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document Distributed Knowledge, Tools
The result for the advertisers is an ever-evolving campaign that is constantly optimized and features rotating ad creative to counter the decline in clicks that most ads suffer from over time....
document Distributed Knowledge, Open InnovationLeveraging the power of crowdsourcing, within their allotted two-minute time slot each PPC expert shares their best tips for achieving online advertising success and avoiding failure. Advice is...
document ToolsIn Trada's pay-per-click model, advertisers set a fixed price they’re willing to pay for all clicks in a campaign. If the advertiser is willing to pay 80¢ for a click, and an expert can...
document Open InnovationThe legal industry has been a long-time participant in pay-per-click (PPC) marketing, but many law offices lack the staff resources and expertise to create and maintain a successful paid search...
document Tools
The WordStream Internet Marketing 150 compiles the top software and SaaS providers currently doing business in 10 major business categories, including content marketing and blogging, conversion...
document Crowd CreativityTrada is a PPC marketplace allowing advertisers to leverage the skills of hundreds of the best PPC experts in the world. Winston Prep offers an individualized education for sixth through 12th grade...
Tools
When developing new web platforms and products we take what help we can get from any expert that will lend a helping hand. Now we have the means to formalize this approach on a pay-as-you-go basis by leveraging any one of the numerous platforms that have sprung up that provide us with access to an unlimited supply of micro workers. Yet, it makes you wonder where this may lead and whether in fact by diminishing the true value of a Like or a Digg, our actions are resulting in a deflationary spiral which is leading to the devaluation of social currency.
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document Crowd Creativity, Distributed KnowledgeBIA/Kelsey's new study on American SMB goes on to say that by 2015 SMBs will allocate 30 percent of their marketing budgets to traditional advertising (down from 52 percent in 2010), with the...
video Distributed Knowledge
Crowdsourcing.org interviews Trada CEO Niel Robertson at CrowdConf 2011. Trada is a crowdsourcing firm based in Boulder that specializes in pay-per-click advertising. Niel discusses Trada.com...
document Distributed Knowledge, Open InnovationTrada has had some amazing success with its crowdsourced advertising model since its inception, and it’s sticking with crowdsourcing, moving forward, whee others are simply investigating it. By...
Cloud LaborOccassionally, we ask the people behind crowdsourcing platforms and other initiatives to share their stories with us. We posed the following questions to Mawuna R. Koutonin, founder of Goodbuzz, a social marketing platform launched earlier this year with the intention to change the way advertisers spend their money.
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Cloud LaborOccassionally, we ask the people behind crowdsourcing platforms and other initiatives to share their stories with us. We posed the following questions to Jordan Bowerman of SociallyShared.com about the platform for tapping the power of "social sales" to promote products.
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site Crowdfunding / Donations, Philanthropy and Sponsorship Seederella is a Crowdfunding search engine. It's Crowdfudning, but a little less crowded.
Distributed Knowledge, Tools
Q&A is massive, far bigger than many realize! Four of the top Q&A sites are in comScore’s Top 100 web properties, generating a staggering 15 billion page views between them. I wanted to know what the future had in store for Q&A, and why predictions were being made that the emerging winners from this space will soon rival Google for next generation search. Indeed, with Google’s February 2010 acquisition of the social-networking start-up Aardvark, which allows users to “tap the knowledge of people in your network” along with Facebook’s launching of its Question functionality, it’s clear that this is seen as big game. I recently interviewed Shawn Schwegman, Chief Marketing Officer of ChaCha to find out why Q&A is so big, and to learn where it is headed.
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Distributed KnowledgeOne of the newest players in the crowdsourced legal advice field is Jurify, which launched only last month. To get a better understanding of how the platform works and what the team behind it wants to achieve, we spoke with co-founders Erik and Nicole Lopez. In this first half of the interview, we discuss the mechanics behind Jurify and how the idea for the site came about.
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Distributed KnowledgeOne of the newest players in the crowdsourced legal advice field is Jurify, which launched only last month. To get a better understanding of how the platform works and what the team behind it wants to achieve, we spoke with co-founders Erik and Nicole Lopez. In this second half of the interview, we discuss the company’s business structure and how Jurify may affect the legal industry at large.
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CrowdfundingThinking about starting your own crowdfunding campaign, but don't know where to begin? James Mathe, who has run seven campaigns, provides an extensive list of tips and lessons learned.
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Cloud LaborThe crowd is not just about scalable “muscle”. It can also be used for very high value tasks. We share some of the fruits of a recent collaboration between massolution and PASS Technologies.
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