In this third and final part of my three-part series exploring some of the aspects entrepreneurs need to consider when designing a crowdfunding platform, I explore the eight essentials of crowdfunding. The context for my posts has been a close look at the French crowdfunding market place and in-depth interviews with ten owners of French crowdfunding platforms. In my first post, I presented a few factors that I felt made it more difficult for French crowdfunding platforms to achieve the same levels of explosive growth that are being experienced by crowdfunding platforms in the US such as IndieGoGo, Kickstarter and RocketHub. In the second post, I took a closer look at the different models that are being tested in the French market.
I learned a lot from my interviews with the founders of 10 French crowdfunding platforms. While many of the opinions were quite diverse there was also clear convergence on a common theme: they all held a passion for crowdfunding and a shared belief in its potential. For those of you that have also caught the crowdfunding bug, for this third post I have shared a list of “crowdfunding essentials”, gleaned from the experts that should help you pursue your crowdfunding goals. Thanks again to all the interviewees (in alphabetical order): Smiti Arbia from carnetdemode.com, Nicolas Bailly de touscoprod, Alexandre Boucherot d’Ulule, Hortense Garand from babeldoor.com, Michael Goldman from MyMajorCompany, Nicolas Guillaume from Friendsclear, Angel Ramos de revenonsalamusique.com, Vincent Ricordeau from KissKissBankBank, and Yannick Robert from Mywittygames.com.