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Search results for: marketing

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Citizens Market Uses Crowdsourcing To Help Shoppers Find Responsible Companies
document Crowd Creativity, Distributed Knowledge

The mission of Citizens Market is to empower consumers with tools to shop their values. They use the market power of consumers to build the business case for corporate social responsibility.

Archenette EvangelioDec 07, 2010 05:56 pm GMT4900 views
20
Citizens Market Uses Crowdsourcing To Help Shoppers Find Responsible Companies
Why Marketers Should Invest in Crowdsourced Research
document Distributed Knowledge, Open Innovation

Chris Pitre has done an excellent job in explaining why marketers should invest in crowdsourced research. He also presented Crowdtap, as a research tool that he's company is using and is...

Benjamin FosselJan 19, 2011 03:04 pm GMT5094 views
190
Why Marketers Should Invest in Crowdsourced Research
How to Crowdsource Videos for Your Business [Marketing Cast]
document Crowd Creativity, Distributed Knowledge

To crowdsource videos for your business, Marketing Cast David Meerman Scott, shares the following tips: 1. Create a Contest for Best Video 2. See How Other Businesses Did It 3. Give People...

Tonya Van Dijk Jan 23, 2011 02:20 am GMT4713 views
00
How to Crowdsource Videos for Your Business [Marketing Cast]
How to Use Twitter for Crowdsourcing and Simple Market Research
document Distributed Knowledge, Open Innovation

Technology is a beautiful thing especially when it comes to gathering feedback. Online survey tools such as Zoomerang make it easy and affordable for small and medium-sized businesses and...

Luis Enrique MoralesApr 28, 2011 03:57 pm GMT5152 views
80
How to Use Twitter for Crowdsourcing and Simple Market Research
6 Crowd Sourcing Essentials to help shape your Future Marketing Department
article Crowd Creativity, Distributed Knowledge, Open Innovation

This is a change in mind set for marketing. Moving from a ‘professionals only’ behind closed doors, to an open source marketing approach, where a good idea is a good idea, no matter who has it ;)...

Nick BennettJul 22, 2011 08:09 am GMT4430 views
10
6 Crowd Sourcing Essentials to help shape your Future Marketing Department
The Top 10 Global Open Source Markets [Infographic]
document Distributed Knowledge, Open Innovation

Based on this infographic, the top 10 global open source markets are as follows: A. Beverages 1. OpenCola 2. Brewtopia Blowfly B. Content 3. Wikimedia projects 4. Project Gutenberg...

Adam FrazerJul 23, 2011 07:32 am GMT5702 views
00
The Top 10 Global Open Source Markets [Infographic]
Six Crowd Sourcing Essentials - Shaping Your Future Marketing Department
document Crowd Creativity, Distributed Knowledge

The marketing and advertising industry has already been heavily influenced by social trends, turning traditional broadcast models on their head. The power of the crowd has been enabled by the...

Fritz SchaeferJul 26, 2011 01:01 pm GMT4206 views
11
Six Crowd Sourcing Essentials - Shaping Your Future Marketing Department
Are Social Media and Crowdsourcing the Future of Creative Marketing?
blog Crowd Creativity

Granted, crowdsourcing initiatives easily lack focus. Often these opportunities are exploited by bored satirists who use it for their own aims, as in the case of the ‘remixed’ content all over...

Archenette EvangelioAug 24, 2011 12:35 am GMT4650 views
10
Are Social Media and Crowdsourcing the Future of Creative Marketing?
New Study Forecasts Digital Advertising to Grow to 70 Percent of SMB Marketing Budgets
document Crowd Creativity, Distributed Knowledge

BIA/Kelsey's new study on American SMB goes on to say that by 2015 SMBs will allocate 30 percent of their marketing budgets to traditional advertising (down from 52 percent in 2010), with the...

Pablo BracciniSep 05, 2011 09:38 am GMT4758 views
00
New Study Forecasts Digital Advertising to Grow to 70 Percent of SMB Marketing Budgets
Chaordix Transforms Marketing Plans With Crowd Intelligence
document Distributed Knowledge

Crowd Intelligence™ differs from and improves upon traditional methods of market research in multiple important ways including: ? Generating both rich qualitative and quantitative data from...

Jayne AnnNov 06, 2011 08:16 am GMT3509 views
40
Chaordix Transforms Marketing Plans With Crowd Intelligence
The New Rules of Relationship Marketing
document Distributed Knowledge, Tools

Mari Smith’s marketing tips are: *Focus on building a quality community. *Generate quality content– this includes being excellent in curating content: each day, cherry-pick relevant,...

Benjamin FosselNov 12, 2011 07:53 am GMT4380 views
00
The New Rules of Relationship Marketing
Crowdsourcing Project Announced To Find The Top 50 Mobile Marketing Services In The Booming New Industry
document Distributed Knowledge

"The crowdsourcing takes the form in anyone who has a demonstrative positive experience with a mobile marketing service and has mentioned it via social media mentions, a blog post or a youtube...

Jayne AnnNov 25, 2011 10:13 am GMT5819 views
01
Crowdsourcing Project Announced To Find The Top 50 Mobile Marketing Services In The Booming New Industry
Tracy Williams-Prince column: Marketing trends look even more digital
document Crowd Creativity, Distributed Knowledge

As you can see, once again the marketing world is changing as new technologies become available to digital savvy consumers. Keep up-to-date on the trends, and make changes to your marketing plan to...

Jayne AnnDec 27, 2011 11:10 pm GMT4106 views
00
Tracy Williams-Prince column: Marketing trends look even more digital
Mass Relevance gets $2M for social marketing
document Crowdfunding, Distributed Knowledge

“These movements are interoperable, like gears, where networks and crowdsourcing produce real-time content, which drives the need for curation & display.” CEO Sam Decker isn’t the first to...

Jayne AnnDec 30, 2011 02:47 am GMT4058 views
120
Mass Relevance gets $2M for social marketing
Crowdsourcing for Destination Marketing- Make it Personal!
document Distributed Knowledge

Here are some recent examples on crowdsourcing for destination marketing: *Destination NSW recently launched the Global Youth Campaign, designed to get people talking online about all there...

Fiona MaresMar 16, 2012 03:08 am GMT8070 views
00
Crowdsourcing for Destination Marketing- Make it Personal!
3 Benefits of Creative Crowdsourcing for Marketers
document Crowd Creativity

Here are three ways crowdsourcing can benefit your marketing strategy. *Engaging Content. Creative crowdsourcing is a powerful tool to add to your library of shareable content. Online WOM...

Tonya Van Dijk Mar 18, 2012 10:21 pm GMT5080 views
250
3 Benefits of Creative Crowdsourcing for Marketers
Righteous crowdsources £75,000 through Crowdcube for use in marketing campaign
document Crowdfunding

Righteous, founded by ex-Unilever marketer Gem Misa, crowdsourced the money in five weeks, with 82 investors putting up the money in return for a 15% stake in the business. She aims to use the...

Benjamin FosselMar 23, 2012 11:37 pm GMT3424 views
00
Righteous crowdsources £75,000 through Crowdcube for use in marketing campaign
Announcing the WordStream Internet Marketing 150: The Top Internet Marketing Software/SaaS Providers 2012
document Tools

The WordStream Internet Marketing 150 compiles the top software and SaaS providers currently doing business in 10 major business categories, including content marketing and blogging, conversion...

Jason RobbinsApr 25, 2012 01:53 pm GMT5527 views
00
Announcing the WordStream Internet Marketing 150: The Top Internet Marketing Software/SaaS Providers 2012
The Next Phase of Social Marketing
document Distributed Knowledge

Four ways that brands drive value in social marketing: 1. Real-time Insights 2. Crowdsourced Ideation 3. Peer-to-Peer Influence 4. Offline Advocacy

Pablo BracciniMay 03, 2012 04:37 am GMT3069 views
00
The Next Phase of Social Marketing
Applications of Crowdsourcing as an Online Marketing Tool
document Tools

Here are some of the major applications of crowdsourcing as part of your sales and marketing efforts: *Product Development: Product development forms a major part of any organization’s sales...

Tim SatterthwaiteMay 12, 2012 05:33 am GMT4311 views
30
Applications of Crowdsourcing as an Online Marketing Tool
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