pm GMT4049 views
00
Tracy Williams-Prince column: Marketing trends look even more digital
Groupon Hires Curtis Lee Away From Zynga To Become Its New VP Of Consumer Products
document Distributed Knowledge

Groupon has offered no further comment except to note, “We’re excited to have him.” Groupon, like Zynga relatively new to the public markets, has a tall order ahead of it to drive more revenues as...

Fiona MaresMar 15, 2012 07:55 am GMT962 views
10
Groupon Hires Curtis Lee Away From Zynga To Become Its New VP Of Consumer Products
3 Benefits of Creative Crowdsourcing for Marketers
document Crowd Creativity

Here are three ways crowdsourcing can benefit your marketing strategy. *Engaging Content. Creative crowdsourcing is a powerful tool to add to your library of shareable content. Online WOM...

Tonya Van Dijk Mar 18, 2012 10:21 pm GMT5027 views
250
3 Benefits of Creative Crowdsourcing for Marketers
Righteous crowdsources £75,000 through Crowdcube for use in marketing campaign
document Crowdfunding

Righteous, founded by ex-Unilever marketer Gem Misa, crowdsourced the money in five weeks, with 82 investors putting up the money in return for a 15% stake in the business. She aims to use the...

Benjamin FosselMar 23, 2012 11:37 pm GMT3367 views
00
Righteous crowdsources £75,000 through Crowdcube for use in marketing campaign
User Generated Content Meets Affiliate Marketing Thanks to New Review Platform Ukritic.com
document Tools

Consumers also have much to gain from the Ukritic platform. Co-Founder Chris Rempel says, “The success of Ukritic will really depend on tight moderation. Ultimately, we believe that only...

Jayne AnnApr 12, 2012 02:43 pm GMT1444 views
00
User Generated Content Meets Affiliate Marketing Thanks to New Review Platform Ukritic.com
Crowdsourcing Websites for Marketers - 4 Great Examples
document Crowd Creativity

Here are four examples of websites and web applications that leverage crowdsourcing to enhance marketing activities: 1. Crowdsourced small task completion: Amazon Mechanical Turk - This platform...

Fritz SchaeferApr 20, 2012 11:30 pm GMT2871 views
00
Crowdsourcing Websites for Marketers - 4 Great Examples
Applications of Crowdsourcing as an Online Marketing Tool
document Tools

Here are some of the major applications of crowdsourcing as part of your sales and marketing efforts: *Product Development: Product development forms a major part of any organization’s sales...

Tim SatterthwaiteMay 12, 2012 05:33 am GMT4250 views
20
Applications of Crowdsourcing as an Online Marketing Tool
Crowdsourcing Tips for Marketers on Pinterest
document Crowd Creativity

In using Pinterest, effective pinboard marketing can follow many of the same best practices as creative crowdsourcing as both practices invite consumers to visually contribute to and interpret a...

Sebastian BlancaMay 18, 2012 11:35 am GMT1696 views
00
Crowdsourcing Tips for Marketers on Pinterest
Two Unique Approaches Crowdsourced Marketing
document Crowd Creativity

The Harry Potter™ and AllRecipes campaigns provide two great examples of how brands are innovatively crowdsourcing to meet the growing consumer demand for content and engagement. Furthermore,...

Fiona MaresJun 22, 2012 07:29 am GMT1126 views
10
Two Unique Approaches Crowdsourced Marketing
Crowdsourcing triggers positive consumer reactions
document Crowd Creativity

Consumers perceive user-driven firms, firms that permanently rely on crowdsourcing processes to integrate their user community into new product development, to have higher innovation abilities...

Sebastian BlancaNov 06, 2012 03:04 pm GMT2600 views
00
Crowdsourcing triggers positive consumer reactions
Research and Markets: Successes and Failures Case Study 2013: Kit Kat Chunky Champion Campaign
document Distributed Knowledge

The case study outlines how disruptive digital marketing can be used to bolster consumer engagement with incremental product innovations, such as new flavor variants. The key questions answered;...

Tonya Van Dijk Jul 06, 2013 04:11 am GMT1418 views
10
Research and Markets: Successes and Failures Case Study 2013: Kit Kat Chunky Champion Campaign
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