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document Distributed KnowledgeBrandsEye Crowd uses crowdsourcing to bring local context and judgment to evaluating online mentions. This allows BrandsEye to take the typical industry accuracy rate of 70% up to 90-95%, whilst...
document Tools
The innovative BrandsEye service combines the benefits of three elements: the all-knowing wisdom of the crowd, managed through the minute attention to detail of computers, and focused by the...
document Cloud LaborThe lack of a (shared) reputation system is a godsend for companies that enjoy a first movers advantage. They can keep their costs down, while keeping their own employers happy, (in a relative...
Cloud LaborCan the lack of a public reputation system on Amazon Mechanical Turk be the reason behind the success of current crowdsourcing companies? My analysis points to this conclusion. Unfortunately, this "feature" also leads to a stagnating crowdsourcing market with limited growth potential.
A contentious issue about crowdsourcing, and specifically about Amazon Mechanical Turk, is that wages are very low. It is not uncommon to see effective wages of $1/hr, or even lower. Why is that?
I have argued in the past that Mechanical Turk is an example of a ‘market for lemons’ — good workers are drowning in the anonymity of the crowd. Since the good workers cannot differentiate themselves from bad workers before working on a task, they are doomed to receive the same level of compensation as the bad workers.
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document Cloud Labor, Distributed Knowledge
The second annual Net:Work Conference will highlight the new opportunities broadband and mobility are creating for connecting work and workers. For more information on the “Reputation is...
document Distributed KnowledgeThere are many ways to identify people's credit worthiness. But Lenddo is different. According to Lenddo's co-founder and CEO Jeff Stewart, Lenddo exists to "crowdsource their...
document Distributed Knowledge, Open InnovationVirtual badges may just help to weed out the tendency of maintaining a low profile so to speak. By allowing users to "take" their online reputation with them, trust is built and...
Cloud Labor
CrowdFlower, the San Francisco-based crowdsourcing company, will announce significant management changes later today. Co-Founder and CEO Lukas Biewald will be replaced by Woody Hobbs, a veteran executive with experience at both technology and financial service firms. CrowdFlower will also appoint Richard Arnold as CFO and VP of strategy and corporate development. Hobbs and Arnold have worked together on three previous ventures. including serving as CEO and CFO of the mobile software provider Intellisync when it was acquired by Nokia for $430 million in 2006.
Dolores Labs, renamed CrowdFlower in January 2010, was founded by Biewald in and Chis Van Pelt in 2007, and quickly became one of the most reputable firms utilizing Amazon's Mechanical Turk platform. Biewald brought methodological rigor to an oft-disparaged category of crowdsourcing. Biewald and company were rewarded with considerable interest from the venture capital community. In March of last year CrowdFlower raised $5 million in Series A funding and in March this year raised an additional $7 million.
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Crowd Creativity, Distributed KnowledgeAfter two prior successful campaigns, firstly calling on the crowd to create a 55-second film that illustrates the meaning of “Chevy Runs Deep” and following that up with a campaign called “gets its kicks" where people were asked to write a script for an iconic 30 second film which captures the unique spirit of the original Route 66 and Chevrolet, Chevy have once more turned to MOFILM to produce filmic stories that captures the next 100 years of Chevy spirit -- 2011 marks the 100th anniversary of Chevrolet. MOFILM is a global community of filmmakers that worki with leading global brands. “We want filmic stories that capture the shared moments of life and the role a brand like Chevrolet could play over the next 100 years”, explained the briefing.
Chevrolet and MOFILM continue to develop their relationship working together with worldwide producers to redeem the values of a brand which is closely linked with American history and one that has had a huge cultural impact globally -- After all how many other brands have been mentioned in over 700 songs? Chevrolet was founded in Detroit, in November 1911, by racer Louis Chevrolet and General Motors founder William C. “Billy” Durant, who developed cars that quickly earned reputations for performance, durability and value.
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document Crowd CreativityIn the good old days, if you wanted a logo designing, you would go to a reputable marketing or design agency, and you would be quoted for a new logo created by an experienced designer. You could...
document Distributed Knowledge, Open Innovation
The Redwood City, Calif. company " Mixtent" says it is aiming squarely at people trying to hire, get hired, or find talent internally in their organizations.The service monitors an...
document Cloud Labor, Distributed KnowledgeAnother area where social technology has proven value is in crowdsourcing, a technology often associated with social media and gathering content for use in blogs, videos, and podcasts. But those...
question Cloud Labor, Open Innovation, ToolsI am collecting or crowdsourcing for answers to the question of "How to find, motivate and keep members (workers) in a software development team?" for my master thesis in High Tech...
Crowdfunding, Distributed KnowledgeA few weeks ago, Cody Wilson, a law student at the University of Texas, launched a campaign on IndieGoGo to crowdfund a 3D printed weapon. Despite its reputation for being open-minded when it comes to allowing projects onto its platform, IndieGoGo decided to pull the campaign shortly after it launched.
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site Distributed Knowledge / Customer EngagementFresh Networks is based in London, and is a social media agency that helps organizations connect with customers using social media and online communities.
site Distributed Knowledge / Forecasting and Prediction
Consensus Point provides enterprise prediction market software, revolutionizing the research industry. The Consensus Point prediction market platform, Huunu, makes innovation more efficient by...
document Distributed KnowledgeA PhD dissertation, "Understanding Crowdsourcing" by Irma Borst sub-titled "Effects of Motivation and Rewards on Participation and Performance in Voluntary Online activities, was...
Distributed KnowledgeHigh speed science - will it save lives?
Amid concern that the Peer Review process may hold back speedy solutions, and with little financial incentive to improve drugs to make them more effective, Open Science projects are springing up all over the web. Here’s the lowdown on some of the problems and solutions facing experimental lab research and some of the innovative projects that are emerging as a result.
Matthew Todd, an organic chemist from the University of Sydney’s School of Chemistry used a Google Tech Talk as a platform to preach the spirit of openness that is part of the Google ethos in the hope that this openness can be widely adopted by the scientific community.
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CrowdfundingInspired by RJMetrics’ blog post: “The Notorious CEO: Ten Startup
Commandments from Biggies Smalls”. I realized that Biggie’s lyrics about how to be the perfect drug dealer fit perfectly with the yet unwritten rules of setting up a crowdfunding platform. Let’s see the ten crack commandments and what they entail for aspiring crowd funders…
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document Crowdfunding, Distributed KnowledgeSome of us have never thought about pooling the resources we can get from family, friends or even strangers to take gigantic steps forward in a business. With the crowdfunding model this is...