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Search results for: promotional video

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Crowdsourcing Online Advertising with Video
document Crowd Creativity, Distributed Knowledge

Here are two companies who are doing cool things with crowdsourced online advertising in the video space: Poptent calls itself a “social network around crowdsourcing video”. They allow their...

Luis Enrique MoralesFeb 14, 2011 06:42 am GMT3319 views
11
Crowdsourcing Online Advertising with Video
Social Video Campaigns: Going Viral via tapping the Crowd
document Crowd Creativity

The result of these creations is a healthy relationship; and the key to having successful ‘virals’ it touching topics & ideas that matter the most: It’s personal. It represents the passion of...

Claire MackayNov 24, 2011 10:04 am GMT1654 views
10
Social Video Campaigns: Going Viral via tapping the Crowd
Canon develops music video to promote printer
document Crowd Creativity

Canon revealed the music video last week at the International Consumer Electronics Show, and distributed it on the company's Facebook page and Hancock's website. The PR team also...

Jayne AnnJan 17, 2012 09:27 am GMT2586 views
10
Canon develops music video to promote printer
The Most Innovative Book Launch Promotion?
article Crowd Creativity, Distributed Knowledge

Hine challenged Zooppa's global community of creative talent to produce ads promoting his debut novel Russell Wiley is Out to Lunch - an edgy corporate satire that reflects on the challenges...

Akanksha MallOct 14, 2010 10:14 pm GMT5486 views
10
The Most Innovative Book Launch Promotion?
A 4-Step Guide to Producing Crowdsourced Video
document Crowd Creativity, Distributed Knowledge

To produce a crowdsourced video, the following is a 4-step guide: 1. Coordination on Social Media In crowdsourcing content, there is always space for social media, whether it will be...

Tim SatterthwaiteMar 01, 2011 05:39 pm GMT2205 views
10
A 4-Step Guide to Producing Crowdsourced Video
Guide to Producing Crowdsourced Videos Using Video Contests
document 

Here is a quick guide to producing crowdsourced videos using video contests: 1. Before You Begin a. Plan Ahead b. Be a Video Director c. Legal d. Pick a Prize 2. Get the...

Tim SatterthwaiteMar 14, 2011 12:55 am GMT2863 views
10
Guide to Producing Crowdsourced Videos Using Video Contests
Mercedes-Benz releases crowdsourced stunt videos
document 

When Mercedes-Benz asked Facebook fans what stunts they wanted filmed while on set for the new commercial promoting the 2012 C63 AMG Coupe and the C63 AMG Sedan, the requests came flooding in....

Adam FrazerAug 10, 2011 07:51 am GMT2711 views
60
Mercedes-Benz releases crowdsourced stunt videos
Crowdsourced Video Is On The Rise: Interview With Stroome
document 

Stroome is the world’s most comprehensive collaborative online video editing community. A place where anyone with a camera and a point of view can polish, publish and promote their content to a...

Sebastian BlancaOct 13, 2011 07:08 am GMT1887 views
10
Crowdsourced Video Is On The Rise: Interview With Stroome
Veokami: A new way to watch concert videos online
document 

Veokami offers tools for finding, adding and automatically sorting through and formatting different moments of an event. The platform crawls YouTube looking for videos of a specific event, or...

Tonya Van Dijk Oct 21, 2011 02:44 am GMT1862 views
10
Veokami: A new way to watch concert videos online
Toyota Crowdsources Frustrations To Create Interactive, Animated Music Videos
document 

Now, in this campaign, consumers will be able to record personalized music videos uploaded onto social media platforms. Users are invited to suggest things that frustrate them in daily life, and...

Jayne AnnJan 11, 2012 12:20 am GMT1425 views
20
Toyota Crowdsources Frustrations To Create Interactive, Animated Music Videos
How to Create a Sweet Explainer Video on a Budget
article 

Crowdcontent Founder and CEO, Clayton Lainsbury, describes how to make a compelling explainer video to promote your company, product or service. Throughout the article, he relates to the creation...

Clayton LainsburyJun 21, 2012 06:17 am GMT2631 views
00
How to Create a Sweet Explainer Video on a Budget
Online marketplace uses video and tagging for interactive promotions
document 

Anyone can create an account and upload a product video to VideoDeals.com, which is now in beta. Then, using the site’s tagging technology, they can place interactive “buy” tags on the items they...

Tim SatterthwaiteJun 21, 2012 02:30 pm GMT826 views
00
Online marketplace uses video and tagging for interactive promotions
5 Things to Consider When Choosing a Crowdsourced Video Partner
document 

While approach is similar among the handful of video crowdsourcing partners in the market, each possess unique features in achieving crowdsourced video success. Here are five factors to consider...

Rebecca GutierrezJun 30, 2012 11:42 pm GMT1564 views
00
5 Things to Consider When Choosing a Crowdsourced Video Partner
“The Future Of Engagement” Explains The YouTube Video Creation Marketplace
document Crowd Creativity

Think of YouTube’s Video Creation Marketplace as a kind of “controlled crowdsourcing:” Businesses can go to this community of YouTube users to find the right people to create and promote their...

Claire MackayJul 06, 2012 12:35 am GMT1101 views
10
“The Future Of Engagement” Explains The YouTube Video Creation Marketplace
How to Save Your Video Contest Before It Sinks
document 

Here are some tips on how to save your video contest from embarrassment or failure: 1. Avoid Changing the Deadline 2. Sweeten the Deal 3. Ask Yourself: Is Your Contest Really in Trouble?...

Rebecca GutierrezJul 08, 2012 10:55 pm GMT1787 views
10
How to Save Your Video Contest Before It Sinks
AdColony Announces $10K Mobile Video Campaign Recipient From SXSW Promotion
document Distributed Knowledge

"iM5 was a clear choice due to their enthusiasm about using video and what they could do to drive brand awareness and high quality downloads as they launch their new social app," said...

Benjamin FosselApr 25, 2014 10:54 am GMT1155 views
30
AdColony Announces $10K Mobile Video Campaign Recipient From SXSW Promotion
Panasonic Co-Create with YouTube Video Creators to Promote Its VIERA 4K TV
document Crowd Creativity

Through crowdsourcing platform eYeka, Panasonic connected with creative--people from all over the world and invited them to create amazing, surprising videos showing how a story or...

Tonya Van Dijk Jul 26, 2014 12:10 pm GMT1506 views
00
Panasonic Co-Create with YouTube Video Creators to Promote Its VIERA 4K TV
Tips for Maximizing Your Crowdsourcing Video Project: Dialogue Earth Video Crowdsourcing Contest (part 1)
Crowd Creativity, Distributed Knowledge

“Expert” opinion is highly sought after but, in the nascent industry of crowdsourcing, the bias of experience lies with the crowdsourcing platform owners and their teams and maybe the odd crowdsourcing consultancy. Credible “buy-side” views from the users’ of crowdsourcing are appreciated for their candor and objectivity.

In this post, the first of a two-part article, Crowdsourcing.org interviews Tom Masterman of Dialogue Earth about their decision to experiment with the crowdsourcing of educational science videos. In part 1 of this post, Masterman talks about the issues associated with the decision on whether or not to crowdsource a video project around the issues of control, quality, cost and time to set-up.

Read more

Carl EspostiFeb 17, 2011 08:26 pm GMT7616 views
10
Tips for Maximizing Your Crowdsourcing Project: Dialogue Earth Video Crowdsourcing Contest (part 2)
Crowd Creativity, Distributed Knowledge

In the first part of Crowdsourcing.org's interview with Dialogue Earth's Tom Masterman, we discussed issues related to the often-difficult decision whether or not to crowdsource the creation of video content.  Part two of our interview focuses on considerations needed once the decision is made to move forward on a crowdsourcing project.

 

In this piece, Masterman answers Crowdsourcing.org’s questions on the issues of time to execute, project phases, and worker incentives and managing the interaction with the creative crowd.

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Carl EspostiFeb 28, 2011 07:34 pm GMT5928 views
12
The Johnny Cash Project: Google Chrome's Crowdsourced Tribute To The Man In Black (VIDEO)
document Crowd Creativity

Putting the fact that it's promotional for Chrome aside, "The Johnny Cash Project" is a really a remarkable piece of work, drawn together from a lot of talented people. Each Cash...

Adam FrazerSep 14, 2011 09:05 pm GMT1839 views
10
The Johnny Cash Project: Google Chrome's Crowdsourced Tribute To The Man In Black (VIDEO)
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