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document Crowd Creativity, Distributed KnowledgeHere are two companies who are doing cool things with crowdsourced online advertising in the video space:
Poptent calls itself a “social network around crowdsourcing video”. They allow their...
document Crowd Creativity, Open Innovation, Tools
Stroome is the world’s most comprehensive collaborative online video editing community. A place where anyone with a camera and a point of view can polish, publish and promote their content to a...
document Open Innovation, Tools
Veokami offers tools for finding, adding and automatically sorting through and formatting different moments of an event. The platform crawls YouTube looking for videos of a specific event, or...
document Crowd CreativityThe result of these creations is a healthy relationship; and the key to having successful ‘virals’ it touching topics & ideas that matter the most: It’s personal. It represents the passion of...
document Crowd CreativityCanon revealed the music video last week at the International Consumer Electronics Show, and distributed it on the company's Facebook page and Hancock's website. The PR team also...
article Cloud Labor, Crowd CreativityCrowdcontent Founder and CEO, Clayton Lainsbury, describes how to make a compelling explainer video to promote your company, product or service. Throughout the article, he relates to the creation...
document Distributed Knowledge
Anyone can create an account and upload a product video to VideoDeals.com, which is now in beta. Then, using the site’s tagging technology, they can place interactive “buy” tags on the items they...
document Crowd Creativity
While approach is similar among the handful of video crowdsourcing partners in the market, each possess unique features in achieving crowdsourced video success. Here are five factors to consider...
document Cloud Labor
Here are some tips on how to save your video contest from embarrassment or failure:
1. Avoid Changing the Deadline
2. Sweeten the Deal
3. Ask Yourself: Is Your Contest Really in Trouble?...
article Crowd Creativity, Distributed KnowledgeHine challenged Zooppa's global community of creative talent to produce ads promoting his debut novel Russell Wiley is Out to Lunch - an edgy corporate satire that reflects on the challenges...
document Crowd Creativity, Distributed KnowledgeTo produce a crowdsourced video, the following is a 4-step guide:
1. Coordination on Social Media
In crowdsourcing content, there is always space for social media,
whether it will be...
document Crowd Creativity, Distributed Knowledge
When Mercedes-Benz asked Facebook fans what stunts they wanted filmed while on set for the new commercial promoting the 2012 C63 AMG Coupe and the C63 AMG Sedan, the requests came flooding in....
document Crowd CreativityNow, in this campaign, consumers will be able to record personalized music videos uploaded onto social media platforms. Users are invited to suggest things that frustrate them in daily life, and...
document Crowd CreativityThink of YouTube’s Video Creation Marketplace as a kind of “controlled crowdsourcing:” Businesses can go to this community of YouTube users to find the right people to create and promote their...
Crowd Creativity, Distributed Knowledge“Expert” opinion is highly sought after but, in the nascent industry of crowdsourcing, the bias of experience lies with the crowdsourcing platform owners and their teams and maybe the odd crowdsourcing consultancy. Credible “buy-side” views from the users’ of crowdsourcing are appreciated for their candor and objectivity.

In this post, the first of a two-part article, Crowdsourcing.org interviews Tom Masterman of Dialogue Earth about their decision to experiment with the crowdsourcing of educational science videos. In part 1 of this post, Masterman talks about the issues associated with the decision on whether or not to crowdsource a video project around the issues of control, quality, cost and time to set-up.
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Crowd Creativity, Distributed KnowledgeIn the first part of Crowdsourcing.org's interview with Dialogue Earth's Tom Masterman, we discussed issues related to the often-difficult decision whether or not to crowdsource the creation of video content. Part two of our interview focuses on considerations needed once the decision is made to move forward on a crowdsourcing project.
In this piece, Masterman answers Crowdsourcing.org’s questions on the issues of time to execute, project phases, and worker incentives and managing the interaction with the creative crowd.
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document Crowd Creativity
Putting the fact that it's promotional for Chrome aside, "The Johnny Cash Project" is a really a remarkable piece of work, drawn together from a lot of talented people. Each Cash...
document Distributed Knowledge, Open Innovation, Tools
Jarden Consumer Solutions marks the first user of the Zooppa Facebook App, which can be installed on brand pages as a tab. Through this collaboration, the company hopes to draw the attention of...
document Crowd Creativity“One of those few opportunities is being stuck in a dark auditorium, consuming entertainment, having no choice of whitening out a brand on screen, or using a DVR to fast-forward,” Seetharaman says....